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Why Do Businesses Needs Systems and Processes?

May 9, 2013 by Debra Kasowski Leave a Comment

It would be great if all businesses ran like a well-oiled machine. Do you want to go on a vacation without worrying about your business?

Do you want to help your employees cope even if you are out from business for a day or more?

Remember it is about working on your business NOT in your business.

Implement systems and processes that will be efficient for your employees and convenient for your partners and customers.

When you have clear systems and processes you will be able to use your time accordingly and become more productive.

Courtesy of Michal Marcol/freedigitalphotos.net
Courtesy of Michal Marcol/freedigitalphotos.net

Here is what you can do:

Create checklists

Are there processes that seem pretty routine to you? Creating a checklist  can not only aid training new people but can act as a recipe for success!

Have a standard sales process for your company

When you decide on sales processes, consider the methods of delivery (will you post the goods or will customers collect them), payment methods (will you accept checks or credits cards?), Will you offer credit or cash only? Will your goods be returnable or not? Will you have guarantees and warrantees?

Use an effective accounting system

Not all entrepreneurs have the necessary skills to deal with numbers.  An accounting system will help you set accurate service rates, file taxes, and manage your budget.  Alternatively, you can hire an accountant who will handle all your accounting activities. Work where your talents lie!

Create a recording system suitable for your type of business

Bookkeeping is unique for every type of business. There are businesses that need tracking services for orders but some don’t.  Ideally, you need a qualified bookkeeper who will analyze your type of business and come up with bookkeeping system and process that will ensure your records are always accurate and up to date.

Streamline and automate your company interactions with customers

A streamlined and automated system will save money and time for your customers.  Business activities like social media and email campaigns, product orders and customer enquiries can help you run your business efficiently when they are automated.

Document your processes and make them easily accessible to other employees.

Create documents that outlines your business processes step by step, particularly for those task that you do every day.  This will ensure that your employees perform some of your duties successfully in your absence.  Decide on a central place where you will keep all documents for your company systems and processes so that other employees can access information easily and in the shortest of time.

Find an efficient payroll system

An efficient payroll system will help you manage your employee salaries and taxes without hassles.

The purpose of business systems and processes is to help you do more for less, hence every business needs them to be profitable. Enjoy your well-deserved vacation.

Filed Under: Blog Tagged With: automating systems, business, business checklists, process, systems

Decisive Action will Catapult You to Success

April 1, 2013 by Debra Kasowski Leave a Comment

Grab your FREE complimentary mp3 download of the 7 Resolutionary Breakthroughs to Profit and Prosper and stay in touch with our biweekly Success Secrets. Debra Kasowski discusses how indecisiveness can kill your business by missing opportunities, losing time, money, and resources. Move forward through inspired decisive action!

Filed Under: Blog Tagged With: business, decision making, indecisiveness, making a decision

The Naked Truth About Video Creation for Business Blogs and Websites

January 27, 2013 by Debra Kasowski Leave a Comment

Did you know that over 4 billion hours of video are watched on YouTube every month? Did you know that there are over 800 million unique users visiting YouTube every month? According to YouTube statistics, 72 hours of video are uploaded to You Tube every minute. Now you are probably wondering how do you get you video to stand out from the crowd? Video camera operatorDid you know that video also increases your ranking on Google?

Video is a powerful way to communicate your message. There are several things you can do position yourself in the marketplace without breaking the bank.

1. Authenticity – Be yourself, unless you are putting on a drama play or comedy skit – just be you! You are representing your brand. What do you want people to know about you and your business?

2. Discover the “why” before you  achieve results. Develop a clear picture of what you would like your blog content or video to do. Is there a call to action? Do you want them to like or share the video or content?

3. Don’t aim for viral, aim for good compelling content that is educates, entertains, or inspires. The more you try and create something that you want to go viral, the more and more it may look like an American Funniest Video contest. Let the epidemic or viral campaign occur naturally.

4. All video does not have to be professionally done. Take heart my fellow small business owners. There are flip cams, iPads, and iPhones that can capture good quality video. Place on a tripod and voila! You can create your own studio right where you are at. I suggest that you may want to hire a professional to create your welcome video for your home page but for your blog you can use amateur video. I know many people who use the webcam on their computers.

5.  Good lighting is a must. Try to video where you can capture as much natural light if possible but be aware of too much light or areas that may cast shadows on your face. Do some test drives to ensure your lighting is good as some may cast yellow or green skin pigmentation due to the lighting. You may even consider a green or blue screen with extra lighting (Worklights work great!)

6.  Frame your scene. Are you looking for a close-up, 3/4 shot or showing some background? Ensure that you are capturing what you reference unless you are the main focal point. Position yourself just off centre so the eye is draw to you.

