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EPISODE 129 – Give More and Receive More with Teresa Spinelli

September 8, 2017 by Debra Kasowski 2 Comments

https://media.blubrry.com/themillionairewomanshow/content.blubrry.com/themillionairewomanshow/EPISODE_129-Give_More_and_Receive_More_with_Teresa_Spinelli.mp3

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[embedyt] https://www.youtube.com/watch?v=Uv4orw2MVeA[/embedyt]

Meet Our Guest:

Teresa Spinelli wasn’t destined to lead her family’s grocery business. But life takes
many turns and the leader is what she became.

Born in Edmonton in 1961 Teresa grew up at the Italian Centre Shop, taking her first
steps in the pasta isle. By age 13 she was working in the store regularly as a cashier,
never dreaming she would one day ascend to the Presidency of the company. In 1983
after successfully graduating from the University of Alberta with a psychology degree
her plan was to pursue social work, though admittedly realized social work wasn’t for
her after completing a work term. “I realized I’d be a horrible social worker because I
wanted to take everybody home with me.”

Family misfortune changed the course of Teresa’s life with the loss of her brother,
followed by the passing of her father, Frank Spinelli three years later. “We were a
traditional Italian family, and I had a brother, so automatically, because he was the boy,
he was going to take the business.” In 2000 Teresa stepped in as the president of the
company temporarily; the company having 30 employees and a net worth of 9 million.
Teresa believed the Italian Centre had the potential to be bigger and better.
With her vision of changing the business from a local grocery store to a major importer
and distributor, within a year, she grew the business to 12 million in sales. Today, the
Company has grown 8 times with 4 stores (located in Edmonton and Calgary), 509
employees and sales of 64 million.

Married to Mike Newberry in 1999, and blessed with son Massimo in 2007 Teresa’s
business philosophy comes from her dad, “The more you give, the more you get.” Her
passion is revitalizing the McCauley community around Little Italy in Edmonton’s
downtown and volunteering with such organizations as the Italian Chamber of
Commerce; Mayor’s Task Force on Sustainable Communities, and Edmonton City
Manager’s Advisory Committee. For Teresa, it’s all about people and showing them you
love them with a hearty, bountiful meal.

“For me, it’s not about selling salami. For me, it’s about people. The reason I get up in
the morning is because I want to grow people.” – Teresa Spinelli

Among her notable awards for 10-years running, Teresa has been one of Canada’s Top
100 Women Entrepreneurs as ranked by Profit Magazine; the People’s Choice
Businesswoman of the Year; and has received the Queen’s Diamond Jubilee Medal in
recognition of contributions to Canada.

Filed Under: Podcasts Tagged With: business, business woman, entrepreneur, give more, profit magazine, receive more, success, Teresa Spinelli, the italian centre shop

EPISODE 120 – Creative Ways to Attract the Right Customers

August 8, 2017 by Debra Kasowski Leave a Comment

https://media.blubrry.com/themillionairewomanshow/content.blubrry.com/themillionairewomanshow/EPISODE_120_Creative_Ways_to_Attract_the_Right_Customers.mp3

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[embedyt] https://www.youtube.com/watch?v=dqQcWnFSq5s[/embedyt]

“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.”

Gary Vaynerchuk

An entrepreneur does not make money without attracting the right customers to pay for it. There is more to attracting the right customer than focusing on your profit. Profit is a measure of the value you provide for others. When you are first starting out you may think you need to work with anyone who is willing to pay you. Wrong! This decision can cost you time and energy – the money will not be worth it. You may even be chasing them to pay you. Do you want that hassle? Why not attract the right customers for your business?

Know WHO your customer is. One of the most important position tools in business is to know WHO you customer or avatar is. Do you work with men or women or both? Do you have a specific age range of your ideal customer is? Are they married or single? With Children? Pets? What job, career, or business do they have? What are their needs? The more you know about your customer (avatar) the more you will know about providing the best solution. Learn where they shop, dine, or network. What are their likes or dislikes? What charities or causes are they passion about? Find out what their needs are right now. Listen carefully to what drives them and even annoys them. Discover a way to help! You can have more than one customer type or avatar.

