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“Alone we can do so little; together we can do so much”
― Helen Keller
The saying “If you can’t beat them join them.” holds true when it comes to creating the collaborative advantage. The collaborative advantage is the ability to form beneficial and rewarding relationships with other businesses and organizations. When forming a collaboration, it is important to create a relationship that has mutual benefits in which both feel like they’ve achieved a win-win toward meeting their goals. It’s not a trade-off that if I do this for you that you will do this for me that’s not true collaboration. Many partnerships are screened for their financial contribution, however in their missing the key piece in a successful collaboration-the people.
Commitment can be high in collaboration when the value is available to both parties in a joint venture or partnership that are not in direct competition but actually complement each other. There can be barriers preventing collaboration. The barriers may occur with shared values and goals as well as behaviours. Having shared values is a good thing, there are times when collaborators try to please each other and they’re afraid to call things out when something goes wrong. Behaviours that can impact the collaboration are not seeking help or asking for help when needed, having the belief that you need to solve it all yourself, and also you may face people who were unwilling to help.

Even though we’re looking for cooperation, collaboration should not be confused with teamwork. Teamwork is when you work together to meet a common goal or vision whereas collaboration is when you work together to meet your individual or organizational goals. For example, you may see a car manufacturing company collaborate with the sound system company to ensure high-quality sound systems in their vehicles. They are working together for the interests of their own organizations. In working together you are gaining new perspectives and have the ability to brainstorm creative and innovative solutions.
“As a collaborative leader, you support people in their work—you remove roadblocks and help them win.”
― Kenneth H. Blanchard
There may be times when you need to know when not collaborate with others. There is a cost to collaborating that sometimes people don’t consider resources, money, and time. Learn and forecasts your return on investment.
There are times when the collaborative advantage is more valuable than a competitive advantage. You get to expand your network and available resources. Creating the collaborative advantage requires strategic intent. It’s important to listen and understand align with the needs of each business and organization. There has to be a commitment to the partnership.
This partnership or collaboration creates accountability and you have an opportunity to learn from each other. This is paramount. It is important to have agreements in writing as to what each partner is willing to do and not do. There needs to trust that each partner is working for the best interest of working together even though they are working for their own business and organizational gain. Boundaries need to be in place. You may even consider having an exit strategy where partners have permission to withdraw from the partnership.
Business and organizational relationships are no different than personal relationships. People need to know like and trust a business or organization before they plan to do any business with it. Conflicts and misunderstandings may occur. It is important to recognize that each party may have their own opinions and it is okay to respectfully disagree. You will just need to work together in figuring out a solution.
“When people feel trusted, they’ll begin to understand they are contributors–and you’ll get great ideas and happy people.”
― Eunice Parisi-Carew
It’s important to note that when you take the time to get to know the people of the organization that you will be able to have more influence than if you would just looking at the financial advantage. As you get to know the strengths and talents of each partner, you will be able to recognize ways to leverage it to your advantage. When someone finds you relatable based on having a family or pets or a similar hobby, they may be more apt to choose you over a competitor because you show up as a person first. A collaboration that brings out the best in each partner ends up creating a competitive advantage.
Questions to Ask Yourself When Creating a Collaborative Advantage:
- How will this get me closer to my goals or my organization’s goals?
- What is my level of commitment to creating this collaborative advantage?
- What would I like to learn from this partnership?
- How will we hold each other accountable?
- In what ways, can we encourage co-operation within our teams?
- What are the boundaries that need to be in place?
- How can this collaboration bring out the best in us?
- What are the needs of my partner and how can I understand how I can help them fulfil those needs?
Who would you like to create a collaborative advantage with? Accelerate your results by collaborating with others.
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DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com
Time: 09:03 min
Keywords: collaboration, collaboration advantage, cooperation, working together, collaborating with clients, sustainability, competitive advantage, accountability, creating a collaborative advantage
Widely regarded as a “people hacker,” Dr. Goulston began his career as an interventional psychiatrist focusing on suicide and violence intervention and prevention and UCLA professor of psychiatry. He then extended his work to training FBI and police hostage negotiators and then to the corporate world and NGOs.


Challenges are a part of everyday life. A challenge is something that pushes you out of your comfort zone. It can be something you challenge yourself with such as a goal or it could be something presented to you such as learning something new, getting a handle on finances, acquiring your next client, or seeking a promotion. Some challenges are easier than others. Some challenges knock us down for the count. Think about how many times you get up to face a challenge – that will determine whether or not you will push through it.
There was a personal challenge I faced when swimsuit shopping with my daughter. I had sent my daughter to go and purchase herself a swimsuit for a surprise trip. I was unable to go with her. She came home a tossed the bag to me and I did not think anything of it. She did not even show me what it looked like until we were leaving and then I realized that there was a $200 + price tag to this swimsuit. I was like, “What?” I am sorry I do not understand what 16 year old needs a two hundred dollar swimsuit. Anyhow, we ended up going on our trip and did not end up going swimming anyway but I knew a swimsuit you cannot return.
Meanwhile, I was quite frustrated as I was waiting for my daughter to finish up so I started to talk to the clerk. I proceeded to tell her about how I was feeling and how I was boiling inside. If I felt this energy, I could not imagine how and if they felt it. I began to share the story of what happened when my daughter had come for a swimsuit. The young lady at the till was phenomenal. She said “You should not have had that type of experience that is not how we work here.” She took my information. I informed her that we were leaving the next day on vacation. I told that I would not be able to deal with this right now. She said that it was okay and that she would speak to her manager to see what she could do for me.
What I want to focus on today is helping you stretch out of your comfort zone and thinking about shifting from any impossible thinking that you might have to into the world of possibility. You want to be in that dream state to be able to explore what is possible. This is when your mind is like a popcorn machine – all those kernels popping around like all the ideas coming out of your head. I love to brainstorm. It is one of my most favorite things to do next to mind mapping. Your dreams are only limited by your mind. I am not talking about fluff dreams. I am talking about concrete dreams that you turn into goals and take steps to actually get to where you want to go. You tap into your full potential.
Create a vision board. A vision board is just not a collage pretty pictures; it is something that allows your mind to expand. It is a collage and not a piece of art. I do not want you to frame it and thinking this is beautiful. I want you to use it as a tool and then set goals based on what is on your board. Break your goals down into smaller pieces. Check out of goalsetting and make plans to start taking action toward what it is you truly want to happen to those possibilities actually making them become reality.