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Debra Kasowski

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Discovering Your Brand

June 13, 2011 by Debra Kasowski Leave a Comment


I recently attended my colleague’s launch party of her new directory of activities you could do with your family in Alberta. What a great success it was! As I was thumbing through the directory, I saw some pictures of Alberta’s landmarks even one from my hometown of Mundare, Alberta – The “Sausage Capital”.

That’s Right! The Stawnichy’s Meat Processing Plant is well known for its sausage and other Ukrainian foods. The sausage is the brand. Even though you may think this statue is kind of quirky – it gets people’s attention and they know about it. There are many other small towns that have made their mark on the road map – Glendon, Alberta has a perogy on a fork, Andrew, AB a Mallard Duck, and Vegreville has the world’s largest Easter Egg – The Psyanka. You can bet -you want to catch that Easter Bunny. Even the Queen came here!

Really when it comes down to it, it is about their brand. When someone mentions Mundare, people think of sausage. Your personal brand is important too. When people talk about you or your business, what do they think of or say. You want them to remember you. 


What do you want them to say or think about you or your business?
What do you want them to know and remember about you?
How do you make people feel? 
Are you the solution to a problem 
or an expert on a certain topic?
What makes you unique?

You want to be known and remembered for your personal brand. Do your marketing materials reflect your brand?

Everything you touch, turns to your brand!




Filed Under: Blog

Excuse Me Rango…Are You Ready to Take the Lead?

June 13, 2011 by Debra Kasowski Leave a Comment

Every exciting story has a hero or a heroine that conquers some sort of conflict which leads to an important self-discovery. This past weekend, my family and I went out for a family movie night with popcorn, pop, and friends. It is something we have not done in a long time and it was long overdue. We went to see the movie “Rango” featuring Johnny Depp as the lead character. In a traditional Johnny Depp style, he played a smooth swaggering gentleman or I should say lizard who questions his purpose in life. “Who am I?” is a question stated through the movie. He practices taking on several roles and personas until he finds the best one.

You can be so many things! The world truly is your stage. You have so many dreams, goals, and stories to share with the world. Yet deep down, sometimes there’s a part of you that may say, “What do I know?” or “Can I truly do that?” Absolutely you can. Whether you realize it or not, you are the heroine or the hero that people look up to in your story. Your purpose is a piece of the puzzle in so many other people lives as well as your own. Children, spouses, friends, and colleagues depend on you to carry out your role of being you. You may not always understand or believe in your significance to others but you need to know you are significant. You are a hero or heroine. If you try to walk out of your story, the story ends. Ultimately, the story becomes a tragedy because so many people are waiting for you to take the stage and live the life you were meant to live and play a part in their story.

One of the greatest lessons and reminders the movie “Rango” gave me was: You cannot walk out on your story and no one else can change the plot of your story. What would you like your story to be like? Write down your storyline. Ask yourself the following questions:

· What type of lifestyle would I like to live?
· Who are the other characters I would like to have in my life?
· What defining characteristics do I have that allow me to play the lead?
· What is my purpose?
· How can I discover it?
· How can I share it?
· What is the message that I wish to remembered for?

As the actor or actress, “act as if you already are” in the role and soon enough you will realize that you are. Walk the walk. Talk the talk. Don’t walk away from the door of opportunity for that is where your story begins. Are you ready to take the lead on stage? The people are waiting.

Filed Under: Blog

Get Out There Gals!

June 12, 2011 by Debra Kasowski 1 Comment

The fear of public speaking can paralyze some people, however, your message is important.

Filed Under: Blog

Make the World More Beautiful, Lupine Lady!

May 22, 2011 by Debra Kasowski Leave a Comment

In Canada, we are celebrating our first official long weekend with warm weather. I am sure many of us wondered if winter had become a year round season. This is the weekend when many people venture out to the lakes to go camping while others hit the greenhouses to make their yards bloom. This year I am of the latter group.