Position Yourself as the Answer – Showcase your expertise by writing articles, commenting on blogs, becoming a guest blogger, and speaking at local events or conferences. Let people experience you through video, written word, or podcasting to get to know, like, and trust you. Most people do not buy the first time they meet you.

Get Out There – Back Away from the Computer! You have heard the saying, “Like attracts like.” Be the example! Go and live life! Go to the gym, get on the golf course, or volunteer and the road race or art gallery event. Do you! Do the things you are passionate about. Be curious about people, ask questions, and learn about them. People will be attracted to the energy, enthusiasm, and the passion you have in life. They will say to themselves, “I would like some of that.” No different than magazine ads or TV commercial. They sell the feeling – “What will you feel like if your have this product or service?”

Open the Conversation. Follow up with the people you meet to continue the conversation to build rapport and trust. They are not the only ones determining whether they like, know, and trust you but you should be doing this as well. It was Theodore Roosevelt who said, “People don’t care how much you know until they know how much you care”. What is frustrating or irritating them right now? What are their needs or pain points? What can you offer as a solution? What ways do you let prospects know what you offer? As you start learning more and deepening the conversations, you can do many unique things to attract the right customers who will resonate what you are offering.

Depending on the type of industry you are in, consider the following creative ways to attract the right customers:

Support a local artist or someone on Etsy to design a special thank you or follow up card for your business.

Do a Facebook Live Video and draw for a free book for all those who, like, comment, or share your video.

Sponsor a sports team or an award.

Offer a scholarship.

Put your customers in your marketing with testimonials, videos, or pictures of them with or using the product.

Give away your BEST stuff! Share your articles, interviews, or videos.

Send articles that are relevant to a conversation you had with someone you met.

Offer to demo your product or service.

Collaborate with complementary services. You are partnering up or cross promoting with individuals who are not your competition but complement the work that you do. For example, a blind installation company may consider connecting with a window installation company or a window cleaning company or someone in interior design.  

Use creative software applications to create stunning attention grabbing social media posts like Canva or PicMonkey.

Send out a Warm Letter letting people know what you are up to.

Ask for referrals or offer a free gift or bonus for every qualified lead that does business with you.

Offer a free e-book or write a blog post specific to common themes your avatar faces.

Get creative and create curiosity about around your offer. Pique their interest. People will want to learn and do business with you.

What ways do attract the right customers for your business?

We would love to have you subscribe to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. Book your complimentary Discovery Session by going to the Coach with Debra page on my website and send me your interest and we will set up a time and date to learn about how coaching can benefit you. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Filed Under: Podcasts Tagged With: attract the right customers, business, customer acquisition, generate more customers, get clients, target audience, who is your avatar, who is your customer

Episode 90 – Turn Someday into Today with Lisa Larter

April 25, 2017 by Debra Kasowski Leave a Comment

https://media.blubrry.com/themillionairewomanshow/content.blubrry.com/themillionairewomanshow/Episode_90_Turn_Someday_into_Today_with_Lisa_Larter.mp3

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Meet Our Guest:

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker.  She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems.  She’s helped increase the visibility and profits of a wide range of clients — including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.”

Filed Under: Podcasts Tagged With: business, business woman, entrepreneur, focus, marketing, mindset, money, pilot project, pilot to profit, profit, take action

Episode 85 – Creating Your Vision

April 6, 2017 by Debra Kasowski Leave a Comment

https://media.blubrry.com/themillionairewomanshow/content.blubrry.com/themillionairewomanshow/Episode_85_Creating_Your_Vision.mp3

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“Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.” Roy T Bennett

Filed Under: Podcasts Tagged With: business, Core values, creating a great vision, creating your vision, developing a vision, vision, vision statement, write a good vision statement

Episode 79 – Drive Business Results

March 16, 2017 by Debra Kasowski Leave a Comment

https://media.blubrry.com/themillionairewomanshow/content.blubrry.com/themillionairewomanshow/Episode_79_-_Drive_Business_Results.mp3