7. Eliminate background noise or distractions. Even though smartphones have a fairly decent microphone, you will still want to speak up unless you are quite close. Music and background noise can deter from your message. You may shift your attention to the distractions and break eye contact with the people you are speaking to. This action can lead to distrust unless your viewer knows what is distracting you.

8. Be prepared. Before you capture the video, you want to have a good idea of the message that you want to get across. Think of 3-5 bullet point type message you would like to convey. Tell a story and share a lesson learned. You may script your information but share it like a natural conversation otherwise people may think that you do not know what you are talking about.

9. Smile, Camera, Action! – of course, have fun! Let your personality shine. I cannot tell you how many times I have retaken videos until I am feeling relaxed and letting my personality come through. It is about taking inspired action and just going for it! It is much easier than you think.

You can upload directly to You Tube or edit it with photos, trailers, music, and text. Play around with the editing process – it can be a lot of fun. Your skillset will develop over time or you can always hire it out!

I would love to hear your video creation tips!!!

If you like this post, please share it! If you want to use this in your blog or newsletter, please contact me at Debra@themillionairewoman.com

Filed Under: Blog Tagged With: business, business blogs, creating videos, video blogging, video content, video creation, websites

3 Must Haves to Have on Your Website

January 21, 2013 by Debra Kasowski 1 Comment

Courtesy Stockimages/freedigitalphotos.net
Courtesy Stockimages/freedigitalphotos.net

In the digital world in which we live, it is very rare to find someone with a business without some form of online presence like a website. If you do not have one, may I suggest your consider starting one. There are many websites and hosting programs that could get you started in a couple hours. One of the easy ways to get a site up and running is by starting a blog either through Word press which I recommend or Blogger. There are others like Tumblr, Typepad, or Live Journal but I am not as familiar with them.

Now if you are looking to have an impact in the marketplace, there are are a few must have items. Think about the way people learn information. Some learn visual and some by audio – why not use both? You may not agree with all the suggestions but I have noticed these suggestions to be great must haves for your site to get noticed and remembered.

  1. Welcome Video – Let people get to know about you and your business  What do you do? What do you want them to do when they get to your site? Why should they take a look around? Do you have a call to action so they can join your list to receive more valuable information from you? Some people will watch the video and some will read what is written. The video allows for a one on one connection. They get to know you – it creates the first impression.
  2. Contact Information – Remember people do not always come to your site from the “Home Page” or what I like to call the “front door”. Do you have a physical location? How can they contact you?
  3. Call to Action – How do you get them to come back to your website? How do you let them know that you are here to give VALUE and OFFER them an opportunity to continue a connection with you well beyond a meeting or sale? Can they follow you on social media? What will you give the visitor for sharing their information with you that is of value?

These must haves will help you stand out from the crowd.  I am not sure if you noticed some keywords in business in regards to the must-haves. They have to do with nurturing relationships, educating, and providing value.   Inspiration is always an added bonus! Create a connection that lasts beyond a handshake, smile, or meeting. Be memorable and people will come back for more.

What do you think must be on a website to make you come back for more?

Filed Under: Blog Tagged With: business, relationship marketing, website must haves

Power Shifting Your Blog: What Can You Do with a Blog Content Anyway?

July 7, 2012 by Debra Kasowski 10 Comments

Blogs add so much value to the marketplace and for the solopreneur there are many ways in which you can repurpose the content you create. The blog is your outlet to create and innovate. Travel to new frontiers!

What can you do with your blog content? Here are 15 ways!

  1. Use content to revamp and create articles which you submit to www.ezinearticles.com or other article marketing sites
  2. Use the content to revamp and create special report, ebook or a book
  3. Take out great statements (yes, your quotes) that you made to “Tweet” or share on Facebook.
  4. Gather comments together for future editions or create a new article based on feedback.
  5. Put those statements on pictures you have taken – maybe even create a slide show
  6. Send links from your blog on a topic that might interest your prospects or customers.
  7. Create a postcard with a qr code from your blog.
  8. Design a worksheet or a checklist.
  9. Create a teleseminar on your topic of interest.
  10. Make video about the topic in your blog.
  11. Become a guest on someone else’s blog! 
  12. Email in your newsletter
  13. Create a podcast on iTunes.
  14. Create a product – CD of your blogging material.
  15. Share blog topic with a potential customer. “You know I recently wrote a blog about that very topic.” Timely!

Why work harder, when you can work smarter and achieve great things! There are many more ways to repurpose your blog. Keep things fresh by revamping and creating content that grabs your readers attention – new titles, extra points, examples, expand a bit more on a topics, or create one topic from one of the bullet points.

I would love to hear how you repurpose your blog content! Be Sociable and Share!!!

Filed Under: Blog Tagged With: article marketing, blog your book, blogging, business, business blogs, business tools, content marketing, how to blog, repurposing blog content, what to do with a blog

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