Debra Kasowski

Do You Know WHY you do WHAT you do?

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A facebook friend had highly recommended the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. This book really got me thinking about the people and the companies I do business with. Simon Sinek points out that many businesses can tell you WHAT they do and HOW they do it but few tell you WHY they do what they do. He shares real life examples of businesses who know their WHY and weave it throughout their business philosophy and those who forgot their WHY. Your WHY is reason you are in business and your mission – ultimately, why you get out of bed everyday.

Why do you proclaim to be different? What is your philosphy?

Sustainability is key for any entrepreneur. Those who succeed live by their WHY. What they do and how they do things is because they start with WHY instead of the other way around. Think about why you use a PC versus a MAC or visa versa, you drive a Ford versus a Chevy, or use Colgate versus Crest. Is it because of their marketing, innovation, style, or philosphy? Each business owner is a leader in sharing WHY they do what they do. According to Sinek, you attract customers or followers who believe in what you believe, your WHY. You must be clear on what your WHY is.

Here are 3 of my tips in helping you find your WHY:

  1. Discover Your Purpose:  What is your purpose in starting a business or doing what you currently do? What do you get excited about?
  2. Desired Feedback: What so you want others to say about you? What results do you want people to have?
  3. Destined for Success: How are you helping others? What are solutions do you bring to the marketplace or in life? How many people need your product and service? Why do they?

Now if you add you WHY to your marketing and message you are sure to attract those customers and followers who align with your mission. Take action and live rich from the inside out! I highly recommend – Start with Why: How Great Leaders Inspire Everyone to Take Action

I would love to learn your WHY!

How to Become an Influential Source in the World

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Not everyone once to become an influential force in the world. Sometimes it takes some responsibility and people shy away from that. To become an influential force, it is not about being pushy or salesy, or trying to get after people to buy your product or service. By being an influential force, what you are doing is – sharing your energy and how energetic or passionate you are about your product, service, or your business.

Here are 3 ways you can become an influential force in the world:

  1. Be the Best – Be the best at what you do. If you hone your skills, research, read books, take workshops, and learn different things about how you can be the best at what you do. You are an expert. People will be attracted to you because of your knowledge. 
  2. Be Resourceful – You might not always have all the answers but if you are able to link people to where they need to go or what services they might need to support their businesses or their lives. You become an expert resource. People will want to come to you because they know you are the “go to” person.
  3. Be an Action Taker – People attracted to those people who step out of their comfort zone, go after their dreams, ask for those “big asks”, and move forward. They do not dwell on comparing themselves to others and stopping themselves in their tracks.

To become influential in todays’ world, be the best, be resourceful, and step out of your comfort zone and go after what you want. People are attracted to people who overcome any barriers or roadblocks that come up in their way. Often people will say, “How did you get that?” Well, they get it because they ask. They do bold things and so can you.

As the influence extends to others, you will see a ripple effect among others. The influence by word of of mouth continues to grow and because they will show that you are an EXPERT, you are the RESOURCE, and you take ACTION!

 

 

Are You Intentionally Networking?

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When you go to a networking event or social event, are you going there with intention to meet someone, build a relationship, and potentially introduce them into your business? When you go to an event, don’t stand there like a dear caught in headlights. Go and introduce yourself. I know it can be intimidating when you are not use to doing so. The more you step out of your skin into who you are meant to be, it will be amazing the connections and referrals that you will actually have.

Tips for Intentional Networking:

Act as if everyone in the room is someone you know. I learned this from my friend, Christine Cashen. She said that her grandmother had taught her that whenever you walk into a room if already  you already pretend that you are knowing everybody you will feel comfortable.It is easier to start introducing yourself to other people because soon enough you will know everyone in the room. That’s a fabulous tip! 

Have your business cards with you so you can introduce yourself and be able to pass it on. Do not make that your first intent. Taking your business cards to and event is not like playing blackjack. It is not like seeing how many cards you can deal out. Give your card to people you connect with. These are people you feel have an alignment with or connect to.

Mark or make notes on the back of the card. Ask for permission to send out your e-zine. That is how relationships are formed.

The biggest thing is your Follow-up! Are you going to follow-up with a phone call or whether it be with your e-zine and connect with them to continue that relationship. Whether it be through email, phone call or in person, you want to continue to nurture the relationships around you.

Go with an intention. How many people do you want to meet? What type of people are you thinking of wanting to connect with?  Perhaps when you are in conversation you can say this is what I am looking for and this is some of the people I am  looking to connect with. Maybe they will know of someone and refer you.  Maybe they will refer you to someone. You never know where your connect will be.

They say there are six degrees of separation. In this new world of connectors, I am finding it three, four, or even one spot difference. It’s amazing how small the world is when you connect with like-minded people.

Your influence will continue to grow!

Have a great day and Be Rich from the Inside Out!