Debra Kasowski

Are You Struggling to Build Your List?

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List building or what some people refer to as their database is the key to moving prospects to becoming your customers. You  must find a way to build relationships that matter so they can get to know, like, and trust you. There is no secret sauce – you must be you – genuine and unique.

Ways You Can Build Your List:

  • Host a Teleseminar – Do a live call and let people hear about all the great information you know and can share to make their businesses and lives better. Better yet, joint venture or collaborate – you can gain new followers who are in need of you and your partner’s expertise.
  • Video Marketing – In your video, invite people to sign up for your e-zine (electronic newsletter).
  • Irresistible Offers – Offer a free report, e-book, article, teleclass, or video class just for signing up for your e-zine.
  • Draw Prize – People love to win prizes! Offer a prize for anyone who wants to be a part of your community. This technique works especially well when you speak at a live event.
  • Social Media – Share great content that your audience wants and needs. Be of service to others. I love Facebook, Twitter, and LinkedIn. Come follow me!
  • Blogs – Comment on other people’s blogs. Readers will want to learn more about you – especially if your comments provide insight and add value.
  • Article Marketing – Share your knowledge and expertise online with others. www.ezinearticles.com is a great place to start building your platform. Your author bio can direct readers to your website and your irresistible offer.
  • Host an Event – Have a event or seminar to teach others about some of the strategies, tips, or techniques you use in your business.
  • Survey – Have people complete a survey – learn about what your audience wants and collect names and emails at the end. Provide an enticing offer!

Your list is the most important part of your business. To grow your list, you need to be passionate and excited about what you are doing and creating. I know the people I serve have something to share in the world. I love being the person who helps them get to share it! You need to build a relationship with the people on your list and provide them with valuable content on a regular basis. Be dynamic!

How are you building your list? What has been your most successful list building strategy? What are the to-do’s and not to do’s in list building?

 

How to Stay Motivated When Your Success Is Just Around The Corner

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It can be difficult to stay motivated and focused when times get tough or challenging. You may even feel like you are the only one that events are happening to. Let me reassure you, there are many others going through their own challenges as well. What one person sees as a challenge, another sees as an opportunity for growth. I have found that it is not until you actually share what some of your challenges are that people open up compassionately and share their challenges too.  Vulnerability makes us human.

In our weakest moments, we need to gain our greatest strength. People often quit their pursuits just when they are about to achieve success because, “It is just too hard to continue.”

Here are some tips to help you stay motivated when your success is just around the corner:

  1. Stop and look how far you have come. Make a list of all your accomplishments over the past 12 months. Take some time to acknowledge your success or wins! Treasure them. Who have you become in the process?
  2. Write down what you want to accomplish – your goals. Keeping them in your head does not help others in supporting you. Not only should you write them down, you should share them with someone you trust – someone who can hold you accountable so you can achieve your goals.
  3. Break your next project into small pieces. Each step you take gets you closer to your end goal. Plan to do 1-2 daily tasks to get closer to reaching yoru goal. Before you know, you will see the end.
  4. Work on your hardest task first each day. The rest of your day with move with ease. You already have accomplished so much!
  5. Don’t be so hard on yourself. You can feel challenged but do not be so tough on yourself that you do not even want to attempt anything. Evaluate your expectations, are they realistic for you and the time frame you gave yoursel?. Instant results does not mean those results are repeatable or sustainable. Be there for the long haul. Avoid comparing yourself to others – there is no comparison!

You have not gotten to where you are today by accident. The choices you have made have brought you to where you are today. Ensure you have some down time so that you can enjoy your success as you turn the corner!

I would love to hear some of the ways you stay motivated and some of the successes you have discovered just around the corner.

 

Power Shifting Your Blog: What Can You Do with a Blog Content Anyway?

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Blogs add so much value to the marketplace and for the solopreneur there are many ways in which you can repurpose the content you create. The blog is your outlet to create and innovate. Travel to new frontiers!

What can you do with your blog content? Here are 15 ways!

