Debra Kasowski, Author at Debra Kasowski

Episode 36 – Networking to Build Connections

October 17, 2016 by Debra Kasowski Leave a Comment

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Ever since I can remember, I have always been curious about people. Networking to build a true connection is about taking a genuine interest in people for who they are before learning what they do. Networking is not just about meeting people who could help you but also coming from a place of how you can help others. Keep in mind every person that you meet has an average of about 250 people in their network. If they don’t know who the connect you with, there is a strong possibility that someone else in their network will be able to. You must take the time to build those relationships.

Focus on Quality versus Quantity

When you go to a networking event is important to focus on quality versus quantity of connections and business cards you collect. Steer clear of the person handing out as many cards like a blackjack game. It is not about how many cards you have is about forming deeper connections that are real, they are authentic, and about relationships that you connect with more than once a year. Take time to learn about who they are and what matters most to them. Learn what their interests or hobbies are or their favourite sports. Discover what charities they like to support. Above all, if you can learn what their goals are and help them achieve it you will build a strong relationship that can last a lifetime. When you help people achieve their goals, they will be happy to help you achieve yours. People enjoy sharing what interests them. Strike up a conversation.

“There is no greater joy than to share what you love with those who appreciate it.”
― Bernard Jan

Create Interest & Intrigue

When initiating the conversation create interest and intrigue, don’t just say, “Hi I am… and your profession.” People have their own perspective of what the profession is and what they do based on their own experiences or what they may have been told. Let them learn from you and your approach to life and business. I’m not a fan of the traditional elevator speech as it comes across as being rehearsed and not genuine. After powerful question sharing a solution you provide that could be a potential pain point for the person you’re sharing this with. You are educating others that you can be a solution and if your question resonates with a pain area or missing piece in their lives they will be intrigued.

Nurture Existing Relationships

Spend time nurturing the relationships that currently exist in your network. You never know who someone will introduce you to. Stand out from the crowd by sending articles of interest or magazine of the person’s hobby. You may choose to send a Christmas card or birthday card. Invite your current clients to a charity function or fundraiser or a workshop you’re tending. Be memorable.

Get Social

Don’t forget to network on social media such as LinkedIn. Provide an update on your status at least once a day, answer questions or comments on article or post, engaging groups and contribute to the conversation. It’s about engagement and learning more about the other person.

Network with Intention & Purpose

“Networking is not a part-time or occasional exercise. Everywhere we go, we have an opportunity to network with others.”
― Timothy M. Houston

One of the most important things is to network with intention and purpose. Don’t always hang out with the same people your network at a networking event does not expand and others may see you as having an exclusive club or even a clique. Focus on meeting 1-2 new people at each event. Remember networking doesn’t just occur in associations, trade shows, and conferences. Networking can take place anywhere from the gym, grocery store, kids sporting events, charity balls or fundraisers. Wherever people are there is a chance to have a networking opportunity.

Your net worth is proportional to your network. Ensure that you are following up with an email or phone call within 24-48 hours of the conversation. Pick up where you left off from your conversation and learn at least 1-2 new facts about the person. Think about who in your network needs to know them – make a virtual introduction.

Network to build long lasting relationships that will have an infinite return on investment in the future.

Grab your downloadable and start making a list of the places you can meet people to network with.

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time: 9:30 min

Keywords: networking, building relationships, connections, creating connections, network, expand your network, meeting people, place to network, business, organizations, net worth, nurture relationships

Why Your Attitude Matters

October 15, 2016 by Debra Kasowski Leave a Comment

Although skill, ability, and having the right opportunity seem to be stepping stones to success, the one game-changing quality that makes the biggest difference is a person’s attitude. A person’s attitude will determine their altitude in achieving success. If someone needed a tiebreaker in determining the best-qualified candidate for the position, the selection would come down to a person’s attitude. Your attitude is how you approach life.

“Life is 10 percent what you make it
and 90 percent how you take it.”
― Irving Berlin

Attitude Awareness

Attitude is one of the most important predictors of your success. Your perspective on life will determine how you cope with trials and triumphs of life. Your attitude awareness impacts your thoughts and how you feel. How you feel you translate into your actions. If you are feeling positive and upbeat, you are more likely to greet people with a compliment or a simple, “Good Day!” instead of responding negatively, “What makes it a good day?” People are attracted to positive energy; they want to be around people who uplift them and make them feel good about themselves and the world around them.

