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Debra Kasowski

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Are You Becoming the Best Version of Yourself?

August 21, 2021 by Debra Kasowski Leave a Comment

“The people we surround ourselves with either raise or lower our standards. They either help us to become the-best-version-of-ourselves or encourage us to become lesser versions of ourselves. We become like our friends. No man becomes great on his own. No woman becomes great on her own. The people around them help to make them great.

We all need people in our lives who raise our standards, remind us of our essential purpose, and challenge us to become the-best-version-of-ourselves.”

MATTHEW KELLY

I met, Matthew Kelly, an author, speaker, and thought leader over 20 years ago when he came to Edmonton, Alberta to speak. I was mesmerized by his Australian accent and his message of “becoming the best version of ourselves.” I have read his many books and newsletter over the years and watched his YouTube videos. I always leave inspired because his simple yet profound messages really hit home. I consider Matthew Kelly as a role model for me – he is truly following his purpose and what he has been called to do in this world.

Who you surround yourself with does make a big impact on how you think and feel about yourself and what you are capable of. Think about the average of the 5 people you surround yourself with. Do they encourage you? Do they offer you different perspectives? Do they challenge your assumptions? Do they nudge you into challenging yourself to become a better version of yourself OR do they steer you off course developing habits that do not serve you?

Pay attention to who you surround yourself with and the habits you have adopted. Are you happy with your results? If not, it is time to break out of your comfort zone. Stretch beyond what you see is currently possible for yourself.

Pick 1-2 habits that will serve you in a big way and work on those for the next 90 days. It could be reading 10 pages of a non-fiction book, going for a walk after supper every night, or drinking at least 2 litres of water a day. If you want to improve your income, you may watch some YouTube videos or listen to a podcast. If you want to learn more about clean eating, you may reach out to a dietician to get some tips, strategies, or recipes. Get focused on your growth.

At first, the individuals might be taken back from noticing your change in behaviour. They may choose to jump on the bandwagon deciding they need to make some changes or they may connect with different people who want to stay where they are. Do what is best for you and do what you want. If you want to become the best version of yourself, it must be intentional.

Raise your standards. You were not meant to be average. You are EXTRAordinary.

Filed Under: Blog Tagged With: average, best version of yourself, blog, Debra Kasowski, inspiration, Matthew Kelly, motivational

Keep Moving and Stay Curious

August 18, 2021 by Debra Kasowski Leave a Comment

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.“

WALT DISNEY

Do you ever feel stuck? Wondering where new opportunities exist?

Keep moving forward… saying, “YES” to what feels right to your head and heart.

Be adventurous and open to where possibilities may lead.

Take calculated risks. Talk to a stranger. Try something new. Take a course. Listen to a podcast. Read a book in a different genre.

Each action and step forward will open NEW doors.

When you take action and you are moving forward, there is no chance of getting stuck ONLY building momentum bulldozing fear and resistance.

You never know where the next opportunity may lead – stay curious.

Filed Under: Blog Tagged With: blog, curious, Debra Kasowski, open-minded, opportunity, possibilities, stay curious

How to Use Facebook Live Video to Stand Out in a Crowded Marketplace

March 21, 2017 by Debra Kasowski Leave a Comment

Most people do not realize the value and how powerful Facebook Live video is. Live streaming allows you to take people on a journey through visual storytelling. You have heard the saying a picture is worth a thousand words; a video is worth a million. More and more people are watching videos online to be inspired, motivated, educated, and entertained. If your audience is on Facebook and you are not using Facebook Live Video, you could be missing a prime opportunity to showcase or business or organization.

There are several advantages to using Facebook Live Video:

  • No editing is required.
  • No need to make it fancy with graphics and words moving across the screen.
  • You are in real-time.
  • Live Customer service opportunity.
  • Does not require a ton of technical knowledge – press Go Live and you are on your way!
  • You do not need to download a specific app to use it.
  • It allows you to engage with others and lets you see how many people join the Facebook Live video and what point of the video they have made a comment.
  • You can respond to greet people and respond to comments as they come up on the video stream.
  • You can share the link, embed the video, or use it on other social media platforms.

