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Episode 43 – Start Thinking Differently

November 10, 2016 by Debra Kasowski Leave a Comment

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“Whether you think you can, or you think you can’t–you’re right.”
―
Henry Ford

In today’s podcast I wanted to talk about the thinking differently. All too often and I’m going to say myself included that we can get stuck in one way of thinking and we box ourselves in. This is why it’s so important when you hear the phrase think out-of-the-box that you’re trying to gain a perspective from many different angles and that you’re challenging assumptions that you have to ensure that you got the whole picture. If you’re like me you can be a high visionary thinker and also have the capacity to pay attention to the details. What we need to be cautious of is not to get hung up on the details.

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”
―
Albert Einstein

When you feel stuck, you could be getting in your own way of getting to the end result that you truly want.

Thinking differently applies to everyone. No matter if your parent, leader, project manager, middle management to senior management or business owner, we all have times when we need to push out of the comfort zone. When you stretch your thinking and start thinking differently, you allow for creativity to blossom and the birth of innovation to begin. Many great ideas have transformed the boundaries of technology just think of Microsoft and Apple as examples. The companies and organizations that think differently are on the leading edge and have a competitive advantage.

There are some leaders or managers who get concerned that when they open the doors of creativity and innovation that there’ll be no structure or rules in place. This is where I believe people give away their power. Choosing to think differently does not mean you can’t have a structure or that you can’t have rules. There can be boundaries and there can be deal breakers. What is most important is that these rules or boundaries be communicated and be open to being challenged on them.

People who think differently are driven and sparked by their curiosity and they allow it to guide them to their destination. They are willing to disrupt their own personal habits to focus on one thing. They know the power of asking questions and they asked more than they tell. One thing is for certain what sets them apart is that they value experiences over things. We are not linear thinkers we have ideas coming forth all the time and it’s what we pay attention to that we truly notice.

I personally have considered myself a person who thinks differently. I see possibility and opportunity where people told me there would be none. My first exposure to the entrepreneurial mindset or world per se was through an e-TMW_PDFclickhere.fwWomen network luncheon. I was so excited to be there and listened intensively to what people were talking about and the actions they were taking. I thought it was cool that you could be your own boss and create something for your own. The difference to me was that you could take that creativity and be the solution.

The biggest thing that I noticed was that any of the challenges that were shared were seen as an opportunity. I have an investigator character so this intrigued me. I know there’s always a way that we can figure something out because others have been there before. The more and more I listened the more I saw this way of thinking similar to putting together a puzzle. I heard people speaking of abundance and not falling into a comparison trap for they were choosing to learn from their competitors and not compete. There are so many people in the world and not just one can serve them. I also took notice that complacency is the enemy and hard work is necessary. It’s not that people don’t work hard when you’re in a job but when you’re working for yourself you will work even harder. You take pride in your own efforts to get the results you desire and envision.

There are several ways you can expand your thinking and start thinking out-of-the-box:

  • start asking more questions
  • be open to working in diversity and learning from others
  • take up a new physical activity for the next 30 days
  • change a habit that you been working on for the next 21 days
  • read books or watch movies of different genres
  • take a different route home
  • travel to new places
  • join a Mastermind group or an association where you can be a part of collaborative thinking and learn from others
  • take a risk in making a decision after you have done your due diligence

As you shake up your routines, you begin to think differently. You expand your thinking and you realize that not everyone sees the world as you do. We learn that being judgmental does not serve us. Be open to new possibilities and think about implications and impact to dig deeper and expand your knowledge. Make a list of the questions that you want to know and then start asking them. Chances are others may have the same question as you- have the courage to ask knowing that the solution may be the key you been looking for.