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“It is in doing things and not reading about them that results come about.”
―
Stephen Richards

When it comes to driving your businesses results, steer clear of promises of get-rich-quick schemes or offers to make you an overnight success. Warning, when you hear something that is too good to be true, it often is. You know those people you think about being an overnight success – they are not. You did not witness the sacrifices, the work that was put in, and the sweat and tears that went into getting to where they are today. They were the ones honing their craft while others were out partying it up. They finally reached a tipping point where all their efforts, hard work, and dedication stood out in the crowded marketplace. If you want to drive your business results, you need to look beyond the bottom line. Your bottom-line is important but should not be your sole focus.

Communicating Your Vision and Values The leader of the organization needs to be able to communicate the vision and values for the business in order to gain by in from the people. There is great debate whether businesses and organization should be well managed or well led. There may be a decent argument for a little bit of both. When people are focused on the process, sometimes they lose sight of the impact on the people and how it ripples to the rest of their lives. As a leader, I have a different perspective. I believe that if you gain the trust and buy-in, you gain engagement. Engagement of your people with drive your business results as your people can share ideas and an invested interest in reaching the end goal = making the vision a reality.

Sharing the Benefits Remember when sharing your vision that you need to share the benefits too – the benefits to your people as individuals, as a group, and the entire organization and the people served. People are always looking for “What’s in it for me?” and wondering “Is what I am doing meaningful and does it make a difference?” Let them know that they matter and how what their involvement does.

Appreciating and Recognizing Your People For some people the monetary incentive is attractive but what intrinsically drives people more is that you are catching them doing something good! Let the people who work for you know what a great job they do and focus on specifics so they can do more of it. You can recognize them for their attendance, follow through, how they handled a situation or project, or the presentation they were nervous about. When someone appreciates you and believes in you, you will go out of your way to ensure that you are giving your very best.

Streamline Processes or Discover New Ways to Become More Efficient “A Better Way” Of Doing Things You can drive your business results and performance by looking for ways to become more efficient. Reflect and keep track of wastes of time, money, and resources. You may be surprised with what you uncover. By paying attention to the smallest detail you can save time, money, and resources if you look for ways to be better and stronger.

Boost Your Revenue with New Products and Services in the Marketplace Many people are interested in the newest and latest and greatest products and services on the market. When was the last time you brought something new to the marketplace? No one said you needed to create something new entirely. Is there something that needs to be upgrading or updated that you could relaunch? Sales and marketing are an important strategy to getting your voice heard in the marketplace.

Manage Your Expenses and Invest Where You Need to You need to measure and evaluate where your money is going to make good decisions. You can’t just look at an area of business and think I need to cut costs here or cut costs there without evaluating the impact. You want to be responsive in business not reactive. Sometimes you need to invest your money to increase productivity which in turn can lead to increased profit.

Building and Supporting Community There is nothing better than building strength in numbers. By building and supporting your community through charity functions, cross promotion, and collaboration, you can drive business results to extraordinary results. People want to work with people who care about what they care about. When you participate in a fundraiser, charity function, or volunteer, you help your business or organization come alive into a breathing living entity of vision and values in action! Who do you like to do business with and why?

If you want to drive your business results, you want to be purposeful and strategic in getting the outcomes you want. Create an emotional connection to what you want to achieve and you will have many people wanting to help you make that goal a reality. People want to be a part of your success! Let them be a part of the action that makes it happen.

“The results of knowledge without application results in nothing at all. Do what you know better to do.”
― DeWayne Owens

What action will you take today?

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time: 8:46 min

Keywords: Communicate your vision effectively, vision, leadership, business, team, share your vision, what is in it for me, drive business results, drive your business results, boost your revenue, manage your expenses, appreciate your people, share the benefits, communicate your vision and values

Filed Under: Podcasts Tagged With: appreciate your people, boost your revenue, business, communicate your vision and values, Communicate your vision effectively, d, drive business results, drive your business results, leadership, manage your expenses, share the benefits, share your vision, team, vision, what is in it for me

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