Debra Kasowski

How to Use Facebook Live Video to Stand Out in a Crowded Marketplace

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Most people do not realize the value and how powerful Facebook Live video is. Live streaming allows you to take people on a journey through visual storytelling. You have heard the saying a picture is worth a thousand words; a video is worth a million. More and more people are watching videos online to be inspired, motivated, educated, and entertained. If your audience is on Facebook and you are not using Facebook Live Video, you could be missing a prime opportunity to showcase or business or organization.

There are several advantages to using Facebook Live Video:

  • No editing is required.
  • No need to make it fancy with graphics and words moving across the screen.
  • You are in real-time.
  • Live Customer service opportunity.
  • Does not require a ton of technical knowledge – press Go Live and you are on your way!
  • You do not need to download a specific app to use it.
  • It allows you to engage with others and lets you see how many people join the Facebook Live video and what point of the video they have made a comment.
  • You can respond to greet people and respond to comments as they come up on the video stream.
  • You can share the link, embed the video, or use it on other social media platforms.

Some people may find the inability to edit their video uncomfortable but viewers are looking for a true connection. They are looking for transparency, authenticity, and a story they can relate to. Viewers enjoy interacting, hearing their name mentioned, and feeling a part of the conversation.

Writing articles and blogging are great ways to get your voice heard online and boost your credibility. Add some powerful images and you grab your reader’s attention. Add a video and they get drawn into the conversation. Videos bring ideas into motion.

The use of Facebook Live Video will only continue to grow in numbers and you do not want to lose the opportunity to showcase your work and the solutions you offer. Wondering how to use it? A couple tips before you get started: choose a location with good lighting and free from a lot of background noise and ensure you have a strong Wi-Fi connection. Hold your camera at eye level so we can see your face. If you give your viewers a heads-up as to when you will be shooting your Facebook Live Videos, you will give more people an opportunity to plan to join the conversation.

When you leverage your Facebook Live Videos, you will be able to:

  • Share tips and strategies to brainstorm, problem solve, or streamline systems, processes, or approaches to new or challenging situations.
  • Take your viewers on a behind the scenes look at an event, conference, business, or organization.
  • Turn your article topics into a conversation and do a live Question and Answer period online.
  • Share your opinion and or experience.
  • Showcase events and conference live so people feel like they are part of the action.
  • Demonstrate or share your products and services.
  • Use Facebook Live Video to gain media coverage.
  • Interview people live and in the moment so people can get to know people in real-time.
  • Share facts and figures.
  • Capture a testimonial on the spot.
  • Embed your video on other platforms or even on your website.
  • Run a live online course.
  • Promote your upcoming event.

The list could go on and on. Pick one or two ways you would like to leverage social media so you can stand out in the marketplace. Once you master those, try a couple more ways. Measure the amount of interaction and voila! You will see how many more people will get involved in the conversation. Discover which topics get the most traction and expand on those thoughts in future videos. Don’t be afraid to have a call to action in your videos; people often want to know what to do next or how to connect with you. Let the conversation continue.

What ways are you using Facebook Live Video? Please share a comment below.

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

3 Surefire Strategies You Should Consider When Giving Your Website a Facelift

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Thinking about freshening things up on your website? There is nothing worse than going to someone’s website and learning that they have not done anything since 2009. When there is no activity on your website, it looks like you’re not in business. The Internet, especially Google, is one of the number one places that people learn more about products and services and your competition. Don’t get me wrong, there is an abundant world out there but if people have to choose, they will choose someone who is current and up-to-date. Quit being the best kept secret – you are serving no one. What a tragedy for the person who is awaiting your content and can’t move forward with their business until they get it!

When considering giving your website a face lift, you want to consider the following questions:

  •  What experience do you want your customers and prospects to have what they had to your site ?
  •  Do you have an irresistible offer for your visitors?
  •  What do you want to your customers or prospects to  know, do, or purchase what they come to your site ?

As you gain a clearer perspective of what you want your end result to be, you will be able to create a website that is congruent with your brand as the best represents you.  You will also save yourself time and money by targeting your website and the voice of your content to the audience you wish to serve. Take some time to do some research about what you like on other sites that you have visited . Incorporate the things that you like I make you unique in the marketplace .

 The three surefire strategies you should consider  are:

  1.  Video  and Pictures.  People are attracted to interaction as visual information.  They are looking to be educated and  entertained  as well as engaged.   Video is one way in which you can build credibility and trust with your viewers. People comment more on Facebook when there is a visual image versus just text.  You should have a welcome video on your homepage explaining why people should be spending some time on your site and give them a call to action which can be adopted e-zine at the free special report, tele-class, or webinar.   This is the information age after all and people want valuable content and if you deliver they will come in droves.
  2. Opt-In.  The opt in box is your call to action . This is the location of which they can share their name and e-mail and grab an incentive or irresistible offer to continue the relationship with you. Remember to sign up for the Success Secrets newsletter so you can claim your free gift located of the right hand of the page.This will give you an example of something that you too can create for your site. It is all about creating value and offering a solution.
  3.  Social  Media  Share Ability. Your visitors need a way to share your great content. Make it easy for people to share your content with others  by having links to Facebook, Twitter, Google plus, and even LinkedIn. Create a blogging platform where you can share posts of 250-400 words offering great tips or tools that others can use.

Not only will be strategies help drive traffic to your website but they will help you get known, remembered and seen as an authority in your area of expertise.  One bonus tip:  Keep your head shots current and update your photos at least every 2 to 5 years and more often if you change your look or no longer look like your picture. Be Real!

 Share this blog with others who might need a face lift !

 

 

 

 

 

 

5 Ways to Get Known in the World Today

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Many people ask me, ” How can I get more people to hear about my business.?” I am on a mission to help others to chase after their passions and live their lives rich from the inside out. Let me tell you 5 ways, there are many more but I am going to tell you 5 ways that work for me:

Blogging – Fantastic venue for getting people to get to know you as a person. Not only is a blog about  business tips or techniques. It is more like a personal diary. You are giving lessons or insights about your life and how it can relate to your product or service.

Writing articles You are building credibility. You getting people to read them, go to your website. Driving to your website.

Video People get to know, like, and trust you. They feel like the know you when they meet you in person. I have been to events where people come up to me and say, ” Debra I am glad to meet you. I feel like I have known you for a long long time.” It is fantastic. That’s honorable – very pleasurable to hear that.

Ezine or electronic newsletter It can be weekly, bi-weekly, or monthly. Giving those tips, techniques, suggestions for books, or different things upcoming events. It is not necessarily the place to sell. The ezine is more about building your relationships.Your business is based on those relationships around you.  The more you are able to connect with people the better you will be.

Live events. There is nothing like meeting that person in person and connecting with them on a heart to heart basis.

5 tips to help explode your business!