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Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs
blow up and scale up their businesses to become true leaders online. By teaching her
clients and community how to leverage their own natural personalities into strategic
marketing campaigns that are both profitable AND fun, Kamila is proving over and over
again that if you can dream it, you CAN really achieve it!
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Kallon John is a copywriter and marketer. He’s the marketing manager at Make Your Mark Training and Consulting, a company that has a 7-step process to that helps entrepreneurs take their business to the next level. Kallon is a conversion expert – his specialty is taking what’s there a tweaking it to make it much, much better.
The most successful business owners and entrepreneurs know it is important to commit to lifelong learning to be successful. One of the most accessible curated variety of resources lies in TED Talks. TED Talks are a nonprofit devoted to spreading ideas and they cover a wide range of topics in business, technology, educations and so much more. I was fortunate to attend one a few years ago and was inspired by many of the speakers’ journeys and messages. I hope one day I too will share an idea worth spreading in a TED Talk.
Entrepreneurs think much differently than the average person. They are willing to take risks and can size up a situation quickly. They are open to learning and trying out new ideas. They know that they must shift their mindset at a moments notice when faced with rejection. There are TED Talk ideas that speak directly to the heart of the entrepreneur that every entrepreneur needs to watch.
SIMON SINEK: START WITH WHY
Powerful Quote:
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?People don’t buy WHAT you do, they buy WHY you do it.” – Simon Sinek, Start with Why
Lesson: Discover Your Why for Doing What You Do
GARY VAYNERCHUK: Building a Personal Brand Within the Social Media Landscape
Powerful Quotes:
“Legacy is greater than currency.” – Gary Vaynerchuk
“We only get to play this game once. ONE LIFE.” – Gary Vaynerchuk
Lesson: Believe in what you do. Quit doing things you are not passionate about.
SETH GODIN: How to get your ideas spread
Powerful Quote:
“The thing that going to decide what gets talked about, what gets done, what gets purchased, what gets built is, “Is it remarkable?”…worth making a remark about.” – Seth Godin
Lesson: Decide if what you are doing and offering is worthing remarking on. Word of mouth is the most powerful form of marketing.
MEL ROBBINS: How to Stop Screwing Yourself Over
Powerful Quote:
“It’s simple to get what you want BUT it’s not easy. You have to force yourself.” – Mel Robbins
“Anything that requires a break from routine requires force.” – Mel Robbins
“You kill your own ideas because you do not act on it.” – Mel Robbins
Lesson: Write down the ideas that come to you and decide what you are going to act on.
CARRIE GREEN: Programming Your Mind for Success
Powerful Quote:
“Success is NO accident. Living an incredible life is NO accident. You have to do it on purpose. And it starts by knowing exactly what it is you want to achieve. Knowing why you want to achieve it. Knowing the kind of person you need to become in order to make it happen and then programming your mind to make it happen.” Carrie Green
Lesson: Be intentional with your actions. Program your mind with the belief that no matter what comes your way. You will figure it out.
Entrepreneurs need to be connected with their “why” and be able to focus on positive and empowering thoughts so they can get the results they are wanting to achieve. Success is about putting in the work or “hustle” as Gary Vaynerchuk puts it. You must be willing to put in uncommon dedication, commitment, and hours that when you work for someone else that you would not do. It is about making yourself do the things you know you should do but do necessarily “feel” like doing. You need to do it anyway in order to move forward. Stay committed to life-long learning and the application of put new ideas into practice. At the end of the day, you will turn the ordinary into extraordinary and you will become remarkable! People will be compelled to remark on their experience or connection with you.
DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com
How much is too much? As a business owner and entrepreneur I have asked myself this question over and over. In my mind the voices battle it out saying, “Don’t be too salesy. You are a teacher at heart.” When it is right to sell and when is it right to educate? How much should I be sharing?
I say…give it all away!
No, I am not talking about giving away all your products and services for free!
I am saying you need to be sharing your best stuff! Your best information, tips, and techniques!
I can hear you from here…What? Has she gone mad?
No I have not gone mad!
I want to share with you what sharing your best stuff does!
Breakdown Barriers and Build Trust – As people see you interact online, read your articles or books, or hear you speak; they get to know you, your personality, and what matters to you. Ensure that you are sharing content that speaks to your core values and about what you stand for. People get to know, like, and trust you when you share content that resonates with them. It can about anything from the challenges you face whether it be creating engaging teams to your personal journey of empowering yourself at the gym. They want to know that they can trust and believe in you to do what you say you’re capable of doing. That is when they will consider working with you. Building the connection and relationship is important.
Establish Credibility – When you write articles, speak on stage, write a book, or share information with others even one on one, you are building your credibility. You are perceived as someone knowledgeable and helpful. If people implement what you share and get results, BOOM! You create loyalty. They will want to tell others about you and the VALUE you provide. You never know who you may inspire.
Extend Your Reach. Ideas are abundant. You will be continuously coming up with more awesome high value content. If your content helps people take a leap in the business or take the next step in their career and get the results they are looking for, don’t you think that they will want to share what your information, tips, and techniques have done for them? They will be champions of yours and want to share your content. The more people who have your content, the more chances your content will get shared with others. Be sharable! At some point, you may put out an offer and people may jump at the opportunity to work with you directly because they have gotten to know you and the social proof is already there.
