Podcasts Archives - Page 84 of 104

Episode 104 – Drive Your Marketing Strategy with Adam Urbanski

June 13, 2017 by Debra Kasowski 1 Comment

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Meet our Guest:

His clients and students often double, triple, and even 10x their business – some in as little as 90 days!

Adam started out with only $194 and a limited ability to speak English but was able to build and sell his first 7-figure business in less than 10 years .

Today Adam influences over 100,000 coaches, consultants, speakers, experts, online marketers and entrepreneurs world-wide, teaching them how to transform their limiting, time-intensive businesses into automated money making machines that Attract Clients Like Crazy®.

Episode 103 – Habits: Serving or Sabotaging Your Success

June 8, 2017 by Debra Kasowski Leave a Comment

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“Good habits are the key to all success. Bad habits are the
unlocked door to failure.”
― Og Mandino

We all have habits. Some habits serve us and some habits sabotage our success. Some habits we are aware of and some habits we are unconscious of. Habits are often referred to as a settled practice or tendency in the way you do things. It is your usual way of behaving. It can be as simple as your morning routine or your night time rituals. Many of the habits you have developed you do not even notice until the results or impact start to show up. When things are going great, you feel good. If things are not going so great, you may start to realize that something needs to change.

There is no sense pointing your fingers at others blaming and complaining about why you got the outcome you received. Don’t even attempt to come up with excuses. You need to start looking at how you are responsible for your results and making a change. What is working? What is not working? What do you need to stop doing? What do you need to start doing?

What makes a habit good or bad? Look at your outcomes. Bad habits are those actions or inactions you take, a negative pattern of behaviour, that do not serve you. Examples of bad habits are procrastination, overspending, gossiping, interrupting conversations, mindless eating, watching excessive amount of TV, staying up late and not getting enough sleep, skipping breakfast, and being short tempered and being reactive in situations. Good habits are those habits you have put in place to support you in achieving what you want to achieve. You plan, prepare, and execute. You work from a budget. You speak well about yourself and others. You actively listen and ask thoughtful questions. You eat to fuel your body. You limit your TV watching and use the time to read or get exercise. You ensure you get enough sleep to function well and you do not skip any meals. Before reacting to situations, stop and recognize how you are feel. You take a deep breath and wait a few minutes until you have calmed down to respond. In the meantime, you may be asking questions to gather more information so you can understand the nature of the issue or concern at hand. When you are angry or upset, your brain does not think rationally. It goes into a protective mode and shut down rational thought leaving you in a reactive survival mode.

What habits are serving you? What habits are sabotaging your success? Are you getting in your own way?

Here are more habits that can be impacting your success:

Being late to meetings	Not being prepared	Skipping the gym
Using your cellphone in bed	Checking your cellphone compulsively	Forgetting names
Breaking promises to yourself and others	Spending too much time online	Saying “yes” to everything
Criticism – negative self-talk	Rearranging instead of decluttering	Misplacing your keys
Blaming or Complaining	Binge watching Netflix	Borrowing and not returning things
Finishing people’s sentences	Being a workaholic	Emotional shopping

Changing a habit takes time. It is not an overnight fix. Many of the habits you have, have developed over time. The easiest habits to break or change are the ones that have the least meaning to you.

Ask yourself the following questions:

What is one change that would make the biggest difference right now?

Are you ready to make the change?

What is it costing you to not make the change?

What do you need to put in place to ensure the change is successful?

How motivated are you to make the change?

Why is this making this change important to you?

How confident are you that you can make the change?

What would make you more confident?

What are the barriers in the way of making this change?

What can you do to eliminate or navigate those barriers?

What benefit will you gain from changing this habit?

“Motivation is what gets you started. Habit is what keeps you going.” – Jim Rohn

Everything around you is a result of your habits. The every day choices you make. If you want to make a change stick, you will want to put reminders in place such as sticky notes with reminders written on them or setting a phone alarm. Experts say it takes 21 days to create a new habit, I say go for at least 30 days to help it really stick. You are creating new pathways in the brain embedding your new habit. Remember to help make it stick to reward yourself. The reward can be simply acknowledging your smallest win to purchasing an outfit or going to a game or show. It is all the small changes that you do that will make the biggest difference.

