Debra Kasowski

5 Foolproof Ideas for Driving Traffic to Your Website

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I know many women entrepreneurs who thought they would build a website and the traffic would come.

Guess what?

No one came, unless you count their mother.

Courtesy David Castillo Dominci/freedigitalphotos.com
Courtesy David Castillo Dominci/freedigitalphotos.com

If you do not let anyone know who you are or tell anyone what you are doing no one is going to find you!

You need to develop a plan or strategy so this awesome global tool makes you really global not taking up a page in the galaxy of internet pages.

In order to drive traffic to your website, you need to create compelling valuable content which inspires, educates, or entertains. You need to be able to solve a problem that your potential client has. You may even compare and contrast different approaches to a problem and how you and what you offer would be the solution your audience is longing for. Content can come in many forms such as ebooks, special reports, or teleclass series. Keep the content fresh and up to date.

You may have even attempted a few things but have not really seen a bang for your buck!

I hate to be the bearer of bad news – you cannot dabble on Facebook or Twitter and expect a huge following.

You need to be focused on your audience and consistent with your message.

Take a good look at what they want, what they need, and how you can deliver it to them.

Here is 5 Foolproof Ways to Get Going:

  1. Article Marketing. This technique is by far the most cost effective marketing tool you can use. Write or outsource your writing (if it is not your fancy). Ensure your article is content rich and you assign keywords and phrases in which your audience would search for content. Your author bio should have a call to action directing readers to your website. Article marketing sites like Self growth and Ezine Articles are great places to get started and position yourself as an expert.
  2. YouTube. Video marketing is one of the most powerful marketing tools on the internet today. Video increases your ranking in the search engines. Again, you should be creating video that inspires, entertains, or educates. Many people are watching more on YouTube than they are their own televisions. A call to action is essential at the end of your video and in your video description. What do you want the viewer to do after they watch your video? Repurpose your videos and put them on your website or blog. Traffic comes from a variety of places – help serve them better by being accessible.
  3. Irresistible Opt-In Offer. What are you willing to give someone in exchange for their name and email? How will you serve them? A free audio, video series, ebook, or special report may be just what you internet savvy entrepreneur is looking for. You want to provide value so they will come back for more.
  4. Social Media. Facebook, Twitter, Instagram are social networking tools that are not going away. Learn to use and leverage them in building relationships, sharing your products and services, educate, inspire, or entertain. I have made numerous connections and created opportunities by connecting with others on social media.
  5. Word of Mouth. No matter what is going on in the world, word of mouth is still the most powerful marketing tool and now opinions and information via this method can come in the form of video, audio, and social media posts. This is why customer service excellence plays such an important role.

There are many ways to drive traffic to your website, I would love to learn some of the methods you use. Comment below.

If you have not downloaded the Resolutionary Breakthroughs to Profit and Prosper, go to The Millionaire Woman page NOW.

 

5 Secrets to Building Your List in the Next 30 Days

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Courtesy of photostock/freedigitalphotos.net
Courtesy of photostock/freedigitalphotos.net

Building a online community of followers was quite foreign to me when I first started my business. As I did some research, I became very excited.

Why?

Not only does having a website – give you a global presence, you can now build relationships all over the world. Talk about leverage and opportunities to make an impact world wide.

At the same time I became overwhelmed and did not know where to start. Perhaps you can relate to this.

Thankfully, I did not pull out any hair but began to focus on learning about one area every 30 days and giving it my focus. There are so many platforms to build upon. You need to choose the platforms that best suit you.

I am going to share the ones that I have used that have created the greatest traction for in my business.

1. Intentional Network Online by Building Relationships – Businesses grow when the focus is on the PEOPLE. People first! You can build relationships on Facebook and Twitter by not just accepting or requesting friend requests. Join in the conversation – respond to posts and ask questions. Discover how you can relate to the people you are chatting with. The relationships you build can lead to future collaboration.

 

2.  Cross Promote – Ask someone you know who has a list that they may share your product or service with and offer to do the same for them. If you have an affiliate program, the person you are cross promoting with could even make a commission. Most commissions run anywhere from 30 to 70 percent. Extra money in your pocket is always nice and even better while you sleep. Cha- Ching!

 

3. Guest Blogging – This is one of my favorite ways to build an online community. Guest Blogging is very powerful when you tailor your message to your host’s audience. You want to HELP and provide VALUE not sell. Ensure you include your bio after your blog post and it has a call to action that directs traffic to your website. Guest blogging is also a great way to ensure you have content on your website during busy times or while you are on vacation – consider hosting a quest blogger.

 

4. Article Marketing – Writing is a powerful way to get the word out about your business and having more people learn about you. Article directories like www.ezinearticles.com and www.selfgrowth.com are awesome places to build your visibility and boost your credibility in the marketplace. You want to write articles that will inspire, educate, empower/motivate, or entertain. If you do this, you will have customers coming back for more.

