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Debra Kasowski

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Are You Ready to Celebrate Your Business and Life?

March 21, 2012 by Debra Kasowski 4 Comments

This is my milestone birthday month and I have to tell you it has been an incredible journey. For those who know me, I like to do things differently – I like to create experiences and I love to celebrate both big and small wins!

For my birthday, I planned a Hollywood Birthday Gala Fundraiser for the Enbridge Ride to Conquer Cancer. We had a red carpet, paparazzi and photo booth (BMP – Trevor Boller Photography) , Marilyn Munroe, and Oscar Cut-Outs. There was a fashion show by CapriceWest Consignment Store and Princess Florence Handbags & More display. Derks Formal Wear sponsored the men in my life with tuxedos! Incredible sponsorship and support! 

Everyone was a celebrity as they walked the red carpet.

I are extremely grateful for all the donations, support, and all of those who came to celebrate that  night – WE SOLD OUT! 

There was a brief moment in time I second guess whether or not I should even host the party. Maybe there was too little time!

When I started planning the event, I had people telling me the following:

  • Do you think people will come?
  • Do you think people will pay to come to your birthday?
  • Do you really think you can do it?

As I heard the chatter, my head began to spin. I had this idea in my head since I had a Hollywood 10th Birthday Party for my daughter a few years ago. We had so much fun; I thought I want a celebration just like that. Thankfully, I spoke to my web designer, Roger MacRae . In a short conversation, he reminded me of why I do things differently and how long it usually takes me to put together an event. In my mind, I could not understand why people would not want to come. Mindset plays a huge part of success – you need to believe!!! They did – not only to celebrate my birthday but to celebrate a cause in a positive atmosphere that created an unforgettable experience. So it got me thinking – brainstorming!

Lessons I had learned over the years that affect your business and even your life that relate to :

  1. Relationships are the cornerstone of your life. What happens when you do not water or prune a garden of weeds? It withers and becomes lifeless and dies- so too, do you relationships if you do not nurture them.  You must tend to them and watch them grow regularly. 

TIP #1: You must have a regular presence online and offline and provide value (articles, quotes, or special reports) to the people in your network. Ezine, e-newsletters, direct mail, Facebook, Twitter, and phone calls are a few ways in which you can provide value and be the PRESENT to others.

     2.  Celebrate and help others live to their highest potential. You probably have met people that have so much going for them that they are totally oblivious to some of the skills and talents they possess. They are usually the people who say, “Oh, it’s nothing – I was just playing around.” We often see in others more than what they see in themselves. Remember when you support others in their dreams, they will also champion yours.

TIP #2: Provide testimonials or recommendations for others to use on their website or LinkedIn. Not only are you helping another people “stretch” into who they are meant to be but you are also being noted as the one providing it. If you know, like, and trust their work – let others know. Commenting on blog posts, Facebook messages, Tweets also helps build a rapport and increases your visibility. Would you want that?

    3.  Surround yourself with people who build you up and not the ones who break you down. 

TIP #3: Choose to surround yourself with like-minded people who help you stretch and grow, support you, and encourage you to go after your dreams. You need to focus on what you truly want and learn to stay away from those bright shiny objects that take you off course.

  4. Share your dreams with others. 

TIP #4: Let people you trust know about what your latest projects are and some of your goals or dreams. People cannot support you if they do not know what you need. People will be excited to support your dreams. Watch you dream explode into something bigger than you ever thought.

5. Try new things! Plan an event, host a blog talk radio show, start a membership and create a community, or create a vlog (Video Blog)!

TIP #5: Video is one of the most powerful tools in sharing your message with the world. Helps with your Google search rankings too. I was excited to watch video birthday messages on my Facebook Timeline. They mademy day even more memorable because people did some thing different – they stood out from the crowd! It  was inexpensive, timely, and had impact! By the way, I love reading every message. Make sure you wish your Facebook friends a Happy Birthday on their big day!

Stay focussed on what you want and be true to yourself. You already possess what you need to succeed! 

My motto is “Do not let your greatest regret be that you never took action.” Seize the day! You only have one life to love!

Filed Under: Blog Tagged With: and trust, believe in yourself, Facebook, Hollywood Birthday, how to build credibility, know, like, like- minded people, Roger MacRae, share your dreams, Twitter, Vlogs

Tara Marie Segundo

March 19, 2012 by Debra Kasowski Leave a Comment

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Tara Marie Segundo, M.A. has an extensive background as a Personal Trainer and Fitness Consultant, teaching throughout the U.S. and internationally for more than twenty years. Tara earned her Master’s Degree in Applied Physiology from Columbia University and holds certifications from both the National Academy of Sports Medicine and the American Council on Exercise.