You want to start choosing new habits that will support the achievement of your goals. Print off a 30-day calendar to track your progress. Start with small changes. They are more believable and you are more likely to follow through. Let’s say you want to declutter a room. The thought of it seems decluttering the whole room feels over whelming and would take hours. Can you spend 15-30 minutes each day for the next week decluttering the room? Sounds doable, doesn’t it? What you measure gets managed. Changing a habit requires consistent action. If you fall of track, simply get back on the next day. The more you work the plan, the greater success you will have.

Let the habits you put in place serve you!

I would love to hear about how you have changed some of your habits and achieved success.

We would love to have you subscribe to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Keywords: good habits, bad habits, change a habit, routines, success habits, changing a bad habit, stop limiting yourself, simple ways to change habits

Episode 102 – No More Superwoman Complex with Doc Swiner

June 6, 2017 by Debra Kasowski Leave a Comment

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Meet our Guest:

Voted as 1 of 10 Best Doctors in North Carolina in 2017, C. Nicole Swiner, MD/AKA DocSwiner, is a family physician, 2-time best-selling author, 3-time best-selling publisher, national speaker, wife and Mom of 2. She loves taking care of the family as a whole—from the cradle to the grave. Her medical interests include Minority Health, Women’s Health and Pediatrics. For her undergraduate education, she attended Duke University and went to medical school at the Medical University of South Carolina, in Charleston, SC. She’s lived in the Triangle since finishing residency at the UNC-Chapel Hill and is a co-owner of Durham Family Medicine. She also continues teaching UNC medical students and residents as an Adjunct Associate Professor.

Her first book, How to Avoid the Superwoman Complex discusses the false belief that one person can be all things to all people, perfectly. It can have devastating effects—emotionally, mentally and physically. She hopes this book will serve as a guide for recovering superwomen (and supermen) everywhere to avoid said negative effects, and to make it a little easier and less stressful to take care of one’s self and family.

Her second book (released August 2016), The Superwoman Complex: A Follow-Up Visit, is an international best seller and takes a more in depth look into how we fix the issues identified and defined in her first book.

Her 3^rd book, the first collaborative one, is also an Amazon best seller—Thinking About Quitting Medicine. It is a story of 13 doctors and clinicians that strive to succeed in passions both within and outside of the practice of medicine.

Since 2009, she has been speaking locally and nationally for organizations, groups, high schools and universities about stress management, health matters and self-care. She does weekly broadcasts online and on Periscope with PeriGirlsTV, that are interactive and live. She enjoys helping others and doing events in a Q&A format to allow people to ask those questions they may be afraid to ask anyone else.

Along with speaking and teaching, she added publisher self-publishing consultant to her list of duties, as friends and colleagues around her became inspired to write and publish themselves. She published the above-mentioned 3 books through this company. Through Swiner Publishing Company, she serves as a liaison and “accountability partner” for those wanting to follow in her footsteps to begin a new career in book writing, marketing, social media broadcasting and speaking.

In January 2016, she launched her inaugural women’s health conference, called “New Year, New You,” and hosted a sold out crowd filled with 20+ vendors, live music, over 14 speakers, 2 panel discussions and giveaways. She plans to hold this annually on Duke’s campus.

She can be contacted and all other information is available on www.docswiner.com.

EPISODE 101 – Behind the Buy – Is the Why

June 1, 2017 by Debra Kasowski Leave a Comment

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“A budget tells us what we can’t afford, but it doesn’t keep us from buying it.” – William Feather

People make purchases and decisions based on different reasons with one thing in common – emotions. In today’s episode, I wanted to talk about what motivates people to buy from you. People wonder why people do not buy from them at first encounter. There are two main reasons: they need to know, like, and trust you and that can take 5-12 touches (times of contact – email, phone, in-person, and they need to know how what you sell will benefit them. Your product may have all the bells and whistles but if it does not have what someone needs, it is meaningless. Think about the advertising and marketing that you see online, in magazines, commercials, or billboards – they are selling the feeling. A feeling that they hope you will have when you experience their product or service.

