Are you a serious (or maybe serial is a better term) shopper? What I mean is, do you think about your purchases as a want or a need? Do you shop around for the best deal or value for your money? What are you expecting when you hand over your money for a product or service? I know some people may not even give it a second thought, they just hand over their cash or credit card because they are buying something they feel they need or want to have. Whereas, others will want to know what they get in exchange for this transaction. They are looking at getting more value for their money then the listed price. The sale itself is more about the value and the impact it will have in your customer’s business or life than the currency exchange. Are you creating more value for your customer or pocketing riches instead?

Let’s start off with – What does the term “value” mean to you? You may see value in content rich information, video tips, material items, and referrals. These suggestions all have value. Why? Because you and I give them value and importance. When a person has an emotional connection to what is important to them or provides value, money is secondary – it is the vehicle that gets the end to the means. The genuine value and experience your customer is looking for.

Do you want create more value for your customers? In order to do so, you must first value your gifts and talents and know that someone is waiting for your to share them. Secondly, discover what your customer values or deems as important. Thirdly, identify ways in which you can help support them in maintaining or achieving what is important to them. Fourthly, be a “Go-Giver” (Read Bob Burg and John David Mann’s Books – The Go-Giver and Go-Givers Sell More). Give to others freely because you want to serve others and help them achieve the results they desire. You do not have to break the bank to provide value to others. Give of your time, talents, and feedback. Finally, let your personality shine and just be you as you can not be authentic by trying to sell someone something.

People relate to the stories you share and the experience you create. Give them more than they paid for and show them you care. Value can be created many different ways: discussions and forums, tips and techniques, checklists, templates, referrals, and information just to name a few. The more people you create value for the more people you will have raving about you and the more people who will be interested in your products and services. People want value for their money. Are you ready to give it to them?

 How do create value for others and live rich from the inside out?