When you recognize the attitude that you are portraying, you can adjust it accordingly when you notice that it’s tending to the negative. Negativity as well is positivity can permeate the environment around you. As a leader, you want to ensure that you bring forth a positive attitude so that the people who follow you do so in turn. This impacts the people that you serve not only each other but who you’re ultimately there for.

Attitude Determines Your Resiliency

Your attitude is a foundation to your success. Although we would love for life to stay at the all-time high, we know that everyone in life faces challenges. It is how we move through that challenge that makes the difference. Attitude is a choice. Sometimes you may forget that you have a choice as to what attitude you wish to have. When you realize that you have a choice, you can then get on the right track. You become more resilient when you choose a positive outlook because you will be open to possibility and opportunity. If you choose to have a negative outlook on life you will be inclined to focus on problems, not solutions. Seeing the possibilities encourages creativity and innovation and allows you to move through challenges more quickly.

Attitude Conquers Fear

Developing a positive attitude means that you are developing an attitude that is stronger in faith than the fear. When people make decisions or take actions based on fear, they often make the wrong choices and do not get the results or outcomes that they hoped for. When you are able to maintain a positive attitude, you are not driven solely on the emotion you are able to look at facts, and you’re able to think clearly about what direction you want to take. Your attitude will determine how persistent you will be in the face of obstacles and you will be able to trust yourself and your ability to move through them. You have faced obstacles before. Think about the patterns and your approach to how you face those obstacles in the past. They will help you determine some of the actions that you need to do moving forward when making decisions or taking the next steps. Be open to new information that will support you in reaching the outcomes you want to achieve. Let your faith in yourself and your people be stronger than the fear of uncertainty or failure.

“We cannot change our past… we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you… we are in charge of our Attitudes.”
― Charles R. Swindoll

The attitude that you choose to have can take you on the ascent of new heights or can pull the rug from under you and descend you to the beginning. Your attitude is a choice. A choice to rise above any challenges you face and to persevere knowing that you will achieve what you go after.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Debra is the host of The Millionaire Woman Show podcast focusing on helping people live rich from the inside out through leadership, business, and human potential. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Episode 35 – The Power of Testimonials

October 13, 2016 by Debra Kasowski Leave a Comment

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Let’s face it we all have been influenced by feedback or testimonials offered by credible individuals who must know the benefits of using a product or service. You see celebrities and athletes endorse products and services so they must be great right? You figure in their putting their reputation on the line. Learn how you can use the power of testimonials or in other terms references to get more clients and stir up interest in what you have to offer. You can do this by using the stories from past and current clients.

What do testimonials do?

Testimonials build trust and credibility. If people are putting their name to a product or service, you start to believe that the person who’s endorsing is credible so the product or service must be credible too.

Testimonials help people relate to that outcome and results. People want to see themselves in the story. They want to see growth, an increase in the # of clients, any increase in money gained, and the solution to their challenge or problem. They want to experience similar success.

Testimonials offer social proof and often address objections about whether or not a product may work for them or not. When people see that others have benefited from a product or service, they start to believe that it might be possible for them as well.

Testimonials make your product or service come alive. If people haven’t had a chance to meet you or have been exposed to your product or service. .A testimonial could be very powerful in building that know- like and trust factor.

Many individuals do not use testimonials enough to promote their business. Testimonials are a free and powerful marketing tool that can be pivotal in your business.

What does the great testimonial look like?

Testimonials are stories of a person’s experience with you. A great testimonial is relatable and specific to the problem being solved. It addresses objections or skepticism that a person may have in using your product or service. It explains how you helped overcome someone’s challenge or hurdle to be successful.

The best way to get a great testimonial is to tell people what you need specifically. Think about some of the objections that customers have happened or one’s that you believe people may have in the future.

