Debra Kasowski

How to Take Your Networking to the Next Level

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You may have heard hundreds of elevator pitches and you may have a shoebox full of business cards but what good are they when you do not want or need their business. If you want to take your networking to the next level you need to start thinking differently.

Here are 3 tips to help you take your networking to the next level:

  1. Be Intentional – Develop a plan before you attend your networking event. Plan to meet at least 2-3 people you would like to connect and follow up with. Reacquaint yourself with a couple of people you have met in the past. Networking is about connecting, caring, and conversing.
  2. Make It About Them – Mix and mingle introducing yourself to others.Learn as much as you can in your limited time together. Find out what is important to them, what are some of their hobbies, do they have a family or a pet, and what they do for a living. Get to know them as a person first. Business cards come secondary.
  3. Follow-Up – Follow up with the people you intended to meet or who you spoke to about planning to get together within 24-48 hours of meeting. By doing this, people are more likely to remember meeting you. Try connecting with people every 30, 60, and 90 days if possible. You may send an email, an article of interest, or make a phone call letting them know what you are up to. You may not need their business and they  may not need yours but you both have contact who might need your businesses. Think about some of the other people in your network, who do they need to know. Be a connector!

When you are intentional and focus on others, follow up is easy. The awkwardness does not feel cold; it is like picking up the phone and talking to an old friend. I recently reconnected with a person I met at a networking event several years ago while on my family vacation. It was great getting to hear about what she was up to and watching the passion she had about her business. We could have talked for hours; I love it!

Who can you follow up with today? What are others doing to make a difference in the world? You may even connect with people on Facebook or Twitter getting to know the people who you are following and who may be following you.

 

Are You Intentionally Networking?

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When you go to a networking event or social event, are you going there with intention to meet someone, build a relationship, and potentially introduce them into your business? When you go to an event, don’t stand there like a dear caught in headlights. Go and introduce yourself. I know it can be intimidating when you are not use to doing so. The more you step out of your skin into who you are meant to be, it will be amazing the connections and referrals that you will actually have.

Tips for Intentional Networking:

Act as if everyone in the room is someone you know. I learned this from my friend, Christine Cashen. She said that her grandmother had taught her that whenever you walk into a room if already  you already pretend that you are knowing everybody you will feel comfortable.It is easier to start introducing yourself to other people because soon enough you will know everyone in the room. That’s a fabulous tip! 

Have your business cards with you so you can introduce yourself and be able to pass it on. Do not make that your first intent. Taking your business cards to and event is not like playing blackjack. It is not like seeing how many cards you can deal out. Give your card to people you connect with. These are people you feel have an alignment with or connect to.

Mark or make notes on the back of the card. Ask for permission to send out your e-zine. That is how relationships are formed.

The biggest thing is your Follow-up! Are you going to follow-up with a phone call or whether it be with your e-zine and connect with them to continue that relationship. Whether it be through email, phone call or in person, you want to continue to nurture the relationships around you.

Go with an intention. How many people do you want to meet? What type of people are you thinking of wanting to connect with?  Perhaps when you are in conversation you can say this is what I am looking for and this is some of the people I am  looking to connect with. Maybe they will know of someone and refer you.  Maybe they will refer you to someone. You never know where your connect will be.

They say there are six degrees of separation. In this new world of connectors, I am finding it three, four, or even one spot difference. It’s amazing how small the world is when you connect with like-minded people.

Your influence will continue to grow!

Have a great day and Be Rich from the Inside Out!