We started the weekend off with a family BBQ celebrating my nieces birthdays. When Saturday hit, new beginnings came to the Kasowski household. We gutted out our garage and my husband finally purged some of those University textbooks he had been holding onto. He keeps thinking someday he might need them – they’re outdated. I reminded him he has not looked at them in the past 15-20 years. I had some purging of mine own to do as well. Decluttering can be very cleansing. It makes space for great things to come into our lives.

Decluttering is an art. My colleague, Sherry Borsheim of Simply Productive, says it is important to stay in one room until you are completely finished. Don’t worry about taking things to where they belong until the end of the day. If you leave, you are likely to get distracted by all the other things you need to do. Focus is the key. Quick decision-making is also essential. Does this item bring mevalue right now? Have I used it in the past year? Everything has its place.

While he worked on painting the garage floor and re-organizing the garage, I ventured out to Home Depot, Wal-mart, and Canadian Tire in search of some bedding plants and perennials. I really wanted to find lupines; the aphids killed mine the past couple years. I have been inspired to plant lupines ever since I read the children’s book, “Miss Rumphius” by Barbara Cooney. In this story, the grandfather tells his granddaughter of all of his adventures and his granddaughter exclaims, “I, too, will go to faraway places, and when I grow old, I too will live beside the sea.” Her grandfather said, “That is all very well, little Alice, but there is a third thing you must do. Alice wondered and asked what that could be. Her grandfather tells her, “You must do something to make the world more beautiful.”  Throughout the story, you will learn of Alice’s grand adventures and how she makes the world more beautiful. She becomes known as the Lupine Lady. I do not want to spoil a great book. I highly recommend you read it some time. I did end up finding only two lupines. I plant them in my flower garden to remind my family and I that we must make the world more beautiful.

As the weekend continues, my husband and son have now gone to the golf course for a well-deserved break. I am sipping ice tea with the breeze gently blowing through the window as I spend this afternoon writing. There are still some odds and ends to go through in the the garage but the garage looks amazing. My flowers were planted just in time as the rain drops began to fall – making the world around me more beautiful.

How do you make the world more beautiful? Do you have a symbolic reminder?

Filed Under: Blog

Track Your Way

May 19, 2011 by Debra Kasowski Leave a Comment

Every successful person followed a path. Each path may vary in length and smoothness. Some paths may be hilly, some may have a slight bend in the road, and some may even be straight. The beauty of each path is that even if two people are heading to the same destination, their path will vary in lessons learned and length of time to get there. Yet they both can get to the same destination and succeed.

One of our family goals is to be more active than we currently are. I decided to get each of us a pedometer. We are going to keep track of all the steps we take in one day and set our own personal goals. We will strive to reach our personal bests. The kids were quite excited. “How cool! Look at how many steps I  have!” as they ran in one spot or dash up and down the stairs. Instant althletes!

Tracking your way to success can be exhilarating!  Watching your progress creates momentum and awareness of the efforts required to reach your goals. Set a goal. Have a clear intention of what you want your end result to look like. Break your goal into smaller steps – daily, weekly, and monthly. At the end of each day, review the steps you have taken and track your progress by writing down what you have accomplished. Celebrate your victories! Plan your next day and realign or tweak any changes you need to. How can you improve if you do not reflect on what you do? Each day is a fresh start to great things!

If your goal is to declutter a room, stay in the room until you finish it. Do not beat yourself up if you have completed 90% of the room and you still have 10% left at the end of the day. Marvel at the beauty of what you have accomplished. Just think – it is way better than it was and there is so little left to complete that you will get it done quickly the next day and move on. Aah! Feels great doesn’t it. Feel the weight off your shoulders as you can now relax in your decluttered room, closet, or garage. It is welcoming and now you look forward to spending time in that space.

Success comes in all shapes and sizes. What are you trying to accomplish? Track your way and you will see what makes you the success you are! Now I have to go so I can get my steps in!

Filed Under: Blog

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