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time:  08:29 min

 

Keywords:  mind mapping, stretch your thinking, think outside the box, expand your thinking, thinking, think differently, think different, thinking in new ways, gaining new perspective

 

 

 

 

 

 

Filed Under: Podcasts Tagged With: expand your thinking, gaining new perspective, mind mapping, stretch your thinking, think different, think differently, think outside the box, thinking, thinking in new ways

Episode 42 – Stop Analyzing Everything

November 8, 2016 by Debra Kasowski Leave a Comment

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“The only people who see the whole picture are the ones who step outside the frame.”
― Salman Rushdie

Do you spend a lot of time in your own head? Are you replaying every situation over and over reliving every moment? Do you regret not taking action? If you answered yes to any of these questions you’re probably someone who analyzes every situation and you are an over thinker.

How do I knowTMW_PDFclickhere.fw? I know because I used to be that person. About 8 or 9 years ago, I was sitting in the audience of a real estate seminar and I heard the speaker talking about online marketing and the potential of sharing information and educating people to help them make decisions and take actions that would transform their lives. As I was sitting there, all I could tell myself if I could do that. I went up to speak with the speaker after the event sharing my ideas as well as my thought process. He looked at me and said, “You don’t have to overthink things; it’s a lot simpler than you think.” He became my mentor. He challenged me to think differently than I ever had for this I am grateful because now I can see opportunities and possibilities.

Whenever I would start overthinking, I started to feel stressed out and even get anxious about the “how” of getting things done. I waffled when it came to making some key decisions. Sometimes I would even wake up at night wondering how will I ever get through this…make the money I want or even pay my assistant. You may have even caught yourself in the negative spiral thinking getting ready to believe the worst case scenario. All of this drains your energy. Thinking about a decision and making the decision are two different things. Decisive action is important if you are not going to miss out on opportunities. I know there were opportunities that passed by. My overthinking held me back from taking the action I needed.

fouragreementsbookcoverHow do you know if you are overthinking? You can’t stop thinking about anything else. It feels like the movie, Ground Hog Day, where the day gets played over and over. One of the most common thoughts is wondering what others think of you. You may have heard the saying, “What others think of you is none of your business.” It’s true. If you have not read, The Four Agreements by Don Miguel de Ruiz, I highly recommend it.

One of the agreements is not to take things personally. No matter if someone compliments – saying something great about you or criticizes you, saying something negative about you, it is their perception of their reality. I happen to want to take the compliments personally. We can definitely learn from and choose whether or not we with accept the latter. It does not need to define you. What matters is your perspective. Replaying what you could have done is sheer punishment, quit doing this to yourself.

What can you do about the “overthinking” or analyzing? You can start by taking action and doing more instead of learning more. You cannot start getting things into motion if you are hiding behind your computer or a book continuously working at learning more without taking action steps to move forward.

“We cannot solve our problems with the same level of thinking that created them” – Albert Einstein

Here are some actions you can start taking:

  • Quiet your mind: meditation, prayer, or even sit in silence
  • Research new information
  • Make a to-do list
  • Journal out your thoughts in an objective way
  • Create an actionable plan
  • Set goals
  • Lay out a timeline with milestones
  • Ask questions: “If I could stop thinking about it, I would…” OR “Will what I am thinking about matter 1 year from now? 3 years from now? 5 years from now?
  • Listen to your advice. What would you tell a friend in a similar situation?
  • Distract yourself and put your attention elsewhere
  • Stop talking about the situation with others. Continuing to talk about it and ask advice from everyone we know we are continually thinking about the situation.

Action starts with making a deliberate proactive choice to get a different outcome. Put your energy on where you want your results to come from. I know it may feel like it is easier said than done. I challenge you to try it. Action is the cure for overthinking.

