Debra Kasowski

5 Great Reasons to Rebrand

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“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

18870173_lYour brand is everything from your business card to how you do business. There comes a time when new marketing strategies come into practice. The re-branding process can make you feel like a bundle of nerves and very excited at the same time. For me, it is going to be transformational. A fresh new look – new life.

Years ago, I started “The Millionaire Woman” as an opportunity to help people “live rich from the inside out”. I still continue to believe in the philosophy but something has changed. I have changed. I want to make a bigger difference on a grandeur scale.

I recently completed my Graduate Certificate in Executive Coaching from Royal Roads University in Victoria, British Columbia, Canada. Six months of webinars, alumni coaching, pro-bono coaching, and assignments. Our Capstone involved coaching someone in the community in front of an instructor and a handful of peers. It can be a bit nerve racking but for me – coaching makes me feel alive; it is like breathing. Don’t get me wrong – I did get nervous. I did have that negative self-talk – a chirping, but I learned to tune it out. I excelled and completed the program with incredible people from across Canada and parts of the U.S. Something changed – I developed a new vision for where I wanted to go. I continue to love working with the business owners but I knew I needed to branch out, up level, and show up as the person I wish to be at this new level!

There are many reasons to  rebrand and share who you are and what you are bringing to the world. Most importantly, it is to stay true to who you are – be authentic.

1.  Be Proactive – Keep it Fresh. Either you outgrow your brand or it out grows you. When you look at your logo or your marketing materials, you might feel that they are outdated and  you and your business or no longer the same. This growth comes with age and maturity of the business – but no one said you or your business become “old”.

2.  Expand Your horizons. It is time to stretch! I challenge people to dream bigger. We tend to limit our own dreams based on our current reality. Sometimes, I even need to be remind myself to dream bigger. When you first started your business, you may have decided to narrow in on your target audience and now you wish to broaden your horizons.

By expanding your horizons and being open to new opportunities, it  allows you to prepare for predicted growth.

Often I think of a phrase someone shared with me once, “If Oprah called today, would you be ready.?”  Would you be ready for an interview that could potentially change the entire landscape of your business? Do you have the infrastructure to support your growth?

I have expanded my audience to include business owners, professionals, and organizations to reach a global scale.

3. Stand Out from the Crowd. In today’s marketplace, business can get to be a big noisy place.

How do you differentiate your business from your competitor?

What makes people chose your business over someone else?

What keeps people talking about your brand and what you do?

A new logo or branding can help you step out from the crowd.

4.  New products, services, or offerings. You may have developed a new program or recently obtained some new education that supports what you currently do. For me, I added a certification in executive coaching even though I had coached many people before without a title. I love hearing how coaching has improve their lives and shifted their daily practices impacting their business growth.

5.  Identify your new brand or promise. Your mission and vision may change but chances are your core values with remain the same.

What will your company be doing for others?

Five power words that are a foundation to our  promise and the work we deliver:

 I am excited for the road ahead.

I know it will be transformational for you and I.

People. Passion. Productivity. Performance. Profits.

Secrets of Powerful Networking

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Today’s topic is about the secrets of networking. I am going to share 3 with you.

1. Be intentional about who you are networking with but I want you to be careful not to network  just because of someone’s title. It can be very deceiving about what their roles and responsibilities are. The other thing I want you to be careful about with a title as you never know where someone is going. Start treating everybody as a person of influence. I worked with someone who was a Director and then an Executive Director within two weeks time frame of me meeting them. Be careful so you do not miss out on opportunities of networking with very influential people.

2. Believe in yourself. When you go to a networking event, you want people to notice you. Be excited about what you do. Believe in yourself, your business, what you are offering, the products and services, and that you are an ambassador of  that. Be really clear and focus in on what you want to achieve when you go to networking events.

3. Take Interest in Others. When you are networking with people be careful not to “dump” everything on them – sharing everything about yourself. It is really important to start learning – when you meet people discover what interest them  and what their needs might be. Think about how you can help them reach their goals. In turn if you help them achieve their goals I am sure they will want to champion yours!

Share some of your networking secrets with us!

Are You Suffering from Impostor Syndrome?

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I love hearing the buzz of high-achieving women! They are going places and doing things and of course, look like they got it all together. A common theme that I hear amongst these powerful influential women is that they “feel like a fraud” or often referred to as “impostor syndrome” discovered by psychologists Pauline Clance and Suzanne Imes in 1978. They often wonder: What if people learn that I am still working at a job while striving to be an entrepreneur? What if they learn that I am not as talented as they think? What if they learn that I do not have as money as they think I do?13038476_l

There is a saying that someone once said, “What other people think of you is none of your business?” Stop worrying about what other people think of you and focus on what you think of you and start showing up as the best you. Don’t compare yourself to others – you are comparing to one moment in time not their lifetime.

Impostor syndrome is often perceived by high-achieving women who are perfectionists by nature. They feel that nothing they do is good enough. They become concerned about being found out. They are quick to dismiss compliments and acknowledgements.

If you are showing some signs of suffering from Imposter Syndrome, there are things you can do to help:

Acknowledge Your Accomplishments. Start by recognizing your achievements big and small.

Believe Your Deserve Success. You need to internalize your achievements and recognize your strengths and talents.

Develop Your Courage and Take a Risk. Complete your due diligence and take a leap of faith in yourself that no matter what the outcome is you will make it.

Learn from Your Mistakes. Instead of punishing yourself when things do not go as you planned, learn from your mistakes so you do not repeat them.

Embrace Your Challenges. Plow Down the Obstacles – Look at the opportunities and possibilities available to you in the challenges you face. How will it develop your character or perhaps push you out of your comfort zone.

Finally, for heaven’s sake, quit being the world’s best kept secret because you are worried about being “fake” or “fraud”. There are many people out there thinking the same thing – wanting you to think everything is perfect and you have it all figured out.

Take the mask off! Let the best you show up every day! When you give your best and deliver, people will be naturally attract to you and what you have to offer. You have amazing gifts in which the world needs – get going!