Debra Kasowski

Gail Z. Martin

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Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications. Her live presentations, workshops and teleseminars share powerful marketing techniques for growing businesses. Gail’s nonfiction articles have been featured in regional and national magazines.

Martin holds an MBA from The Pennsylvania State University with nearly 20 years in corporate marketing executive roles.

Gail Martin is passionate about helping coaches, consultants, entrepreneurs, small business owners and authors promote themselves successfully. She’s the go-to guru for using publicity, online marketing, networking and social media to build awareness and increase sales. Gail’s approach is lively, interactive and so much fun you won’t realize how much information she’s packed into her half-hour or one-hour program.

I’m on Facebook: Now What? 30 Days to Social Media Success
How to use Facebook to help you now to snag more national media attention (just one good media mention can get you a big boost in sales)
The #1 thing you need to know to get BIG business results from Facebook (most companies don’t know this!)
My secrets for turning Facebook strangers into warm leads, hot prospects and new clients.
How you can create your own social media “power platform”—and gain the social media sales advantage.

Debbie Mrazek

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Debbie Mrazek is a sales guru and author of 13 books about selling, including the best-selling, The Field Guide to Sales: The All Weather, All Terrain Guide to Selling. Her latest book combines selling tactics with job search basics to help people find a job in as little as 10 days, I Need ToGet A Job Now.

She is a highly sought-after motivational speaker that absolutely loves empowering people to sell and achieve more. She turned her Top 1% sales career into an in-demand sales consulting company, The Sales Company, where she engages sales teams in creating predictable sales success.

Where’s the Oxygen Mask? 3 Big Mistakes You Could Be Making in Your Business Right Now

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Travelling to different parts of the world is one of my favorite things to do. In order to spread my wings I must travel on wings. Yes – an airplane! Before every departure the cabin crew demonstrates or shows you the video of what to do in case of emergency. The message is consistent and a great reminder every time I watch it- put the oxygen mask on yourself FIRST!

Why? If you cannot look after yourself (and this goes for your business and your life) you cannot serve others to the best of your ability. I know you might be saying, “But Debra I am here to serve others and to give!” And you are! If you continuously drove your car without refueling, what would happen? That’s right – you would run out of gas! The same can happen to you. You want to build a business that is sustainable and that you can grow and tap into the potential that has yet to come out!

Here are 3 of the biggest mistakes I have seen or have done myself:

Filling your schedule too full. You need to create a balance and not say yes to everything that comes your way. Ask yourself a few questions:

Does this activity contribute to my ROI (return on investment)? 

Can this be done by phone? I know that in person meetings can mean better connection however some meetings are best done by phone so you can streamline your time. 

Is this a priority and important to you?

Set boundaries. You do not have to say “YES!” to everything. Don’t worry if you say no. More opportunities are just around the corner. Be clear on what you want your time to look like. Try tracking your time for the next 3 days. Where are you spending your time? What needs to be eliminated?

NO “Me” Time You may be busy looking after your family or your parents or even help manage extracurricular activities for your kids outside of your business. There is some much time in a day and your week. You need time to recharge in order to give your best. Take a night off, get a pedicure, go for dinner with your spouse. Break up the routine. You will be refreshed and bring more to your business.

Doing it all yourself. You are a hot commodity but without you everything STOPS! Learn to outsource and let go of some of the things on your plate that take up your revenue generating time. Hire a housekeeper or someone to run errands for you. Find a virtual assistant or hire a freelancer from www.guru.com or www.eLance.com

To give your best to your customers, your family and friends, you must be rested, relaxed, and present. Create the life you want by managing your time so you are more productive and profitable because you are better able to serve. Now, where’s my oxygen mask! Enjoy your flight!


Build Your Expertise Through Education on a Shoestring Budget

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Are you on a shaky financial ground? Have you been stretching your marketing budget or spending money from your business in your personal life and going through tough times? Do you need more education or knowledge to build your credibility as an expert? Many women in business have been in your position at one time or another.

“If knowledge is power, where do you get some. ” –  Debra Kasowski

There are several ways you can build your credibility as an expert. Develop a presence of being a go-to or knowledge expert. People are looking for people who deliver results. You must be confident in your abilities and be able to demonstrate this to others both on-line and off-line.

Educate yourself to be the best:

  • You Tube Videos or TED talks

    • – Watch videos about the expertise you are trying to develop or hone. There are many tips and techniques out there.

  • iTunes – Podcasts also have valuable information. Listen and take notes. Remember knowledge is only good if it has been applied and works for you.
  • Books, Articles, Magazine, & Newspapers – Learn from the experts already out there. Find out what you need to learn and work toward honing that skill with one action step each day. 
  • Google – The best resource out there. How many times have you heard, “Just Google it!” For example, you might want to learn about blogging. Think of the questions you might have about starting a blog. What? Where? When? How often? How can I do it? Why blog? Who is your audience? Type in what you want to learn, there are literally hundreds of websites and blogs like this sharing information.
  • Networking Events and Conferences – There are often speakers at networking events and other experts like yourself. Go for coffee or lunch with one of them and learn about their business.
  • Study the experts. Success leaves clues. What are they doing that you could be doing to build your business? Go to their websites they often have a free newsletter or other resources that you can use.
  • As you are growing, you will need to invest in yourself in other ways by attending conferences and seminars. My greatest growth came from working with a coach who has been where you want to go and done what you want to do. You want to be able to have the knowledge so you can leverage opportunities and give the people you serve the results they want.