  1. Use content to revamp and create articles which you submit to www.ezinearticles.com or other article marketing sites
  2. Use the content to revamp and create special report, ebook or a book
  3. Take out great statements (yes, your quotes) that you made to “Tweet” or share on Facebook.
  4. Gather comments together for future editions or create a new article based on feedback.
  5. Put those statements on pictures you have taken – maybe even create a slide show
  6. Send links from your blog on a topic that might interest your prospects or customers.
  7. Create a postcard with a qr code from your blog.
  8. Design a worksheet or a checklist.
  9. Create a teleseminar on your topic of interest.
  10. Make video about the topic in your blog.
  11. Become a guest on someone else’s blog! 
  12. Email in your newsletter
  13. Create a podcast on iTunes.
  14. Create a product – CD of your blogging material.
  15. Share blog topic with a potential customer. “You know I recently wrote a blog about that very topic.” Timely!

Why work harder, when you can work smarter and achieve great things! There are many more ways to repurpose your blog. Keep things fresh by revamping and creating content that grabs your readers attention – new titles, extra points, examples, expand a bit more on a topics, or create one topic from one of the bullet points.

I would love to hear how you repurpose your blog content! Be Sociable and Share!!!

If at First You Do Not Succeed, Believe!

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Have you ever had the burning feeling in your gut that you are here for a greater purpose? Have you made mistakes but have course corrected? Have you learned from your mistakes? If you have said, “YES!” to any of the previous questions you are on your way to success. First, you are must not give up on something you know you are here to do. Secondly, if you have course corrected to get back on track you have an awareness of what works and want doesn’t work – you have an instinct. Finally, you have learned from the greatest lessons – your mistakes. Your experiences teach you the most about what you have to know about survival. The trial and error, the risk taking, and the due diligence before taking action all have brought you to this point. However, the number 1 secret to a person’s success is their ability to believe in what they do and what they offer.

Believe You Will Succeed!

You can try, yes try,- to sell someone something you don’t believe in – this is called “push sales”, “I am in this the money and not for your interest.” If you would not give the same advice or sell something to your family and friends, why would you try to sell it to others? You must be in alignment with your personal values and what is important to you in order to have fulfillment and succeed. 

  1. Develop your confidence and competence by learning all the benefits of what your product or service does for others.
  2. Set goals that you can achieve. Convince yourself – “I can do this!”
  3. Gather testimonials from people who have tried or used your products or services.
  4. Continue evaluate, take action, and repeat until you get the results that you want.
  5. Ask for feedback from others. Course Correct!
  6. Tap into your intuition and knowing that you are here to change the world – BELIEVE!
  7. Manage your fears. Use the energy you feel to make decisions.
  8. Always give your best!
  9. Celebrate your successes or WINS!
“It’s not who you are that holds you back, it’s who you think you are not.” Anonymous

When you believe you can achieve great things, you will. You need to shift your mindset and believe in your talents and abilities. Opportunities do not show up for no reason! 

Can You STAND Still, Up, and Out in Your Business?

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There are times when I feel like I am running a marathon and other times I feel like I am standing still even though many things are getting done because I delegated them. Continuous consistent movement is the key in business. You can STAND:

STILL: You should always have some reflection throughout your day, your week, and your month. Take 10-15 minutes to sit in silence and even journal to clear your head of all the brainstorming that is cluttering your mind. Ideas need to be transcribed onto paper otherwise they may remain as ideas and “Poof! They are gone.” You either forgot about them or someone else followed through on the same idea. Think about some of your upcoming decisions or about the one thing you can execute that day that would make a difference in your business or your life. You can stand still for short periods of time but you must move forward – you must take action!

“Playing safe is probably the most unsafe thing in the world. You cannot stand still.

You must go forward.” – Robert Collier

UP: Not only must you stand up but you must show up the way you wished to be viewed by the world. Think about how you dress, how you speak, and how you carry yourself. How do you want to be viewed by others? What would you like them to say about you to others? Ensure that you live what you want to hear. Would you do business with you?

The other way you “Stand Up” in the world is that you stand up for what you believe in and live with integrity. It is about doing the right thing especially when in matters most. There will be temptations, obstacles, and other challenges that appear as tests. Do the right thing.

OUT: Above all to get known in business, you want to be authentic! Stand out by bringing YOU to the world. You are unique. Position yourself as serving others in a different way. There may be many marketers out there in the world but “What makes you different than everyone else?” Why do your current customers choose you? Put those reasons in your marketing. You are YOUR brand so stand out!

 List the unique qualities you bring to your business and your customers. 

What can you learn about yourself and the things you need to do in your business by standing still? What do you stand up for? How you can stand out? – Be the change in the world!