 

5. Teleseminars– Although you may think you may be technologically challenged, teleseminars are a excellent way to build the know, like and trust factor in building relationships. They are a lot easier to use than people think – just pick up the phone dial the code and begin! You can host a question and answer period or share information as if you were teaching a class all by teleconference lines like www.freeconferencepro.com or www.instantteleseminar.com Start promoting your teleseminar 4-6 weeks in advance and build the excitement!

Building your business profile does not have to break the bank. You need to create a plan or strategy to make this happen. It all comes down to who is taking action – I hope that person is you!

 

What are the Benefits of Article Marketing?

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Wouldn’t you agree that the more people you have coming to your website the better? How much better would it be if it was your ideal client coming to your website? How fantastic would it be if they would buy from you, learn from you, or hire you? Even better, right? On Wikipedia.com, article marketing is defined as “a type of advertising in which businesses write short articles about themselves, their company, or their field of expertise as a marketing strategy.” Article marketing is a marketing tool you should take advantage of because it has many benefits. You can:

  • Establish your expertise
  • Develop your credibility
  • Increase your brand awareness
  • Generate traffic to your website
  • Share high value content with others
  • Boost your search engine rankings
  • Increase your online presence

The best part about article marketing is that it is a quick and easy way to market your business. It is often free depending on the site you are using. It is a cost effective way to get the word out about your business. You can  re-purpose your blog content and turn it into an article but you will want to change the title up, add or revise the flow of your articles as the search engines are looking for fresh new content to bring to the internet audience. You can write your own articles or outsource your article marketing to companies like www.odesk.com or www.guru.com .

You can submit your articles to websites like www.ezinearticles.com or www.selfgrowth.com. Ensure that your bio explains what you do and what you offer your visitors. A free gift of a special report, e-book, or video class will draw people to your website to find out more about your products and services and help build your list.

Just because you built your business or website doesn’t mean they will come – let’s get the word out there! Start article marketing!

Share your thoughts about how article marketing has benefited you!

 

 

Power Shifting Your Blog: What Can You Do with a Blog Content Anyway?

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Blogs add so much value to the marketplace and for the solopreneur there are many ways in which you can repurpose the content you create. The blog is your outlet to create and innovate. Travel to new frontiers!

What can you do with your blog content? Here are 15 ways!

  1. Use content to revamp and create articles which you submit to www.ezinearticles.com or other article marketing sites
  2. Use the content to revamp and create special report, ebook or a book
  3. Take out great statements (yes, your quotes) that you made to “Tweet” or share on Facebook.
  4. Gather comments together for future editions or create a new article based on feedback.
  5. Put those statements on pictures you have taken – maybe even create a slide show
  6. Send links from your blog on a topic that might interest your prospects or customers.
  7. Create a postcard with a qr code from your blog.
  8. Design a worksheet or a checklist.
  9. Create a teleseminar on your topic of interest.
  10. Make video about the topic in your blog.
  11. Become a guest on someone else’s blog! 
  12. Email in your newsletter
  13. Create a podcast on iTunes.
  14. Create a product – CD of your blogging material.
  15. Share blog topic with a potential customer. “You know I recently wrote a blog about that very topic.” Timely!

Why work harder, when you can work smarter and achieve great things! There are many more ways to repurpose your blog. Keep things fresh by revamping and creating content that grabs your readers attention – new titles, extra points, examples, expand a bit more on a topics, or create one topic from one of the bullet points.

I would love to hear how you repurpose your blog content! Be Sociable and Share!!!

5 Ways to Get Known in the World Today

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Many people ask me, ” How can I get more people to hear about my business.?” I am on a mission to help others to chase after their passions and live their lives rich from the inside out. Let me tell you 5 ways, there are many more but I am going to tell you 5 ways that work for me:

Blogging – Fantastic venue for getting people to get to know you as a person. Not only is a blog about  business tips or techniques. It is more like a personal diary. You are giving lessons or insights about your life and how it can relate to your product or service.

Writing articles You are building credibility. You getting people to read them, go to your website. Driving to your website.

Video People get to know, like, and trust you. They feel like the know you when they meet you in person. I have been to events where people come up to me and say, ” Debra I am glad to meet you. I feel like I have known you for a long long time.” It is fantastic. That’s honorable – very pleasurable to hear that.

Ezine or electronic newsletter It can be weekly, bi-weekly, or monthly. Giving those tips, techniques, suggestions for books, or different things upcoming events. It is not necessarily the place to sell. The ezine is more about building your relationships.Your business is based on those relationships around you.  The more you are able to connect with people the better you will be.

Live events. There is nothing like meeting that person in person and connecting with them on a heart to heart basis.

5 tips to help explode your business!