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time:  8:43 min

Keywords: What Causes Overthinking, Why Do I Overthink Everything, How to Stop Over-Analyzing, Over Thinking in Relationships, How to Stop Thinking, Overthinking Definition, Overthinking Quotes, How to Stop Overthinking Things, Stop Overthinking

 

 

 

 

where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time:  8:43 min

Keywords: What Causes Overthinking, Why Do I Overthink Everything, How to Stop Over-Analyzing, Over Thinking in Relationships, How to Stop Thinking, Overthinking Definition, Overthinking Quotes, How to Stop Overthinking Things, Stop Overthinking

Filed Under: Podcasts Tagged With: How to Stop Over-Analyzing, How to Stop Overthinking Things, How to Stop Thinking, Over Thinking in Relationships, Overthinking Definition, Overthinking Quotes, Stop Overthinking, What Causes Overthinking, Why Do I Overthink Everything

7 Reasons Why People Are Resistant to Goal Setting

November 5, 2016 by Debra Kasowski Leave a Comment

Have you ever had a new idea or want to implement something and you face resistance? Do you ever feel that you’re defending yourself or your ideas? Do you sometimes feel that you’re lowering your standards because you can’t get others to buy in? Facing resistance can be very challenging when you’re goal setting. Resistance can also work in your favour if you know how to leverage it. When you are faced with resistance, I want you to challenge your assumptions and ask more questions to identify, “Where this resistance is coming from?” Is this resistance coming from yourself and your own beliefs or is this resistance being placed on you do to another person’s belief?

“Resistance is a powerful motivator precisely because it enables us to fulfill our longing to achieve our goals while letting us boldly recognize and name the obstacles to those achievements.”
― Derrick A. Bell

Many people attribute their success to goal-setting. There are other individuals who do not see the reason or the importance of setting goals. They are what we will call the “resistors”. These are the people that no matter how much you are going to try and convince them; they are just not going to buy in. According to the online Oxford dictionary, resistance is “the refusal to accept or comply with something; the attempt to prevent something by action or argument.”

Resistors are the ones who will see the world through a different lens than you. Instead of fueling the resistance, it can be helpful to gain an understanding of their perspective. It has been my learning through appreciative inquiry that when faced with resistance or someone providing negative feedback it is important to gain an appreciation of that person’s viewpoint. There may be nuggets of information that can be considered valuable to a project or to the goals set themselves.

There may be several reasons behind they are resisting setting goals or following through on them even though many people have proved to be successful goal setting.

#1 Afraid Of Commitment By “Inking” The Goal. For some people, writing out a goal on paper means that they’re making a declaration or a commitment to what they are doing. Suddenly they go from talking a good talk to actually walking the talk in doing what they say they want to do. This can be frightening and at the same time so powerful. When a person sets the goal and writes it down, the mere writing it down in ink suddenly makes it seem more real. This is when all the doubts, self-limiting beliefs, and all the internal chatter comes up.

What to Do: Tap into the “why”. What makes this goal so exciting? What is holding the resistor back from inking the goal? What is their true fear? What will it feel like to achieve the outcome that is desired? What impact will it make? How will they be part of making a difference?

# 2 Different View of How Things Should Be Done. Similar to the sales process or a person’s view of change, you may be faced with objections or resistance. There are many ways to get to the same outcome. Sometimes when we face resistance we feel challenged and get frustrated.

What to Do: Ask insightful questions to learn more about the other person’s perspective and share your perspective. Are there any similarities? What can you learn from the other person’s viewpoint? Is it possible that there could be more efficient and effective way of getting to the same outcome?

#3 Different Vision of the Outcome. People may become disinterested in supporting a project or goal because they have a different vision of what the outcome could be. Resistance may show up because the resistor doesn’t have enough information or has not been influenced to believe that this vision is compelling.

What to Do: You may consider saying the following:

“It sounds like you have a different view of how things should be. What vision do you see? What approach do you believe we should be taking? Tell me more…”

#4 Fear Sets In. There may be many fears that creep up when setting goals. There is the fear of rejection and not being accepted. You may believe that people will laugh at your goals or the ideas you present. Remember is that your goal is your goal and it needs to be important to you. People will always have their opinions. It is important not to take them personally. People often fear change due to uncertainty. The fear of success may also challenge you. Your imagination starts to take over and you think about all the things that could happen should your project or goal be achieved. Many of the things that you think of may or may not even happen and you may even feel that there’s a loss of control. The fear of failing may come up for you and this will prevent you from taking action steps required to go to war the goal. You become fearful of making mistakes and sometimes will not even try.

