Debra Kasowski

5 Smart Strategies to Build Relationships and Win Clients for Life

by Leave a Comment

Success in life and business comes from the relationships that you build. I often hear people saying that they don’t have enough time to connect further too busy. Building relationships take some forethought and some planning. Before you know it time will have passed and you being be wondering where your clients and friends are.
As you develop relationships you will learn that life and business are not separate entities. Business relationships are like friendships. They need your time and attention to learn about other people and what interests them. People need to learn and trust the people they do business with you.
There are several smart strategies that you could be doing to build relationships and win clients for life. Build relationships with people in a way that they become your champion.
Be a Giver. Take time to introduce 2 people to someone in your network who you feel need to connect. You will start helping people build their own networks and opportunities. Take time to network in new places and get to know new people. You build a richer supply of connections to share and give. You’ll become known as a connector and they will want to connect you with others as well.
Create valuable content. Let your voice come through articles, blog posts, and social media posts. Create content that is worth is worth sharing and people find value. Value can come in the form of education, inspiration, and entertainment. Answer questions and offer solutions to people’s pain points.
Keep in touch regularly with your clients and prospects. Let people know that you’re thinking of them with a handwritten birthday card, an article of interest, or a trend that you noticed in their industry. Invite them to social functions, workshops, business mixers, and lunches. Get to know people for who they are and not just what they can do for you.

“Something that solves their problems would be best, even if you don’t own the content.”
from ‘The Secret Collaborative Economy: More Clients, More Exposure, More Profit, FASTER!”
― Marsha Wright, TV Business Expert & Entrepreneur

Exceed client expectations. Do not overpromise on what you’re willing to deliver. Remember the delivery of service alone does not create the wow factor. Keep in mind it’s not a bad thing to meet their expectations. If you want people to start talking about you in a positive way, you need to be able to exceed their expectations.
Be a curious listener. One of my favorite things to do at networking events is to ask questions and watch people. Curious listeners are people who take a genuine interest in others by focusing on asking questions to learn more about who they are, what motivates them, and what they do for fun. These listeners make others around them feel like they are the most important person in the world. It is not based on flattering or as some people would say “sucking up”. It is about taking a genuine interest in another person and appreciating what they have to offer.

The single greatest “people skill” is a highly developed & authentic interest in the *other* person. – Bob Burg

Remember networking doesn’t have to be all about business. You might be surprised that where some networking takes place. It could be in the bathroom, at the gym, your child’s soccer game, the grocery line, a cocktail party, or even on the golf course. Where ever there is a gathering of people, there’s an opportunity to network and build relationships. You need to get from behind your computer and be visible in the community so people can get to know you and see you. You never know where one connection with lead.
Start connecting! Continue to build and nurture your relationships over time and watch what happens! Win the hearts of your clients for life!
Who will you connect today? What content are you going to produce and share? Who will you send a card or invite to? Who will you WOW today?
DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Strategies to Connect Your Fortune with Your Follow Up

by Leave a Comment

Follow up is a crucial piece in the sales cycle that not everyone is comfortable with. When you come from a place of service with your follow up, you stand out from the crowd and increase your credibility. You can follow-up in many ways – email, a handwritten note, a card with SendOutCards.com, face to face meetings, and many other creative avenues.

Post your favourite ways to follow up with our community.

Full Swing: Connections, Conversations, and Follow Through!

by 2 Comments

Sports offer great analogies for business strategies. Every summer I fit in a game of golf or two. I love being in the sunshine and on the green grass. Sometimes I am searching for my ball ball in the trees but nonetheless I have learned in order to have a great shot or hit the sweet spot and get your ball to where you want it to go you must have good follow through on your swing. You cannot just put in half your efforts and expect to get the results you want. The same in business.

To get the results you want – you need to ensure that you:

Get to know new people at networking events and discover new ways you can help them get what they want.

Follow-Up with Them within 24-48 hours of meeting them with a phone call or email.

Follow Through – the conversation does not end there! Can you introduce them to others in your network or support them with a new article or magazine you read.

Follow through is the execution of the plan. Get to know people for who they are. They may never do business with you and that’s okay but they may know others who need your products and services. Be consistent and build relationships. Discover your sweet spot the view is beautiful at the top!

How to Take Your Networking to the Next Level

by Leave a Comment

You may have heard hundreds of elevator pitches and you may have a shoebox full of business cards but what good are they when you do not want or need their business. If you want to take your networking to the next level you need to start thinking differently.

Here are 3 tips to help you take your networking to the next level:

  1. Be Intentional – Develop a plan before you attend your networking event. Plan to meet at least 2-3 people you would like to connect and follow up with. Reacquaint yourself with a couple of people you have met in the past. Networking is about connecting, caring, and conversing.
  2. Make It About Them – Mix and mingle introducing yourself to others.Learn as much as you can in your limited time together. Find out what is important to them, what are some of their hobbies, do they have a family or a pet, and what they do for a living. Get to know them as a person first. Business cards come secondary.
  3. Follow-Up – Follow up with the people you intended to meet or who you spoke to about planning to get together within 24-48 hours of meeting. By doing this, people are more likely to remember meeting you. Try connecting with people every 30, 60, and 90 days if possible. You may send an email, an article of interest, or make a phone call letting them know what you are up to. You may not need their business and they  may not need yours but you both have contact who might need your businesses. Think about some of the other people in your network, who do they need to know. Be a connector!

When you are intentional and focus on others, follow up is easy. The awkwardness does not feel cold; it is like picking up the phone and talking to an old friend. I recently reconnected with a person I met at a networking event several years ago while on my family vacation. It was great getting to hear about what she was up to and watching the passion she had about her business. We could have talked for hours; I love it!

Who can you follow up with today? What are others doing to make a difference in the world? You may even connect with people on Facebook or Twitter getting to know the people who you are following and who may be following you.