Let’s turn the radio dial or tunes to WIIIFM. What is in it for me? Now that’s where you need to be targeting your marketing to. People want to what is in it for them – bottom-line. There is an emotional need that goes deeper than what it does.

Here are reasons that motivate people to buy:

Basic Needs: We are driven to fulfill basic needs for survival – food, water, shelter,

Testimonials, endorsements, and referrals. Word of mouth marketing is one of the most powerful methods that influences purchasing. When someone provides social proof, or refers you to others based on their experience with you, you have earn credibility without even meeting the person. The belief is that if you worked with them and you did a great job, why would I look for anyone else if they were satisfied with the work.

Fads and Trends. People buy the latest and greatest items because they need to have it, because everyone else has it.

Self-Expression. Some people buy certain items or alter their look to express themselves. They may colour their blue because it is their favorite colour. They may wear two different socks just because they want to.

Convenience. Some people buy items because they are readily available even though they may find it cheaper 5 kilometers or miles away.

Core Values. If you have alignment with someone with similar core values, you may feel more compelled to do business with them.

Scarcity. People make purchases when they are a rare find like an antique or collectible.

Prestige. People buy things because it makes them appear wealthy or of high class.

Emotional Vacuum. Sometimes people will buy things to replace things they cannot have and never will.

Loyalty to the Brand. Some people will continue to buy from people or places because they love the product, service, or person because they are loyal to the brand – it has served them well.

Replacements or Stay Current. Overtime, things may get old or damaged and will need replacing. Stay current can keep you up to date what is the latest and greatest ideas or gadgets.

Peer Pressure. You may be pressured by family, friends, or colleagues to buy something that they have. For instance, if your friend had a camping trailer they may encourage you to get a camping trailer so you may go camping together.

Standard Purchase. A standard purchase is an expected purchase such as books for a course. Everyone who is enrolled in the course needs to buy it.

Guilt. Some people will buy things because they feel guilty for not being present so they may purchase something to substitute for their not being present or a offer of forgiveness.

Help Others Out. People sometimes feel compelled to make a purchase to help people out. A great example of this is fundraising. People want to help out.

Indulge. Sometimes we just want to treat ourselves with something as a reward or celebrate a milestone or special occasion. It can be as simple as purchasing some chocolate or renting a fancy sports car.

Fear. Yes, some people making their buying decisions based on fear. The fear of missing out – sense of urgency – limited. The fear that if they do not make the purchase they will not achieve their goals.

EGO Stroking. Some people fall into the trap that if someone compliments or boosts their ego about how the product or service with make them better than everyone else – they may be compelled to buy.

Great Value. For the most part, I hope we buy for great value – that it makes a difference.

Lower Price. People who are money conscious may buy a certain product because it is a lower price, discounted, or a great deal.

Security. People buy items to feel safe. Examples include: Emergency kits, booster cables, and even weapons.

Save Time or Money or Make Money. There often is not enough time or enough money flowing in. If people can find ways to become more effective and efficient with their money and time, they will pay money for it.

Story to Tell. Some people look at paying for a 5K race at $45 and think that is insane. They think that they can run 5K and they do not even have to pay for it. People don’t pay for a race for the sake of paying for it. There is a story to tell once they have reached it.

To Gain Knowledge. People buy information to gain knowledge, develop skills and abilities.

To Be Healthy. One of the hottest motivators is health. People realize you cannot be happy without health. Many people will purchase vitamins, gym memberships, and home exercise equipment for the sake of being healthy.

To Look Good. People want to look more attractive and will often purchase anti-aging products or outfits for the need to look good

The Experience. People associate the feeling they have with an experience. Great one for creating memories.

Make the world a better place. People will often make purchases if the proceeds are going toward improving the world in some way.

What can you see behind your buy? Why do you make the purchases you do? Chances are…you have many reasons based on the circumstance or situation. When you start to understand the reasons, you are better able evaluate what need you are fulfilling and why.

“Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.” Alexander Osterwalder

Keywords: marketing, save time, save money, why behind the buy, selling, sales psychology, what motivates people to buy

Episode 100 – Turn Ambition into Action

May 30, 2017 by Debra Kasowski Leave a Comment

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“Ambition is the path to success. Persistence is the vehicle you arrive in.” Bill Bradley

Have you noticed that some people have more ambition than others? Some people seem to have a natural drive to pursue their goals while others seem not to care less – or do they? Ambition is having the strong desire to achieve something. It is the internal force – the drive that excites a person to go after what they want. Everyone has a strong desire to achieve something that is special to them and because it may not have the same importance to you as it does to them it seems that that person does not have drive or ambition. Now, if you can tap into what energizes and excites them you can witness a change in their physiology as you are talking to them. They stand taller, they talk faster, their eyes light up, and they may even smile. This is the internal motivation – the drive that turns ambition into action.

When you are clear on what it is you want to achieve and you have the drive to go after it, you will take the actions necessary to make it happen. However, sometimes there are distractions that get you sidetracked in the process. You may need to silence your inner critic (See Episode #93), push through procrastination, and even step out of perfection. It is bad enough that you have outside critics but the inside critic is the one that you cannot avoid contact with or set boundaries with. It is with you all the time so you need to manage it. You cannot let it talk you out of what you know you must do. The inner critic is helpful when it comes to alerting you to do your due diligence but other than that it can sabotage you from achieving success.

Signs of procrastination may mean that your goal is not as important as you think it is. You delay important tasks and miss deadlines. You do not have a routine to get up or go to bed so you go to bed to avoid doing any work. You give up when the going gets tough. Your workspace may be cluttered or full of disarray. You probably will end up spending more time tidying up than getting any work done. If it is no longer important to you, it is okay to regroup and focus on a goal that is important to you. Without an emotional attachment to your goal, you will not take the actions needed to make it a reality.

You can halt your ambitions and aspirations with perfection. You may be waiting until the time is right before you take action. Act now, otherwise, you may be waiting a long time. Imperfect action can lead to greater outcomes.

The best way to turn your ambition into action is through preparation and planning. Prepare for the outcome you desire. Researchers say it takes 10,000 hours of study to be considered an expert in a field of practice. Even with preparation and planning, some uncertainty can exist. However, when you plan and prepare for a variety of situations you will be better able to face new situations or challenges that arise.

When you are ambitious, you must be careful not to spread yourself too thin by accepting every opportunity that comes your way. Initially, you probably want to take on every offering your get, however, you may learn quickly that not every project is a good fit. You may not have an interest in taking the actions necessary to get the results expected – meaning that you may not put forth your best effort.

Another topic or phrase that comes to mind when I hear “turn ambition into action” I think of “walking the talk”. You can talk about something repeatedly but until you take action nothing will come out of it.

Sometimes people see ambition in a negative light thinking that a person with do whatever it takes and that they do not care what happens to others in the process. They have not ethics or moral compass. Ambition has more heart and soul than people give it credit. A truly successful person (in all areas of their lives) knows that it is the relationships that are built along the way that leads to their success. No one is successful alone. They care about people and often their “why” extends beyond attaining money. Money is a vehicle, a tool, to get to a means and can be used for the greater good. A person’s reputation and how they approach life will last more than what’s in a bank account.

Ambition offers hope for a better future. You need to dream big to achieve big! Ambitious people are clear on what they want to achieve and they work hard. You can often see their drive in the form of the effort they put in and the sparkle in their eyes as they get to work on their mission. There is an intensity – a focus like you may have never seen before. You need to persist in the face of adversity and navigate the roadblocks and barriers. Remember that each step you take and all effort you put in all compounds to get you the results you see.

Discover what drives you and take the action steps you need to get there. Do not get stuck on the “how” you will do it. Decide and start brainstorming what actions need to be taken – the how will show up! Ask questions and take action! To achieve big, you need to start with the vision and your ambition with drive the process.

“Ambition is enthusiasm with a purpose.”
― Frank Tyger