Debra Kasowski

3 Reasons You Are Not Getting Traffic to Your Website

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You are putting out all of this great content but are not see a return for your investment of time and probably thinking to yourself,  “Is anyone out there?” “Is anyone listening to me?” or “Am I helping anyone?”

Well you are not alone!

Consistent action is the name of the game but if you do not have a plan or strategy in place you could be spinning your wheels for a while.

You may have heard terms like SEO and wondered what am I suppose to do with that. I know there are 3 reasons you are not getting the traction that you want.

Courtesy of digidreamgrafix/freedigitalphotos.net
Courtesy of digidreamgrafix/freedigitalphotos.net

1. Search Engine Optimization (SEO) is a term used to optimized your website or blog post so search engines can find it. You want to be using keywords that people would be using to find information about your topic or speciality. When writing articles or blog posts, you want to be sure to use your keywords in your title, first couple lines, and last couple lines of your postings.

2. Leverage Social Media – You need to share your content. A general rule of thumb I have seen used is 80 percent information and 20 percent promotion of product, services, or offerings. Share your best stuff because you know there is more where that came from! You can use URL shorteners like www.bit.ly.com or www.tinyurl.com to save on the number of characters in a post.

3.  Call to Action – Your biography should position you as the expert but you need to give people a reason to connect with you. Instead of them reading it and saying “Oh that’s nice.” You need to provide value and substance – provide an offer or a giveaway to drive traffic to your website. People need more. This can be in the form of a free e-book, special report, video class, or checklist. Tell people what you want them to do next.

Give value and drive traffic to your website. You have a talent and an expertise that people need – leverage what is out there!

Share what you use to drive traffic to your website and better yet – share this post with others in your community. Let’s get the conversation started.

 

 

5 Secrets to Building Your List in the Next 30 Days

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Courtesy of photostock/freedigitalphotos.net
Courtesy of photostock/freedigitalphotos.net

Building a online community of followers was quite foreign to me when I first started my business. As I did some research, I became very excited.

Why?

Not only does having a website – give you a global presence, you can now build relationships all over the world. Talk about leverage and opportunities to make an impact world wide.

At the same time I became overwhelmed and did not know where to start. Perhaps you can relate to this.

Thankfully, I did not pull out any hair but began to focus on learning about one area every 30 days and giving it my focus. There are so many platforms to build upon. You need to choose the platforms that best suit you.

I am going to share the ones that I have used that have created the greatest traction for in my business.

1. Intentional Network Online by Building Relationships – Businesses grow when the focus is on the PEOPLE. People first! You can build relationships on Facebook and Twitter by not just accepting or requesting friend requests. Join in the conversation – respond to posts and ask questions. Discover how you can relate to the people you are chatting with. The relationships you build can lead to future collaboration.

 

2.  Cross Promote – Ask someone you know who has a list that they may share your product or service with and offer to do the same for them. If you have an affiliate program, the person you are cross promoting with could even make a commission. Most commissions run anywhere from 30 to 70 percent. Extra money in your pocket is always nice and even better while you sleep. Cha- Ching!

 

3. Guest Blogging – This is one of my favorite ways to build an online community. Guest Blogging is very powerful when you tailor your message to your host’s audience. You want to HELP and provide VALUE not sell. Ensure you include your bio after your blog post and it has a call to action that directs traffic to your website. Guest blogging is also a great way to ensure you have content on your website during busy times or while you are on vacation – consider hosting a quest blogger.

 

4. Article Marketing – Writing is a powerful way to get the word out about your business and having more people learn about you. Article directories like www.ezinearticles.com and www.selfgrowth.com are awesome places to build your visibility and boost your credibility in the marketplace. You want to write articles that will inspire, educate, empower/motivate, or entertain. If you do this, you will have customers coming back for more.

 

5. Teleseminars– Although you may think you may be technologically challenged, teleseminars are a excellent way to build the know, like and trust factor in building relationships. They are a lot easier to use than people think – just pick up the phone dial the code and begin! You can host a question and answer period or share information as if you were teaching a class all by teleconference lines like www.freeconferencepro.com or www.instantteleseminar.com Start promoting your teleseminar 4-6 weeks in advance and build the excitement!

Building your business profile does not have to break the bank. You need to create a plan or strategy to make this happen. It all comes down to who is taking action – I hope that person is you!

 

PODCAST: What Every Business Mom Needs to Know to Survive

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Courtesy of imagerymajestic/freedigitalphotos.net
Courtesy of imagerymajestic/freedigitalphotos.net

Debra Kasowski is a thought leader, transformational speaker, and well respected business strategist and coach who just released her latest book The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love.

In this podcast, Debra shares the principles and practices, lessons and tools to growing a sustainable business that integrates relationships, family, and your authentic self.

What Every Business Mom Needs to Know to Survive

  • Why do you think so many moms suffer from “mommy guilt” when trying to do something for themselves?
  • What are the 3 biggest obstacles getting in the way of a woman’s success?
  • What is the key to ensuring that you are on the right track when growing your business?
  • Why is intentional networking the business savvy secret to success?
  • How can entrepreneurial moms become more productive and make more money?

Listen to the Podcast Here

 

Are You Using Twitter Effectively for Your Business?

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TwitterLogo

Would you like to get more followers, find your ideal customers, and reach more people with your message? Are you getting overwhelmed by the Twitter Buzz?  Who would have thought that 140 characters could have such punch? Twitter is more than people posting what they are up to or what they eating. Twitter is a very effective business tool if used correctly.

 

Twitter can do the following for you if used with intention:

  1. Build and nurture a community or tribe of followers – In order to build your community, you need to interact with the people who comment or retweet your content. Reply to comments or ask questions about posts that resonate with you. Thank people for following you. Suggest followers to others #FF (Follow Friday). You are also building your credibility and visibility online.

2. Drive traffic to your website – Share great content from your website or blog. Provide a brief bio that grabs people’s attention and refers them to your website to learn more about you. Tweet about your free offerings that give people value.

3. Help you do research – #hashtags are like file folders where you can search by a hashtags and find who else is tweeting about your topic. For example, if you wanted #speaker to find out who is looking for speakers, you would search #speaker.  Consider asking your followers a question about what you are researching. You are bound to have an answer from someone. You have a wealth of knowledge right at your fingertips.

4. Promote your products or services – If you wanted to share that you are a speaker, you could share some information and #speaker so you tweet would be put in the virtual folder.

5. Find your ideal customers. If you want to build the know, like, and trust factor so people will feel comfortable doing business with you, share a little bit about who you are. Be a REAL person instead of some text. Offer live tweets while you watch TV or tweet about trending topics. Tweet about the books you are reading or share a quote from one.

Twitter in business is not just self-promotion. If you are constantly tweeting about buy this or buy that, you can expect people to unfollow you. People do not want to be sold to. Twitter is a social platform so be social. Your tweets should provide value by inspiring, educating, or entertaining. By the way, thought provoking questions are also valuable in getting mentions and interactions. Engagement is key in social media. Create some Twitter Buzz by sharing this post!