Debra Kasowski

PODCAST: What Every Business Mom Needs to Know to Survive

by Leave a Comment

Courtesy of imagerymajestic/freedigitalphotos.net
Courtesy of imagerymajestic/freedigitalphotos.net

Debra Kasowski is a thought leader, transformational speaker, and well respected business strategist and coach who just released her latest book The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love.

In this podcast, Debra shares the principles and practices, lessons and tools to growing a sustainable business that integrates relationships, family, and your authentic self.

What Every Business Mom Needs to Know to Survive

  • Why do you think so many moms suffer from “mommy guilt” when trying to do something for themselves?
  • What are the 3 biggest obstacles getting in the way of a woman’s success?
  • What is the key to ensuring that you are on the right track when growing your business?
  • Why is intentional networking the business savvy secret to success?
  • How can entrepreneurial moms become more productive and make more money?

Listen to the Podcast Here

 

Are You Using Twitter Effectively for Your Business?

by 2 Comments

TwitterLogo

Would you like to get more followers, find your ideal customers, and reach more people with your message? Are you getting overwhelmed by the Twitter Buzz?  Who would have thought that 140 characters could have such punch? Twitter is more than people posting what they are up to or what they eating. Twitter is a very effective business tool if used correctly.

 

Twitter can do the following for you if used with intention:

  1. Build and nurture a community or tribe of followers – In order to build your community, you need to interact with the people who comment or retweet your content. Reply to comments or ask questions about posts that resonate with you. Thank people for following you. Suggest followers to others #FF (Follow Friday). You are also building your credibility and visibility online.

2. Drive traffic to your website – Share great content from your website or blog. Provide a brief bio that grabs people’s attention and refers them to your website to learn more about you. Tweet about your free offerings that give people value.

3. Help you do research – #hashtags are like file folders where you can search by a hashtags and find who else is tweeting about your topic. For example, if you wanted #speaker to find out who is looking for speakers, you would search #speaker.  Consider asking your followers a question about what you are researching. You are bound to have an answer from someone. You have a wealth of knowledge right at your fingertips.

4. Promote your products or services – If you wanted to share that you are a speaker, you could share some information and #speaker so you tweet would be put in the virtual folder.

5. Find your ideal customers. If you want to build the know, like, and trust factor so people will feel comfortable doing business with you, share a little bit about who you are. Be a REAL person instead of some text. Offer live tweets while you watch TV or tweet about trending topics. Tweet about the books you are reading or share a quote from one.

Twitter in business is not just self-promotion. If you are constantly tweeting about buy this or buy that, you can expect people to unfollow you. People do not want to be sold to. Twitter is a social platform so be social. Your tweets should provide value by inspiring, educating, or entertaining. By the way, thought provoking questions are also valuable in getting mentions and interactions. Engagement is key in social media. Create some Twitter Buzz by sharing this post!

3 Easy Steps for Virtual Event Profit – Guest Blog Post

by Leave a Comment

Guest Blog Post – Lori Isacheson

Whether you’re brand new to the online world or an old hat, you’ve probably been involved in at least one virtual event.  If you have a lot of great information and content you should be turning to hosting your own virtual events.

Webinars, teleseminars, and live Q & A sessions are becoming increasingly popular as our quest for knowledge – and our Internet speeds – grow.

That’s good news for Internet entrepreneurs. Virtual events offer you a great opportunity to reach more people in your market in less time, and with less expense, than ever before.

Now the only question is, can you turn a profit, even on free events? It’s easy, if you follow this three-step plan:

1. Make sure you have a strong backend offer – you should be collecting names and emails from the get-go, and a virtual event is the perfect vehicle for building a mailing list.  Follow up with this list or your just leaving money on the table.

2. Make sure you have an offer for attendees – this can be a product of your own, a coaching session or an affiliate link for a related product, but you should be promoting something during your event. (Just don’t get carried away – participants don’t want to feel they are only invited so you can sell to them!)

3. Turn your completed teleseminars or webinars into a product – hopefully you’ve embraced the idea of repurposing your content in your online business, and virtual events are no different. Just be careful that any guest speakers or JV partners are aware of and in agreement with your plans.

Here are a few ideas for turning those events into paid products:

* Bundle and sell a series of audios or videos on your website.

* Offer the recordings and/or transcriptions by charging them as an upsell.

* Have the audios or videos transcribed and turn them into eReports.

* Turn your transcripts into brandable eBooks your affiliates can give away.

These are just a few examples of how you can turn your free or low-cost events into long-term money makers. How many more can you think of?

Whether you choose to offer a free or a paid virtual event, your ultimate goal should be to make money. After all, you’re not in business to lose money, right?

Virtual event planning doesn’t have to be a stress-fest!  Check out the Virtual Event Game Plan, complementary 3 part video training series, to see how easy you can inject virtual events comfortably into your online marketing plans.

Lori Isachsen - Online Expert RescueAs a Rescuepreneur & OBM for over 6 years, Lori Isachsen supports numerous clients to expand their businesses with the “art of virtual events”. Through coaching, training and project management of online virtual events, programs and product launches, she’s able to rescue more business owners so they CAN focus, grow and increase profits with the organizational and technological support needed.
Find out more at http://www.onlinexpertrescue.com

5 Top Entrepreneur Summer Reads

by Leave a Comment

In the heat of summer, you do not want to lose the sizzle of your business! This is a great time to catch up reading, take a few notes, and think about how you can implement what you learn into business. When do you get the time to catch up on some of your reading?

Books that will make your summer sizzle include:

POP!: Create the Perfect Pitch, Tagline, and Title for Anything by Sam Horn

I love this book! It is an easy read chalked full of tips and brainstorming ideas to create ideas that literally POP! and grab people’s attention and leaving wanting to find out MORE!

The Success Principles by Jack Canfield

I highly recommend this book as I was a graduate of The Success Principles Coaching program. Simply sectioned reads that can get you onto the road to success in no time flat. This is literally the self-help bible of books!

Start with Why by Simon Sinek

 

Sinek’s thought provoking style really help you self reflect on where you are going and whether or not you are doing what you doing intentionally. Great reminder to align with your values and beliefs and ultimately your – WHY!

The 4 Hour Work Week by  Timothy Ferriss

 

Imagine if you could have more play time in your life – what would that be like? Tim Ferriss has a unique approach to streamline the clutter of life and getting down to the heart of the matter so you can live more and LOVE it!

 

Okay …maybe I am just a little bias…. The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love by Debra Kasowski 

 

Life can get crazy as mom! I get it. Many mom’s wonder how the can achieve their dreams without compromising the dream or vision they have for their family. Society send us so many messages but you must ultimately decide who’s life are you living! I share tons of tips and techniques that have worked for me in growing my business and raising my family. But just waiting I am just in the beginning of the teens years so their can be a sequel!

Let us know what your favorite reads are! Boost business and innovation everywhere!