Are You Giving Away the Farm?

How much is too much? As a business owner and entrepreneur I have asked myself this question over and over. In my mind the voices battle it out saying, “Don’t be too salesy. You are a teacher at heart.” When it is right to sell and when is it right to educate?  How much should I be sharing?

I say…give it all away!

No, I am not talking about giving away all your products and services for free!

I am saying you need to be sharing your best stuff! Your best information, tips, and techniques!

I can hear you from here…What? Has she gone mad?

No I have not gone mad!

I want to share with you what sharing your best stuff does!

Breakdown Barriers and Build Trust – As people see you interact online, read your articles or books, or hear you speak; they get to know you, your personality, and what matters to you. Ensure that you are sharing content that speaks to your core values and about what you stand for. People get to know, like, and trust you when you share content that resonates with them. It can about anything from the challenges you face whether it be creating engaging teams to your personal journey of empowering yourself at the gym. They want to know that they can trust and believe in you to do what you say you’re capable of doing. That is when they will consider working with you. Building the connection and relationship is important.

Establish Credibility – When you write articles, speak on stage, write a book, or share information with others even one on one, you are building your credibility. You are perceived as someone knowledgeable and helpful. If people implement what you share and get results, BOOM! You create loyalty. They will want to tell others about you and the VALUE you provide. You never know who you may inspire.

Extend Your Reach. Ideas are abundant. You will be continuously coming up with more awesome high value content. If your content helps people take a leap in the business or take the next step in their career and get the results they are looking for, don’t you think that they will want to share what your information, tips, and techniques have done for them? They will be champions of yours and want to share your content. The more people who have your content, the more chances your content will get shared with others. Be sharable!  At some point, you may put out an offer and people may jump at the opportunity to work with you directly because they have gotten to know you and the social proof is already there.

The question comes back to selling versus educating…

It is important to meet the emotional needs of your clients by sharing information with them that will help them make an informed decision. Is that selling or educating? There is a fine line. Can you do both? Absolutely! Pay attention to how you feel in the process and take note of the body language and how your clients appears to be feeling. If you notice that they seem disinterested or they are turning their body away from you, you may have given them too much and they are overwhelmed or you are not meeting their needs. You will know if you hit one extreme or the other.

Ask questions to make sure you are on the right track in meeting their needs. Find the right balance for each conversation you have and have them coming back for more of your great content!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today!



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