A great testimonial will:

Describe the benefits and results of working with you or your products and service,
Address obstacles or objections that have been overcome and how you were the solution to the problem.
Persuade others with the reasons why someone should use your product or service.
Draw an emotional connection.
Increase engagement and social media efforts.
Focus on why the person chose your product or service and what they liked the most.
Focus on the timeliness and the impact of working with you, your product, or service.

Testimonials need to be believable before people can see themselves in the story. Some people make claims that are so outrageous that this will just add to the skepticism of whether or not your product or service will work for the person reading it. Position your powerful testimonials on your website, in your newsletter, and on your social media. Get testimonials on a regular basis and have them rotate in your marketing.

Are you just getting started? No problem. Provide the prospect or customer with a sample of your product or services either for free or discounted rate in exchange for a testimonial. Make sure your client or customer is aware that you will be sharing this testimonial for marketing purposes. Ask people to write, record audio, or video testimonial to be used on your website and other marketing materials. Audio and video have a big impact in creating engagement and credibility. If you get a written testimonial, ask if you can use a picture beside it. People like to identify with where the positive feedback is coming from.

Start leveraging the power of the testimonial in your marketing materials. Start positioning yourself and stepping into your own power.

Time: 10:00 min

Keywords: endorsements, power of testimonials, testify, review, rating, reference, word of mouth, credibility, testimony, recommendations

Episode 34: What About the Competition

October 11, 2016 by Debra Kasowski Leave a Comment

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Competition is one of those driving forces that can either serve you or stall you. In First of all with getting straight, there are 7 billion people on this planet you alone cannot serve all of them and nor do you want to because some people are just not the right fit for what you’re doing. You want to be really clear on what you were focused on and what you want to accomplish.

Competition can be a good thing. What happens when people start competing or looking at their competition? Competition keeps you on your toes figure always looking for ways to improve and innovate and be cutting-edge. Competition pushes you to see how well you’ll do under pressure. Your performance gets fine-tuned and productivity can skyrocket. The value that comes out of competition is the ability to step back and learn from the competitors. Take time to learn what they’re doing well and also learn what they’re not doing well. What do you need to be doing differently to get similar results in your style?

“Anytime you find someone more successful than you are, especially when you’re both engaged in the same business – you know they’re doing something that you aren’t.”
― Malcolm X, The Autobiography of Malcolm X

When you have competition it forces you to step outside your comfort zone to you don’t get too comfortable to point that you get complacent. Complacency leads to decreased efforts and motivation. When there’s competition this could mean that you’re truly on to something and there is a demand to the marketplace. Why not you? What will you do to stand out from the crowd and create a memorable experience for your customer?

Where competition gets bad is when you start comparing with a viewpoint of lack of what you have to offer. If you start thinking and believing your competition is better than you, you will lose motivation and not put in the effort required. When you start thinking this way you will create imaginary obstacles and roadblocks that will stand in your way from moving forward and actually stall you. This is where you may self-sabotage your own success.

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”
―Jeff Bezos

You’ll start focusing too much on your competition on ways you can improve in the fact of beating someone versus focusing on your own business or whatever you’re working on. This could be detrimental because you’re not in line with your why. What also happens when some people get into a competitive state is that they feel that if they can’t win or be the best they don’t put in the effort because they feel there’s no point. These people tend to focus on the prize rather than focusing on improvement to become their personal best.

Don’t let the competition get you down. What I want you to do is use this to fuel you?

Get to know your competition. What are they doing well? What are they not doing well? What makes them currently stand out? The more you learn about your competition the more you can learn about yourself and how to better position yourself.

Know your avatar. Know who your ideal client is and how you can best serve them. The more you know about them, the more you can serve their needs.

Increase your marketing efforts. You want more people to know about you, you need to increase your marketing efforts to get more exposure. No matter what the economic climate when people have seen marketing materials or have heard testimonials about a company they are more likely to work with someone based on a referral. Ensure that you have testimonials available on your website and marketing materials. Testimonials build trust.

Collaborate with others to be stronger. Look for ways to collaborate with others. You do not have to grow your business all alone. Look for people who complement your services and how you can join forces in marketing and promotion.

Show up at your best. First impressions are long-lasting. Look for ways to update your image. You are your brand. What you want people to remember about you?

