As you surf the Internet or go to brick and mortar stores, do you notice that there is a tendency to be a “copycat” or be the”same” as someone else? Do you really want to get out there are get noticed as a credible source or attract more clients? You need to do things differently. You need to do them your way!

• Be Unique. Imagine eating macaroni and cheese for breakfast, lunch, and dinner everyday. It may get boring after a while. Liven things up. Find ways in which you can express yourself uniquely in your business. You may have unique marketing methods, customer service, You Tube Videos, or follow up techniques. You need to set yourself a part. People will do business with you because you do things differently.

 

• Provide Value to the People You Serve –“What’s In It For Them? ” Philosophy How can you help others?  Write an article providing tips to help others succeed. Is there a great article that you read that could be of value to someone in your network? Let people know you have been thinking of them. It does not have to be only business related. Get to know the person as a person before you get to know there business.

 

• Be an Influencer or Connector. Provide testimonials. Give shout outs on social media to people you have done business with that you have enjoyed working with, who get results, and you would highly recommend. Are there people in your network you could introduce them to or refer them to?

Grow you business by being different!

 Do things the ___________(your name goes in the blank) way! You will attract clients and followers just because you are NOT the “same”!

There are many different “flavours” in business – be your own!

Let us know how you set yourself apart and celebrate your uniqueness.