Debra Kasowski

5 Secrets to Building Your List in the Next 30 Days

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Courtesy of photostock/freedigitalphotos.net
Courtesy of photostock/freedigitalphotos.net

Building a online community of followers was quite foreign to me when I first started my business. As I did some research, I became very excited.

Why?

Not only does having a website – give you a global presence, you can now build relationships all over the world. Talk about leverage and opportunities to make an impact world wide.

At the same time I became overwhelmed and did not know where to start. Perhaps you can relate to this.

Thankfully, I did not pull out any hair but began to focus on learning about one area every 30 days and giving it my focus. There are so many platforms to build upon. You need to choose the platforms that best suit you.

I am going to share the ones that I have used that have created the greatest traction for in my business.

1. Intentional Network Online by Building Relationships – Businesses grow when the focus is on the PEOPLE. People first! You can build relationships on Facebook and Twitter by not just accepting or requesting friend requests. Join in the conversation – respond to posts and ask questions. Discover how you can relate to the people you are chatting with. The relationships you build can lead to future collaboration.

 

2.  Cross Promote – Ask someone you know who has a list that they may share your product or service with and offer to do the same for them. If you have an affiliate program, the person you are cross promoting with could even make a commission. Most commissions run anywhere from 30 to 70 percent. Extra money in your pocket is always nice and even better while you sleep. Cha- Ching!

 

3. Guest Blogging – This is one of my favorite ways to build an online community. Guest Blogging is very powerful when you tailor your message to your host’s audience. You want to HELP and provide VALUE not sell. Ensure you include your bio after your blog post and it has a call to action that directs traffic to your website. Guest blogging is also a great way to ensure you have content on your website during busy times or while you are on vacation – consider hosting a quest blogger.

 

4. Article Marketing – Writing is a powerful way to get the word out about your business and having more people learn about you. Article directories like www.ezinearticles.com and www.selfgrowth.com are awesome places to build your visibility and boost your credibility in the marketplace. You want to write articles that will inspire, educate, empower/motivate, or entertain. If you do this, you will have customers coming back for more.

 

5. Teleseminars– Although you may think you may be technologically challenged, teleseminars are a excellent way to build the know, like and trust factor in building relationships. They are a lot easier to use than people think – just pick up the phone dial the code and begin! You can host a question and answer period or share information as if you were teaching a class all by teleconference lines like www.freeconferencepro.com or www.instantteleseminar.com Start promoting your teleseminar 4-6 weeks in advance and build the excitement!

Building your business profile does not have to break the bank. You need to create a plan or strategy to make this happen. It all comes down to who is taking action – I hope that person is you!

 

3 Easy Steps for Virtual Event Profit – Guest Blog Post

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Guest Blog Post – Lori Isacheson

Whether you’re brand new to the online world or an old hat, you’ve probably been involved in at least one virtual event.  If you have a lot of great information and content you should be turning to hosting your own virtual events.

Webinars, teleseminars, and live Q & A sessions are becoming increasingly popular as our quest for knowledge – and our Internet speeds – grow.

That’s good news for Internet entrepreneurs. Virtual events offer you a great opportunity to reach more people in your market in less time, and with less expense, than ever before.

Now the only question is, can you turn a profit, even on free events? It’s easy, if you follow this three-step plan:

1. Make sure you have a strong backend offer – you should be collecting names and emails from the get-go, and a virtual event is the perfect vehicle for building a mailing list.  Follow up with this list or your just leaving money on the table.

2. Make sure you have an offer for attendees – this can be a product of your own, a coaching session or an affiliate link for a related product, but you should be promoting something during your event. (Just don’t get carried away – participants don’t want to feel they are only invited so you can sell to them!)

3. Turn your completed teleseminars or webinars into a product – hopefully you’ve embraced the idea of repurposing your content in your online business, and virtual events are no different. Just be careful that any guest speakers or JV partners are aware of and in agreement with your plans.

Here are a few ideas for turning those events into paid products:

* Bundle and sell a series of audios or videos on your website.

* Offer the recordings and/or transcriptions by charging them as an upsell.

* Have the audios or videos transcribed and turn them into eReports.

* Turn your transcripts into brandable eBooks your affiliates can give away.

These are just a few examples of how you can turn your free or low-cost events into long-term money makers. How many more can you think of?

Whether you choose to offer a free or a paid virtual event, your ultimate goal should be to make money. After all, you’re not in business to lose money, right?

Virtual event planning doesn’t have to be a stress-fest!  Check out the Virtual Event Game Plan, complementary 3 part video training series, to see how easy you can inject virtual events comfortably into your online marketing plans.

Lori Isachsen - Online Expert RescueAs a Rescuepreneur & OBM for over 6 years, Lori Isachsen supports numerous clients to expand their businesses with the “art of virtual events”. Through coaching, training and project management of online virtual events, programs and product launches, she’s able to rescue more business owners so they CAN focus, grow and increase profits with the organizational and technological support needed.
Find out more at http://www.onlinexpertrescue.com

Why You Need a Piece of the Marketing Pie?

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Are you wanting to grow your business and taste how sweet success can be? You will definitely want to know how to learn about marketing pie! Marketing is an important part of your business operations. Your marketing strategy is the part of your business that attracts clients to you and your products and services – it is how they get to hear about you and get to know you. Marketing helps you build your list or database and then key in your follow-up.

The marketing pie is a tool that I use to help me focus on my business and plan for my day, month, and year. To help you understand the marketing pie, I want you to get a piece of paper and pen. Draw out a circle and draw a line through the middle horizontally and then vertically. Draw a few more lines dissecting the centre of the circle just like you would be slicing a pie. Let’s start with 8 slices. You can keep adding slices to the pie. Each slice of the pie is a marketing tool that you use to attract more customers by serving them with valuable content to boost their business’s bottom line.

Here are eight ways you can build your list and share your expertise with your potential customer:

  1. Opt-In Box on your website offer a free report, ebook, teleclass, video series, or podcast. If you do not have an opt-in box, you must get one as soon as possible and offer the guests to your site something of value. A way in which they get to know you and what you do.
  2. Ezine – An electronic newsletter keeps your clients and prospects in the know about what you are up to. They again have another way to get to know you and what you currently up to. You can share articles, blog posts, testimonials, and tips and techniques to help transform their businesses. If you do not know what one is or need some ideas about you should include, I invite you to sign up for mine. Ezines can be sent out every week,  biweekly, or monthly. I find biweekly is the best way to stay top of mind.
  3. Articles – You can create high value content for potential clients that has a bio that send them to your website to learn more.
  4. Blog – You can blog and showcase your expertise. This a great way for people to learn about your business.
  5. Video – Create videos that a less than 2 minutes offering 3-5 business tips related to what your offer your clients. This is a very powerful tool!
  6. Social Media – Twitter, Facebook, and LinkedIn are the top venues for sharing yours events, articles, blogs, and other valuable content with others. Not only can people like or comment on your postings, they can share your posts with their followers.
  7. Direct Mail – You can utilize postcard marketing to get the word out about your business and provide a free offering to a special report, ebook, or download.
  8. Teleseminars – Offer a 30- 60 minute teleseminar teaching your clients and prospects about something that they can be doing in their business or their life. This a great way for them to also get to hear your voice and get to know you.

There are several more pieces to the marketing pie that can help build your list, expand your reach, and ultimately grow your business. I challenge you to utilize at least 3 of these marketing tools to launch your business to a whole new level. Learn one piece well before venture onto yoru next piece. Now what piece of the pie would you like? I hear they are pretty delicious!