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Meet Our Guest:
Kallon John is a copywriter and marketer. He’s the marketing manager at Make Your Mark Training and Consulting, a company that has a 7-step process to that helps entrepreneurs take their business to the next level. Kallon is a conversion expert – his specialty is taking what’s there a tweaking it to make it much, much better.
Gain Clarity of Your Vision. You cannot share a vision with others unless you clearly understand it yourself. It does not have to be perfect to gain buy-in, people need to see the vision of what you are talking about. If they cannot understand the picture of what you are creating, you will not gain buy-in. What is the vision?
When disappointments or obstacles occur, you have a choice to react or to respond. Instead of staying in the space of negativity, reframe and shift your thinking. Think about a time when no matter what your efforts were, you did not get the results you wanted. Did you think of something? How long did you dwell on the thought? Are you still holding onto it…I hope not? You need to realize by taking action you are demonstrating a quality that few people are willing to do – take action. It takes courage to take action towards your goal or dream. The actions you take are getting you set up for success.
It is easy to say, “Look, I just want that product or that service.” What you really want is what the product or service will do for you! It is your job to find out what they need and want and be able to share how they will feel when they get it. During the past several months, I have devoured recommended books in sales from Jeffrey Gitomer’s Sales Bible to Larry Pinci and Phil Glosserman’s Selling the Feeling Series. They have been absolutely powerful game-changers to the way I will approach the sales conversation. I love creating memorable experiences for others and discovering their true need. When I coach business owners and executives, I enjoy helping them step into who they see themselves to be.