Some people may find the inability to edit their video uncomfortable but viewers are looking for a true connection. They are looking for transparency, authenticity, and a story they can relate to. Viewers enjoy interacting, hearing their name mentioned, and feeling a part of the conversation.

Writing articles and blogging are great ways to get your voice heard online and boost your credibility. Add some powerful images and you grab your reader’s attention. Add a video and they get drawn into the conversation. Videos bring ideas into motion.

The use of Facebook Live Video will only continue to grow in numbers and you do not want to lose the opportunity to showcase your work and the solutions you offer. Wondering how to use it? A couple tips before you get started: choose a location with good lighting and free from a lot of background noise and ensure you have a strong Wi-Fi connection. Hold your camera at eye level so we can see your face. If you give your viewers a heads-up as to when you will be shooting your Facebook Live Videos, you will give more people an opportunity to plan to join the conversation.

When you leverage your Facebook Live Videos, you will be able to:

  • Share tips and strategies to brainstorm, problem solve, or streamline systems, processes, or approaches to new or challenging situations.
  • Take your viewers on a behind the scenes look at an event, conference, business, or organization.
  • Turn your article topics into a conversation and do a live Question and Answer period online.
  • Share your opinion and or experience.
  • Showcase events and conference live so people feel like they are part of the action.
  • Demonstrate or share your products and services.
  • Use Facebook Live Video to gain media coverage.
  • Interview people live and in the moment so people can get to know people in real-time.
  • Share facts and figures.
  • Capture a testimonial on the spot.
  • Embed your video on other platforms or even on your website.
  • Run a live online course.
  • Promote your upcoming event.

The list could go on and on. Pick one or two ways you would like to leverage social media so you can stand out in the marketplace. Once you master those, try a couple more ways. Measure the amount of interaction and voila! You will see how many more people will get involved in the conversation. Discover which topics get the most traction and expand on those thoughts in future videos. Don’t be afraid to have a call to action in your videos; people often want to know what to do next or how to connect with you. Let the conversation continue.

What ways are you using Facebook Live Video? Please share a comment below.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Filed Under: Blog Tagged With: advantages of Facebook Live Video, blog, blogger, broadcast live events, content marketing, crowded marketplace, interviews, leverage Facebook Live Video for your business, live video, reporter, share tips and strategies, video, video marketing

9 Unconventional Ways to Showcase Your Business in the Marketplace

February 17, 2017 by Debra Kasowski Leave a Comment

If you are running a business, you should be spending most of your time focused on sales and marketing NOT on operational functions. We tend to get caught up in the operations making sure that everything is functioning like a machine. It is easy to feel exhausted by the end of the day and then realize that you did not put in the time into your sales and marketing efforts. You need to be doing one action step every day or else you can become irrelevant quickly.

Your marketing efforts do not have to take up every waking moment. It does need to be intentional and you need to create a strategy for execution. No matter what economy you are in, people are buying and selling products and services that meet their needs. It is up to you to share why they should choose you.

Sometimes you need to put a spin on an old marketing strategy and sometimes you need to stick with the tried and true.  Constantly test to see what works and what doesn’t. Ensure that you are measuring your results. What gets measured, can be managed.

Facebook Live – Allows you to interact with your audience in real time. You can make your business come alive versus people just seeing a traditional advertisement. Don’t be afraid to showcase your business by offering tips, tricks, strategies and solutions to common problems. Share milestones and celebration by allowing people to be a part of the action. Better yet, the low-cost marketing phenomenon with boost your credibility and your presence in the marketplace.

Host a Charity Event – Giving Back to the Community is one way to build your reputation as a go-giver.  There is no better PR than sharing what is happening the in the community and who is – doing good!