What to Do: Withholding your ideas does not serve anyone. Your idea could be the game changer that helps you reach the next level or transform approach if you might be working on. Whether it be that you have a fear of success, change, uncertainty, loss of control, or failure, know that you can take 100% responsibility for the choices that you make. Seek to gain more information and ask questions. Remember indecision is a decision. When you’re setting goals, evaluate the risks and be prepared for obstacles that don’t focus on. Focus on what you have control over and the actions steps that you can do. If mistakes occur, learn from them and move forward. Dwelling on them steals your energy and joy in moving toward the destination.

# 5 The Belief That Goal-Setting Stifles Creativity. For the creatives out there, you may see goal-setting is suffocating with tight deadlines and the need to multitask. The structure of goal setting can actually be beneficial to you so that you’re not distracted by all the other ideas that are streaming through your mind at any point in time.

“Every creative person, and I think probably every other person, faces resistance when they are trying to create something good…The harder the resistance, the more important the task must be.”
― Donald Miller

What to Do: Be open and present to new opportunities while pursuing a goal. Look for ways that a can in rich and allow for creativity along your journey. Know that there will be adjustments along the way. As you adjust be aware of your distractions, stay focused on the direction that you want to go. When creative people become resistant, it important to engage them in brainstorming and coming up with solutions. This is where they shine.

#6 Self-Limiting Beliefs Can Sabotage Goal-Setting. A person’s belief in their own ability to perform or deliver on tight deadlines can hold them back from achieving the goal or delivering the final product. Often these individuals lacked confidence in their abilities and sometimes believe that others are better than themselves. This comparison can hold them back from sharing their talents and abilities even if you see that they are capable and competent.

What to Do: Identify your strengths and acknowledge that we all have some limitations. Know what you’re good at and delegate what you do not believe you’re strong at. If you’re managing a team, let these individuals know the value that they bring to the project and that you acknowledge their knowledge, skills, and abilities. People can work harder when they know that someone has taken an interest in who they are and what they have to offer. Don’t just focus on people for the task by what they bring to the table and who they are.

#7 Personal Habits Can Get In The Way. Habits are often underestimated is the reason people resist setting a goal. Some people resist setting the goal because they’re procrastinating. They avoid goal setting versus setting up a strategic approach to conquering the goal. For some, they may believe that it will take up too much time, too much money, or it’s going to take away from their lives in some way. There are times when I believed people avoid setting goals because they know that setting a goal requires hard work and they just don’t want to put that work in. Some of these people do just enough to get by. Other habits that get in the way of goal achievement and goal setting are perfection, lack of attention to detail, distractions, and being overscheduled. Don’t forget a person’s attitude can forecast their altitude!

What to Do: Examine your habits and determine if they are serving you are holding you back. Ask yourself or the resistor if they may be procrastinating or what they may be trying to avoid. Learn how much time, money, and effort is required for each milestone dedicated toward the goal. Along the way, put out the following questions:

What is working?

What is not working?

What do I need to stop doing?

What needs to be improved?

What can I be doing differently?

No matter if you are managing your own resistance or the resistance of another person, there are ways to motivate and encourage individuals to raise their standards while also holding them accountable for their actions. Self-reflection is an important part of a person’s growth. It allows for self-awareness, self-management, and self-development. People cannot improve what they’re not aware of.

