Tag Archives: marketing plan

How to Pivot and Position Yourself in Changing Economic Times

The economy is constantly changing whether it is due to the current political party or available resources. It does not matter if you have right sized, downsized, or any sized, you need to adapt to the fluctuation of the marketplace. If you are a business owner, you know that you can’t sit around and wait for the timing to be just right.

You’ve probably learned that there are times you have needed to dig deep and tap into creativity and lead the way in innovation. You may have heard the entrepreneurial saying, “build the plane as you fly”. Entrepreneurs are … Read the rest

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How to Get Your Marketing Plan Off the Ground?

Many start ups entrepreneurs are unprepared for the trials and tribulations of being an entrepreneur. They try different approaches and different tactics that do not always side in their favor. They may have tried a brilliant idea or approach with all their energy and enthusiasm to only quit after the 2nd or 3rd attempt. They get discouraged and quit because people are not coming in droves to buy their products and services. Does this sound like someone you know?

Successful marketing is developed over time and consistent in its messaging efforts. The more and Read the rest

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3 Reasons Why You Need to Have a Marketing Plan


I remember when I first heard people talking about a marketing funnel and filling your pipeline. It all sounded more like oil pipelines and striking it rich with oil that it did about marketing. I now think of the analogy more like striking it rich due to consistently delivering and serving my market.

“By failing to prepare, you are preparing to fail.”
Benjamin Franklin

Too many business owners are walking around without of plan of action. They are taking stabs in the dark by trying out random marketing tactics once or twice and abandoning them if they do not … Read the rest

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Why You Need a Piece of the Marketing Pie?

Are you wanting to grow your business and taste how sweet success can be? You will definitely want to know how to learn about marketing pie! Marketing is an important part of your business operations. Your marketing strategy is the part of your business that attracts clients to you and your products and services – it is how they get to hear about you and get to know you. Marketing helps you build your list or database and then key in your follow-up.

The marketing pie is a tool that I use to help me focus on my business and … Read the rest

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