Debra Kasowski

EPISODE 131 – Putting Hearts in Seats with Levi Sanford

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Meet Our Guest:

Levi Sanford is widely regarded as a global leader in direct response advertising, lead generation, and online conversion strategy. He transforms online advertising campaigns for the world’s most influential entrepreneurs and brands in over 47 industries across 5 continents, spending over $30 million and receiving over 53 billion ad impressions in the past 5 years alone.

Levi believes that we can truly solve the world’s problems through effective campaigning. Levi’s mission is to help people who may be on their last dollar or last day of hope find a way to improve their businesses and improve their lives so they can fulfill their purpose and destiny in life. Levi enjoys using his passion for creativity in everything he does and loves spending time with his wife Emily and their beautiful pet capybara!

EPISODE 129 – Give More and Receive More with Teresa Spinelli

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Meet Our Guest:

Teresa Spinelli wasn’t destined to lead her family’s grocery business. But life takes
many turns and the leader is what she became.

Born in Edmonton in 1961 Teresa grew up at the Italian Centre Shop, taking her first
steps in the pasta isle. By age 13 she was working in the store regularly as a cashier,
never dreaming she would one day ascend to the Presidency of the company. In 1983
after successfully graduating from the University of Alberta with a psychology degree
her plan was to pursue social work, though admittedly realized social work wasn’t for
her after completing a work term. “I realized I’d be a horrible social worker because I
wanted to take everybody home with me.”

Family misfortune changed the course of Teresa’s life with the loss of her brother,
followed by the passing of her father, Frank Spinelli three years later. “We were a
traditional Italian family, and I had a brother, so automatically, because he was the boy,
he was going to take the business.” In 2000 Teresa stepped in as the president of the
company temporarily; the company having 30 employees and a net worth of 9 million.
Teresa believed the Italian Centre had the potential to be bigger and better.
With her vision of changing the business from a local grocery store to a major importer
and distributor, within a year, she grew the business to 12 million in sales. Today, the
Company has grown 8 times with 4 stores (located in Edmonton and Calgary), 509
employees and sales of 64 million.

Married to Mike Newberry in 1999, and blessed with son Massimo in 2007 Teresa’s
business philosophy comes from her dad, “The more you give, the more you get.” Her
passion is revitalizing the McCauley community around Little Italy in Edmonton’s
downtown and volunteering with such organizations as the Italian Chamber of
Commerce; Mayor’s Task Force on Sustainable Communities, and Edmonton City
Manager’s Advisory Committee. For Teresa, it’s all about people and showing them you
love them with a hearty, bountiful meal.

“For me, it’s not about selling salami. For me, it’s about people. The reason I get up in
the morning is because I want to grow people.” – Teresa Spinelli

Among her notable awards for 10-years running, Teresa has been one of Canada’s Top
100 Women Entrepreneurs as ranked by Profit Magazine; the People’s Choice
Businesswoman of the Year; and has received the Queen’s Diamond Jubilee Medal in
recognition of contributions to Canada.

EPISODE 120 – Creative Ways to Attract the Right Customers

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“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.”

Gary Vaynerchuk

An entrepreneur does not make money without attracting the right customers to pay for it. There is more to attracting the right customer than focusing on your profit. Profit is a measure of the value you provide for others. When you are first starting out you may think you need to work with anyone who is willing to pay you. Wrong! This decision can cost you time and energy – the money will not be worth it. You may even be chasing them to pay you. Do you want that hassle? Why not attract the right customers for your business?

Know WHO your customer is. One of the most important position tools in business is to know WHO you customer or avatar is. Do you work with men or women or both? Do you have a specific age range of your ideal customer is? Are they married or single? With Children? Pets? What job, career, or business do they have? What are their needs? The more you know about your customer (avatar) the more you will know about providing the best solution. Learn where they shop, dine, or network. What are their likes or dislikes? What charities or causes are they passion about? Find out what their needs are right now. Listen carefully to what drives them and even annoys them. Discover a way to help! You can have more than one customer type or avatar.

Position Yourself as the Answer – Showcase your expertise by writing articles, commenting on blogs, becoming a guest blogger, and speaking at local events or conferences. Let people experience you through video, written word, or podcasting to get to know, like, and trust you. Most people do not buy the first time they meet you.

Get Out There – Back Away from the Computer! You have heard the saying, “Like attracts like.” Be the example! Go and live life! Go to the gym, get on the golf course, or volunteer and the road race or art gallery event. Do you! Do the things you are passionate about. Be curious about people, ask questions, and learn about them. People will be attracted to the energy, enthusiasm, and the passion you have in life. They will say to themselves, “I would like some of that.” No different than magazine ads or TV commercial. They sell the feeling – “What will you feel like if your have this product or service?”

Open the Conversation. Follow up with the people you meet to continue the conversation to build rapport and trust. They are not the only ones determining whether they like, know, and trust you but you should be doing this as well. It was Theodore Roosevelt who said, “People don’t care how much you know until they know how much you care”. What is frustrating or irritating them right now? What are their needs or pain points? What can you offer as a solution? What ways do you let prospects know what you offer? As you start learning more and deepening the conversations, you can do many unique things to attract the right customers who will resonate what you are offering.

Depending on the type of industry you are in, consider the following creative ways to attract the right customers:

Support a local artist or someone on Etsy to design a special thank you or follow up card for your business.

Do a Facebook Live Video and draw for a free book for all those who, like, comment, or share your video.

Sponsor a sports team or an award.

Offer a scholarship.

Put your customers in your marketing with testimonials, videos, or pictures of them with or using the product.

Give away your BEST stuff! Share your articles, interviews, or videos.

Send articles that are relevant to a conversation you had with someone you met.

Offer to demo your product or service.

Collaborate with complementary services. You are partnering up or cross promoting with individuals who are not your competition but complement the work that you do. For example, a blind installation company may consider connecting with a window installation company or a window cleaning company or someone in interior design.  

Use creative software applications to create stunning attention grabbing social media posts like Canva or PicMonkey.

Send out a Warm Letter letting people know what you are up to.

Ask for referrals or offer a free gift or bonus for every qualified lead that does business with you.

Offer a free e-book or write a blog post specific to common themes your avatar faces.

Get creative and create curiosity about around your offer. Pique their interest. People will want to learn and do business with you.

What ways do attract the right customers for your business?

We would love to have you subscribe to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. Book your complimentary Discovery Session by going to the Coach with Debra page on my website and send me your interest and we will set up a time and date to learn about how coaching can benefit you. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Episode 90 – Turn Someday into Today with Lisa Larter

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Meet Our Guest:

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker.  She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems.  She’s helped increase the visibility and profits of a wide range of clients — including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.”

Episode 85 – Creating Your Vision

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“Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.” Roy T Bennett