Debra Kasowski

Can You STAND Still, Up, and Out in Your Business?

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There are times when I feel like I am running a marathon and other times I feel like I am standing still even though many things are getting done because I delegated them. Continuous consistent movement is the key in business. You can STAND:

STILL: You should always have some reflection throughout your day, your week, and your month. Take 10-15 minutes to sit in silence and even journal to clear your head of all the brainstorming that is cluttering your mind. Ideas need to be transcribed onto paper otherwise they may remain as ideas and “Poof! They are gone.” You either forgot about them or someone else followed through on the same idea. Think about some of your upcoming decisions or about the one thing you can execute that day that would make a difference in your business or your life. You can stand still for short periods of time but you must move forward – you must take action!

“Playing safe is probably the most unsafe thing in the world. You cannot stand still.

You must go forward.” – Robert Collier

UP: Not only must you stand up but you must show up the way you wished to be viewed by the world. Think about how you dress, how you speak, and how you carry yourself. How do you want to be viewed by others? What would you like them to say about you to others? Ensure that you live what you want to hear. Would you do business with you?

The other way you “Stand Up” in the world is that you stand up for what you believe in and live with integrity. It is about doing the right thing especially when in matters most. There will be temptations, obstacles, and other challenges that appear as tests. Do the right thing.

OUT: Above all to get known in business, you want to be authentic! Stand out by bringing YOU to the world. You are unique. Position yourself as serving others in a different way. There may be many marketers out there in the world but “What makes you different than everyone else?” Why do your current customers choose you? Put those reasons in your marketing. You are YOUR brand so stand out!

 List the unique qualities you bring to your business and your customers. 

What can you learn about yourself and the things you need to do in your business by standing still? What do you stand up for? How you can stand out? – Be the change in the world!

 

Good Gossip – Be Known, Be Remembered, and Be Talked About

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Do you believe in moments of serendipity? Do you believe in the law of attraction? Do you believe that gestures of kindness go a long way in becoming known, remembered and even talked about? I want to share with you the tale of two purses. A couple months ago I was visiting my sister and her family. We were walking along a rocky beach when my purse strap snapped and my purse dropped to the ground. I looked around for a purse for several weeks and started to get a bit frustrated because I could not find one I liked.

One day a friend of mine handed me a gift bag and there inside it was a beautiful handmade straw woven purse from the Philippines. He and his wife were on vacation and they picked up this purse thinking of me. He did not even know I was looking for a purse. Wow! Talk about timing. I felt very blessed.

Fast forward a couple weeks another gift arrived, when I was at Marcia Wieder’s Become An Inspiring Speaker program, I met the most incredible vibrant woman. She was dressed to the nines and had a pin that said “Irresistible”. I fell in love with her energy and beautiful spirit. This fabulous woman is Lethia Owens of Live Your Brand. She truly lives her brand. She is classy stylish and graceful. I particularly loved her purse and complimented her on it. Lethia stated, “I will send you one.” Perhaps because we talked for only a few minutes here and there, I did not think that this woman I had just met would actually send me the purse.

Stylin' Purse

It was like Christmas! Everywhere I go people are saying,” What a beautiful purse you have!” I go on to tell them about this incredible woman who is true to her word and LIVES her brand. A lady at the pharmacy said, “You know there are very few people who would have followed through when only meeting for a short time.” Now I get to share a piece of her every day in my conversations. She made a difference in my life. I feel like we connected as if we had known each other for years and it was a reunion, however, I sense it is only the beginning.

What lesson is there to be learned about being known and remembered:

  • Be true to your word.
  • Share your energy and spirit in all you do.
  • Be passionate about serving others
  • Set yourself apart by doing something different. (Send someone a gift, give them a book, or do something special.)
  • Be true to yourself – You Are Your Brand so Live It!
  • Be Irresistible

You do not need to spend money to make a difference in a person’s life to make them feel valued and appreciated. All you need to do is pay attention to what resonates in your hear and act on it. An act of kindness ripples to many others in the world and may even change someone’s perspective of the world. “Everything you do matters.” This blog post is dedicated to all of you who make a difference, especially Lethia Owens.