Many start ups entrepreneurs are unprepared for the trials and tribulations of being an entrepreneur. They try different approaches and different tactics that do not always side in their favor. They may have tried a brilliant idea or approach with all their energy and enthusiasm to only quit after the 2nd or 3rd attempt. They get discouraged and quit because people are not coming in droves to buy their products and services. Does this sound like someone you know?
Successful marketing is developed over time and consistent in its messaging efforts. The more and more people start seeing or hearing about you, the more clients you will have come your way. Your efforts will pay off and often come from places or people you may not expect.
It is easy to get caught in the idea of selling products and services and making money. What all businesses need is a solution for the need of the people.
People are the reason why people are in business. You need to build and nurture relationships over time. People need to get to know, like and trust you before they do business with you. I realize for some people, business is transactional but for the majority it is relational.
Business is about an experience that was created. Based on that experience, word of mouth marketing still remains the most powerful form of marketing out there. I would also say social media marketing is a form of word of mouth marketing.
There are 10 keystone questions you must answer when developing your marketing plan:
What is my Unique Selling Proposition (USP)?
What sets you apart from others doing the same thing you are?
Who is doing the same thing I am and how are they promoting their business?
Who is your target market?
What are their habits?
Where do they spend the most time?
What are their pain points (e.g. lack of time, money, childcare)?
How can you be the solution?
How much are you willing to spend – what is the budget?
What are the 3 marketing activities you can do that would make the greatest impact?
Take some time pondering and reviewing these questions. You want to get involved in marketing activities that you enjoy and feel good about because it will show up in the work that you do. Do not get discouraged; the universe or God rewards your efforts.
Remember successful marketing comes from consistent persistent action with a plan of action. It is important to sit down, review your day the night before, and review again in the morning.
A marketing plan can be overwhelming as you may have trouble thinking so far in advance. Make a plan for the next 90 days. It is doable and lots can change even in a month. What are 5 marketing strategies that you are going to do over the next 30 days? Keep in mind that simple consistent action reaps the greatest rewards. After 30 days, you can reflect and evaluate what worked and did not work. Decide what you have done well, what needs to stop, and what you need to start doing.
Rinse and repeat the process for the another 30 days. Watch what happens – people will start to inquire about your business and services. Don’t forget to start tracking what you are doing. How are people finding out about your business or services? Networking events. Track it. Cold calls to offices or people. Track it. Expenses. Track it. Each effort must be tracked. What gets tracked gets measure, what gets measured gets more clients, more money, and better opportunities. Are you all in?
What are 5 strategies you use to reach your audience with your message?