Sometimes to be on the cutting edge in your industry, you need to put your blinders on. You need to stop focusing and comparing yourself to the competition attempting to learn from them. If you think you’ve been beaten you already are. It is time to build an unstoppable mindset in which you believe strongly in personal mastery and being on top of your game. Use competition to fuel you. Focusing on competition entirely is not sustainable. Focus on improving yourself. As the saying goes, be so good that they can’t ignore you.

Email me at Debra@debrakasowski.com and let us know what you would like to be featured on the show. Subscribe to The Millionaire Woman Show. Give us a 5-star rating! Sign up for our Newsletter www.debrakasowski.com

Time 10:22 minutes

Keywords: competition, achieve your personal best, personal best, self-improvement, work well under pressure, looking for ways to improve and innovate, competition is good, competition is bad, why competition is good, why competition is bad, mindset, focused on the prize, step out of your comfort zone, avoid getting too complacent

Episode 33 – Develop an Attitude of Gratitude

October 6, 2016 by Debra Kasowski Leave a Comment

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With Canadian Thanksgiving just around the corner, I thought it would be most valuable to talk about developing an “attitude of gratitude”. Being grateful does the need to only occur Thanksgiving. When you start to recognize what you are grateful for the more you will discover to be grateful for. Ralph Waldo Emerson said, “Cultivate the habit of being grateful for every good thing that comes to you and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude.” In today’s world, if you get caught up in the media hype of wars, accidents, and bombing, you may find it difficult to find things to be grateful for. However, what you focus on expands.

Developing an attitude of gratitude is not a one-time meditation, prayer, or mindfulness practice. It is about how you think and feel about life. Research studies show that people who develop a gratitude mindset have a stronger immune system, lower blood pressure, and sleep better as well as feel more rested. These individuals tend to be more compassionate, more forgiving, and are less isolated because they are more outgoing. They tend to have a more optimistic view of life and find joy and pleasure in everything that they do.

Gratitude shifts your focus. People who are problem focus tend to complain and blame others for faults in results rather than being the solution focused. When you are solution focused, you are able to come up with new ideas and solutions to challenging situations. During times of adversity, gratitude helps you realize that you would not be who you are without the situations and circumstances that have occurred both good and not so good. You are better able to bounce back and become more resilient in situations. When you develop a shift in focus and mindset, you also shift away from the victim mentality to one of the victor. You will shift from “I have to” do something versus “I get to” or “I choose to” do something. Gratitude is not a chore it’s a privilege.

Think about all the things you “get to” do that many others do not.

Small thank yous can make a big impact. You can make a big difference by acknowledging someone and thanking them for what they have done for you. The smallest thank you can be the most memorable. When people are recognized for the things that they do their confidence grows and they are more apt to believe in their abilities and stretch beyond the current capabilities. Their work takes on a greater purpose and they feel that they are making a difference. When people hear that their work is appreciated, they tend to be motivated to work harder to hear more praise and appreciation.

Keep a journal and write down what you are grateful for. By writing down what you are grateful for you can start paying attention to the thoughts that you have been having and take note of any patterns in your thoughts. Your thoughts and feelings impact the actions you will take. Epicurus stated, “Do not spoil what you have by desiring what you have not; remember that what you have you only hoped for.” Start by writing down three things every day that you are grateful for and encourage others to do the same. Gratitude is contagious.

Write a letter and reach out to others who you are grateful for. By doing this you can change someone’s world. Several years ago I sent a card to a schoolteacher that I had, she sent me a thank you card back because the card had brought her to tears is no one in her years of teaching at centre thank you for the impact that she had made the difference.

It’s important to give gratitude but also important to learn how to accept it. When someone gives you a gift of a compliment or helps you in some way, acknowledge and thank them for it. Don’t brush it off by just saying oh it’s nothing because to them it was something.

At the end of the day, like attracts like, and people who are grateful are fun to be around and tend to be happier. Why not choose to be more grateful at home, in the workplace, in your business, or organization today? You never know whose life you can change it may be your own.

Time: 10:14 min

Keywords: develop an attitude of gratitude, attitude of gratitude, mindset, gratitude, grateful heart, accepting compliments, accept thank you, accept gratitude, journaling, gratitude journal, gratitude expands