Filling Your Pipeline with Quality Referrals

Think about this: if you want to hire the best relocating company for your moving needs, you’d ask your colleagues, friends or associates to give you details of a moving company they recommend. It is the same with your business, to stay afloat, your business needs to be constantly getting new referrals.  Here are some of the things you can do to fill your pipeline with quality referrals:

Deliver on your promises

To gain quality referrals you need to be referable.   Give your customers high quality services that will cause them to give you unsolicited publicity.

Courtesy of ImageryMajestic/

Courtesy of ImageryMajestic/

Make your prospects feel special

Take a personal approach when you connect with potential customers. Make them feel special by sending them personalized emails, letters, postcards or direct messages on social media sites.

Collaborate with other specialists

The easiest way to get referrals is by holding collaborative webinars with specialists in your area of business. Partnering with specialists will help your nurture relationships with potential customers which can help you generate high-quality referrals.

Do not wait until the drought season before you ask for referrals

Do not wait for your pipeline to be dry before you ask for referrals.  For your business to have high quality referrals, create a consistent referral system. This is how you can create a consistent referral system:

1) Exchange referrals with credible service providers

Ask your affiliates or business connections to refer your services to their clients as you refer their services to your clients.

2) Show gratitude

Send thank you messages or complimentary gifts to your referential sources.

3) Create multiple referential methods

Some of your clients may not be comfortable with asking people to use your services. You can ask this type of clients to write testimonials about your services. You can create links in your emails that can be easily used to share your content on social networking sites.

4) Ask for referrals

If you are uncomfortable about asking for referrals, you will have a hard time having high quality referrals.  You are in business, so let people know that you have competitive services to offers. If you generate website traffic mostly from Twitter, Facebook and other social media sites, ask people in your network to re-tweet or share your messages.

Remember you don’t have to wait until your pipeline is dry.  Do one thing each day to make sure you fill your pipeline with quality referrals.

How do you fill your pipeline of referrals? Share this post and comment on how build your pipeline made a difference in your business.


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One Response to Filling Your Pipeline with Quality Referrals

  1. Great Blog post. I am going to bookmark and read more often. I love the Blog template

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