Collaborate with Others to Cross Promote – If you are selling candles, you may want to collaborate with someone who sells bath bombs and soaps to create that “spa” experience for your customers. Discover ways to create win-win solutions.

Sponsor a Local Event – Supporting your local business mixer gives you an opportunity to take step into the spotlight. Sponsors of events of usually receive public recognition and they are advertised in the marketing of the event.

Write An Article Or Blog For Your Website. Showcase yourself and position yourself as the expert in your field and the benefits people will gain by working with you. People are always asking themselves, “What is in it for me?” ask others to share your post with their audience.

Offer an Information Night. Find a sponsor or a low-cost space where you can share information to your audience on a pressing topic. By doing so you are giving people, a way to sample your work. You building rapport and the “know, like, trust” you factor before anyone will do business with you.

Volunteer at Conferences or Networking Events. Volunteering is a great way to meet new people and learn about what your audience is involved in and doing. You can make some great connections by being a part of the team putting on the event. The community is already there for you to start connecting with people and building those relationships. It is also a great way for you to step out of your comfort zone and do something new.

Build Your Online Persona. Get known as the go to resource for information. Share your articles, blogs, and ideas. Share curated content that is relevant to audience. Don’t be afraid to comment and offer tips and valuable information when responding to comments, posts, or online forums.

Offer Testimonials or Give Provide Referrals to the People Your Do Business With. What a better way to promote your business than promoting the people you do business with. Building and nurturing relationships are important in business. There is nothing more powerful than social proof and getting results.

Thanks to creativity and innovation most of the unconventional ways to grow your business are low-cost and can make a big impact. The biggest obstacle is that you could be getting in your own way by thinking you need to follow traditional marketing and sales strategies. Sometimes all it takes is trying out something new and see where it takes you. Exposure is the way people get to know about you and your business.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

 

Filed Under: Blog Tagged With: blog, collaborate with others, Facebook Live, give referrals, grow your business, guest blog, host a charity event, how to grow your business, information night, offer testimonials, sponsor a team, volunteering, write articles

4 Surefire Ways to Get More Comments on Your Blog

August 5, 2013 by Debra Kasowski 7 Comments

There are so many reasons that I love blogging but getting comments from other people really jazzes me up!

Courtesy of imagerymajestic/freedigitalphotos.net
Courtesy of imagerymajestic/freedigitalphotos.net

Your blog is what makes your website alive.

It is the one page on your website that is not static. This is the platform where you can build a community, share information, and engage with your followers. I find that blogging is one of the most underutilized platforms.

 Why?

Some people feel that they don’t want to be vulnerable and feel exposed.

I find that if you share your story in your style and  your way- you become relatable.

Blogging does not position you as being intimidating. it’s about developing your voice in a conversation just like you would be writing an e-mail or a letter to a friend.

There are several ways that you can start getting more comments for your compelling content:

  1.    Ask for comments –  Although this is the most obvious thing you can do, you do not want to make this request every post.

If you do not ask, how do you expect to receive?

2.  Share your blog posts with a close circle of friends.  Ask your friends to comment and give you feedback on the post and to share your post with others.  You may also do that for them in return.

3.  Take a stance – you may have a controversial opinion. I don’t know about you  but I do know when there’s controversy  –  many opinions seem to come out of the woodwork .

Why not let your voice be heard ?

4.   Become a guest blogger.  By becoming a guest blogger, you can share your content on another person’s platform and with their audience.  Be sure to include a bio at the end of your blog post with your website address  so that people will go to your website and check out your other blogs and comment.  There needs to be a call to action to build the relationship and serve in the process.

Blogging is a very powerful tool that I highly recommend to everyone. You need to develop your voice in the marketplace and blogging is an awesome way to do it.

Not only are you seen as a credible expert and leader in your field but you can be making an impact  globally every day.

I would love to hear what blogging has done for you -comment below.

Filed Under: Blog Tagged With: blog, blogging, buidl relationships, build online community, engage your followers, platform building, social media

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