My challenge for anyone facing resistance is that you challenge your assumptions and assumptions of others. Resistance means that you must be curious and gain an understanding of what is being resisted. Discover new perspectives and realize that there are more ways to achieving the desired outcome. Trust your people and trust the process along the way.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. Debra is the host of The Millionaire Woman Show podcast helping people live rich from the inside out through leadership, business, and human potential. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Filed Under: Blog Tagged With: conquering fear, creativity, embracing fear, facing challenges, facing resistance, fear of change, fear of failure, fear of success, fear of uncertainty, goal setting, habit breaking, habit forming, habits, overcoming challenges, overcoming resistance, overcoming self-limiting beliefs, project management, reason why people resist, resistance, SMART goal setting

3 Reasons You Should Hire a Coach to Help You Manage Your Next Project

November 4, 2016 by Debra Kasowski Leave a Comment

Whether you are a project manager or a member of a team, coaching can help you navigate the challenges you face. There are many roles and responsibilities and expected results. It takes each member of the team to take full responsibility for their actions to move towards making the vision of the project a reality. Project managers are challenged with leading teams through projects with tight deadlines and increasing demands with decreasing resources. Strong leadership skills are needed to ensure that priorities are tended to before a whirlwind of urgent requests interferes with execution.

A coach is someone who acts as your thinking partner or sounding board who helps you uncover solutions by asking thought-provoking questions to overcome the challenges you face when working on a project. The fundamental premise underlying coaching is that you already have the answers within. A coach helps you generate solutions and identify resources. Coaches can accelerate your effectiveness and improve your collaboration efforts to get the outcomes you want. The agenda of the conversation is yours.

Strengthen Your Capacity as a Leader. In order to lead others, you need to be able to lead yourself. As you improve leading yourself, you can better lead others by creating a compelling vision in which your team would like to be a part of. A coach can help you identify your strengths and leverage the strengths and skills of your team members. The coach helps you challenge your assumptions to gain new perspectives. A leader needs to have the ability to motivate the members of the team and empower the team members by asking questions to engage the team in coming up with solutions that mitigate risks. Not only are you mitigating risk, you are encouraging ownership of results. It demonstrates that you trust your team members in providing solutions. This confidence in your people leads to increased productivity and morale.

Mitigate Risks. A coach can ask insightful questions as you progress through the milestones of a project. The most important time to ask is – before the project even starts. It is imperative to collaborate with your team members as they may hold the key to the solutions you need. As the leader, you do not need to know all the answers. You need to know what resources are available and how to mobilize them if required.

What could possibly go wrong in this project?

How can we mitigate or decrease the risk?

What are some potential scenarios that could come up?

What can we do to manage the risks and move forward?

 

“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”
― Paulo Coelho

 

Ask the Right Questions to Clearly Define the Right Goals or Objectives. One of the greatest challenges you face managing a project is that your goals are not clearly defined so there is no target to aim at. A coach can ask you questions that will assist you and your team in define the right goals to get the results that you want. By asking the right questions, you can establish specific goals, break them down into manageable pieces, and create measurable outcomes. With clearly defined goals, you will be able to articulate and prioritize your needs, expectations, and resources.

Coaching can play a significant role in getting the results you desire in a more efficient and effective way. A coach can you help brainstorm new ideas and maintain focus and direction with the right goals in place by leveraging your strengths and making an impact.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. Debra is the host of The Millionaire Woman Show podcast helping people live rich from the inside out through leadership, business, and human potential. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Filed Under: Blog Tagged With: business, clearly defined goals, coaching in organizations, coaching leaders, effective leadership, goal setting, goals, impact of coaching, leadership, project management, project management coaching, project manager, responsibility, Self awareness, strategic leadership, taking responsibility

Episode 41- How to Deliver Value

November 3, 2016 by Debra Kasowski Leave a Comment

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“Strive not to be a success, but rather to be of value.”
― Albert Einstein

Leaders, business owners, managers, and entrepreneurs are often striving for new ways to deliver value to those they serve. When your customer or client receives the value from your product service or offering, you will notice an increase in your profits and sales. You may even develop a consistent and loyal following. Thin about the brands and products you invest in. Do you have an emotional or social connection to them or is it because of the function it offers?