The question comes back to selling versus educating…
It is important to meet the emotional needs of your clients by sharing information with them that will help them make an informed decision. Is that selling or educating? There is a fine line. Can you do both? Absolutely! Pay attention to how you feel in the process and take note of the body language and how your clients appears to be feeling. If you notice that they seem disinterested or they are turning their body away from you, you may have given them too much and they are overwhelmed or you are not meeting their needs. You will know if you hit one extreme or the other.
Ask questions to make sure you are on the right track in meeting their needs. Find the right balance for each conversation you have and have them coming back for more of your great content!
DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com
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“There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” – Phil Libin, CEO of Evernote
When you became an entrepreneur, you never bargained that your choice would be compared to that of the roller coaster ride. I not a big fan of roller coasters; however, when my kids wanted to go on them, I would pull out my watch and I would look at how long it would take for the roller coaster complete its course. I would take a look at the loops in size them up figure out the risk and what I could tolerate and what I could not. At Knott’s Berry Farm, there was the Sidewinder roller coaster – 45 seconds. I told myself I can do anything for 45 seconds. The choice of becoming an entrepreneur is a big decision and it’s definitely more than 45 seconds in length. It’s not about instant gratification but it’s more like planting a seed and nurturing and watching it grow.
Many people believe that 90% of businesses will fail in their first five years. According to US statistics, the survival rate of the business increases as many years as it can continue which averages about 50 to 60% survival rate in five years. You may be asking yourself why is that so challenging to be an entrepreneur. Wouldn’t it be easier just to secure the 9-to-5 job?
No, not really. There may be many reasons that you decided to take the leap or start a business off the side of your desk for hopes of complete transition in the future. Many entrepreneurs choose the lifestyle and the business because they saw something different about the way things could be done, or they wanted the freedom to call their own shots. Maybe you wanted the life balance. For those of you who don’t know entrepreneurs, they work long hard hours more than the 9-to-5 person but they do have that flexibility to call the shots.
Where businesses fail is when they try to scale up their business too quickly, they don’t know their numbers, they try to do everything themselves, they fail to execute because everything needs to be perfect or they sabotage their success in getting their own way. You don’t just build it and they will come. You need to put in the work.
When I became an entrepreneur there was lots to learn and the majority of what I learned was not what I learned in school. My experiences have come from real life mistakes and successes and many trials and errors. To the outside world, it may look perfect but on the inside was someone working really hard to pay attention to every detail so that if there was a mistake or issue that could be resolved quickly or no one would notice.
The biggest thing with any business- is knowing your vision, mission, and core values. What’s that? Your compass. What is it that you do and how do you do it? Most importantly, it’s about knowing your why. Why do you choose to do which you do? When you use this as your center of guidance you will make in decisions that will help guide you.
As you get started in your business it is just like going up the first slope, it gets very exciting you may make a few sales see some money coming and get excited and suddenly challenges:
Why isn’t everything going smoothly?
Where is the money going to come for that? What you mean this cost so much? We need a return on investment?
What is the profit and loss statement?
Is it marketing or branding?
Should I hire or fire?
You start learning what you don’t know. The negative self-talk comes in and you can hear yourself saying: I’m not smart enough I’m not lucky I did not have the resources I don’t I don’t I don’t the list could go on. Your focus on all the reasons you can’t succeed “the lack” of this can be completely draining. Whatever you believe in your mindset, you will be looking for evidence to support it. Trust me you will find it. Let’s not go were negative self-talk takes you it’s only in a downward spiral.
Things you need to do to help propel you can keep you buckled into enjoy the ride of your roller coaster.
Quit beating yourself up!
Remember everyone started somewhere.
Silence your mind of chatter.
Determine what you want to accomplish.
Make a plan for deliberate action.
Each day take 3 to 5 steps toward your vision.
Create a structure that supports your actions.
Develop habits that support you. How many hours of sleep does your body needs to function at optimal level? How often do you need to exercise to stay mentally focused and strong? What are you doing to ensure that your help eating healthy and drinking enough water to stay hydrated?
Celebrate the wins along the way.
Ensure that you are measuring what you’re doing. What gets measured gets done.
Find a mentor or hire a coach to help hold you accountable or teach you some of the things you need to know.
Commit to continuous learning.
Establish routines and structure that will help support you in reaching your goals.
Embrace any uncertainty that you have as there will be many uncertainties on the roller coaster of the entrepreneur. Entrepreneurs know that long-range success isn’t about instant gratification it’s about starting small and continuously growing. When you stop taking action, that’s when you break the momentum.
All I know is if you don’t hang on to what’s important to you and why you’re doing it, you will not enjoy the journey and you may reach the destination but it won’t have any fulfillment. You need to have that stick with it attitude to get through the tough times and know that you’re not the only one who’s going through these issues. Tap into your network get the support that you need and be the change you want to see in the world.
We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!
DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com
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Keywords: entrepreneur, business, mindset, motivation, biztips, challenge, entrepreneur rollercoaster, marketing, branding, sales, entrepreneurial lifestyle, entrepreneurship, work-life balance