Her credentials and experience have made her a sought-after trainer and authority by several prestigious health clubs (including Club La Racquette, the New York Sports Club, and the New York Health and Racquet Club) and major corporations (including Prudential Securities, Saatchi and Saatchi Advertising, and Met Life).

Tara has done a wide variety of work in the voice-over industry, including live radio and numerous industrials. She even lent her voice to a character on MTV’s animated series, “Daria!”

For several years she worked as a TV Traffic Reporter at Metro Networks, and she is currently the voice of Panasonic’s voice-prompt system sold to businesses worldwide.

Tara’s most recent work in radio includes the launch of her own show, TARA MARIE LIVE! The program focuses on all aspects of happy and healthy living, generating the results you want, and creating a phenomenal life. She also co-hosts InVite Radio, a program about nutrition, health and wellness, airing on airing on AM 1600 WWRL in New York City.

Her common-sense approach to wellness combined with her journey as a Pro Figure Competitor have given her the tools to relate to all people on their own path to personal excellence.

Filed Under: Expert Interviews

Michele Scism

March 19, 2012 by Debra Kasowski Leave a Comment

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Michele Scism is a leading authority on social media and online marketing and the Founder of both DecisiveMinds.com and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. The key to any successful business is visibility and client attraction and Michele’s systems, strategies and business tips are focused on just that. Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes. Whether you want freedom and flexibility, more time to be with your family, more money, or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you reach the results of your dreams.

Known for her direct approach, desire to see business owners succeed, ability to get directly to the problem and her smile, Michele is all over the internet using social media, audio, video and blogging to get her word out and help entrepreneurs.

For free online marketing and social media tips and how-to articles you can find Michele online at www.DecisiveMinds.com.

Filed Under: Expert Interviews

What Can You Do with Some of Your Content and Increase Your Visibility?

March 18, 2012 by Debra Kasowski Leave a Comment

There is so much you can do with the content from your programs and services, however, it can be overwhelming and it can be hard to decide where to start. Once you discover some of the secrets out there, sky’s the limit! Are they secrets or something you have been waiting to discover?

I had the opportunity to interview ” The Results Lady” Michelle Scism of Decisive Minds for The Millionaire Woman Club. I found this great video of her sharing her expertise. She has incredible ideas about blogging and how you can use your content and share it with others in so many ways.

 

 Go ahead and find out for yourself! What do you do to increase your visibility online?

Be Rich from the Inside Out!

Filed Under: Blog Tagged With: content, Decisive Minds, Michele Scism, profit, Results Lady, Visibility

Do You Know WHY you do WHAT you do?

March 7, 2012 by Debra Kasowski Leave a Comment

A facebook friend had highly recommended the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. This book really got me thinking about the people and the companies I do business with. Simon Sinek points out that many businesses can tell you WHAT they do and HOW they do it but few tell you WHY they do what they do. He shares real life examples of businesses who know their WHY and weave it throughout their business philosophy and those who forgot their WHY. Your WHY is reason you are in business and your mission – ultimately, why you get out of bed everyday.

Why do you proclaim to be different? What is your philosphy?

Sustainability is key for any entrepreneur. Those who succeed live by their WHY. What they do and how they do things is because they start with WHY instead of the other way around. Think about why you use a PC versus a MAC or visa versa, you drive a Ford versus a Chevy, or use Colgate versus Crest. Is it because of their marketing, innovation, style, or philosphy? Each business owner is a leader in sharing WHY they do what they do. According to Sinek, you attract customers or followers who believe in what you believe, your WHY. You must be clear on what your WHY is.

Here are 3 of my tips in helping you find your WHY:

  1. Discover Your Purpose:  What is your purpose in starting a business or doing what you currently do? What do you get excited about?
  2. Desired Feedback: What so you want others to say about you? What results do you want people to have?
  3. Destined for Success: How are you helping others? What are solutions do you bring to the marketplace or in life? How many people need your product and service? Why do they?

Now if you add you WHY to your marketing and message you are sure to attract those customers and followers who align with your mission. Take action and live rich from the inside out! I highly recommend – Start with Why: How Great Leaders Inspire Everyone to Take Action

I would love to learn your WHY!

Filed Under: Blog Tagged With: business book, discover your passion, great business book, leadership book, simon sinek, start with why

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