The Merriam-Webster Dictionary Online:

“Simple Definition of value

  • : to make a judgment about the amount of money that something is worth
  • : to think that (someone or something) is important or useful”

TMW_PDFclickhere.fwHow does one create and deliver value? Value is in the perception of the client or customer. It is up to you to determine and learn what your customer value. Some customers are on the lookout for price savings. Whereas others are looking to save time or decrease the amount of stress that they may be occurring in their life or business. Another group of individuals may value increased efficiency and performance through creativity and innovation. Customers and clients are always looking for why something is relevant to them. The common question is “What is in it for me?” When they discover the value that it brings, the value you deliver goes up. Delivering value is not a one-time event, you need to be consistent in your delivering of that value.

Inspire your customers or clients through your “why”. Share why you do what you do and why it’s important to you.

Share your core values. When you share your core values, you are demonstrating how you and your company operate and make decisions. Core values help determine whether or not your client or customer is the right fit for your company.

Deliver on your promises. It is much better to under promise and over deliver than to over promise and fall short on delivery. Adding that element of surprise or over delivery makes a statement and makes something memorable.

Be consistent in your delivery and your messaging. Share testimonials in your marketing. You make decisions easier for your clients when they’ve heard what others have said about their experience of working with you and the benefits they have received. Consistency also demonstrates credibility. As people get to know you, they’re developing that know like and trust factor.

Save your client or customer time, money, or decrease their stress level. People are willing to pay sometimes more money than what others offer because it gives them peace of mind, increases efficiency, and increases performance.

Allow people to experience the benefits. People tend to see themselves in the testimonials and endorsements found in your marketing materials. If you offered a solution to one person, you may be providing the same solution to the person that is focused on in the marketing. This creates a very powerful experience as it drives an emotional connection to you.

Deliver to your client’s true need. Collaborate with others to discover you customers/clients’ needs, wants, and true need. Your client may describe a need or want but it’s important to really dig deeper into why they need it or why they want. When you are able to help your client to achieve their true need, they will champion you.

Ways You Can WOW Your Customer/Clients by Delivering High-Value Content

  • Articles-Share tips and strategies to help your client with the challenge or to improve. You can share them on LinkedIn, selfgrowth.com, other article directories, or your website.
  • Newsletters-Use your newsletter to communicate upcoming events and educate them on a specific topic.
  • Video-Create videos that motivate, inspire or educate your clients or customers.
  • Facebook Live – Share behind the scenes work or introduce members of your team and what they do.
  • Infographics-Infographics are great for those who are visual. They provide quick snippets of information along with the visual icon or picture which people can relate to.
  • Books – Send your customer a book you have read that may be a solution to a challenge they may be facing.
  • Testimonials/Endorsements– Use testimonials/endorsements in your marketing materials or visuals online. Word of mouth is one of the most powerful methods of marketing.
  • Visuals– Use visuals. People like and retweet an average of 35% more when a tweet or post has a visual.
  • Social Media – Demonstrate and share the value and benefits that your product or service provides. Be the solution.

Ensure you are focusing on your customer or client and NOT how much money they are making you. It is so important to trust the process and detach from the outcome. If you attach to the outcome your decisions with being based on fear and it may come across as an entitlement instead of delivering value and coming from a place of service.

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time: 12:51 min

Keywords:testimonials, endorsements, Client Value Creation, Drives Value for Clients, Creating Value for the Customer, Providing Value to Customers, Marketing and Customer Value, Marketing Creates value by, How Do You Create Value, How Does Marketing provide Value

 

Filed Under: Podcasts Tagged With: Client Value Creation, Creating Value for the Customer, Drives Value for Clients, endorsements, How Do You Create Value, How Does Marketing provide Value, Marketing and Customer Value, Marketing Creates value by, Providing Value to Customers, testimonials

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