Welcome to Day 1 of the Virtual Book Tour September 5-13. There has been a great deal of anticipation. lots of love, sweat, and tears of joy! The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love is creating a BUZZ globally! Help spread the message and change lives one book at a time. Win one of 5 free autograph copies on goodreads.com
Follow the Tour under Upcoming Events https://debrakasowski.com/book-signings-virtual-blog-tour/
It amazes me that so many people say they want to pursue their dreams but money tends to be their biggest obstacle. I often wonder if it is truly an obstacle or an excuse to avoid going after what they really want.
Don’t get me wrong! There have been times that I have said that I didn’t have the money to pursue something but I quickly learned that the more that I focused on scarcity, the more scarce money was.
The more I focused on abundance, the more abundant my life became.
I know there may be times that you wonder if your business is even going to grow.
You also may think that any money you have coming in must be infused back into your business. You may even be frustrated that you have been implementing and acting on specific tasks but continue to feel stuck. You may even think to yourself, “How am I ever going to get ahead?”
If you’ve ever asked yourself the question, the best advice I could give to you is to hire a coach or a mentor to help hold you accountable for taking specific actions steps that lead to your greatest return on investment .
When you invest in yourself , you are also investing in your business.
The return on your investment can mean making more money, attracting more clients , greater happiness , more joy , and greater confidence . Some results can be measured whereas other results can be felt and shared with others.
What is it costing you to not take a leap of faith ? Set your priorities for your business and spend your time money and resources where it matters .
I have learned from my own business coach and others that many of us would rather choose a life of convenience, and yes that includes the grocery store and prepackaged foods and salads that cost significantly a lot more that if you prepared it yourself .
You need to put your money and your time where you feel it will matter most.
Once I made the decision to grow my business my way with the help of a coach and mentors. The money I needed seem to appear when I needed it. Perhaps I was more conscious of the choices I made about where my money went and used my skills to make the additional money I needed to make things happen.
Are you willing to do what it takes? – Put aside all excuses and just do it!
Imagine creating the life of your dreams by investing in yourself so that you can gain the confidence and the courage to take the next steps in your business to profit and prosper . What does that look like for you ?
Remember you can try and learn everything by yourself or you can have others who have experience and education to help you get ahead. Ask for guidance.
I know many people who invest in a personal trainer to get the physical results they want. Many others invest in a financial planner. Not every small business owner, invests in an advisor, coach, or mentor to help set them up for success but those who do receive infinite returns.
Save your money so you can invest in yourself and business.
Consider getting a part-time job to supplement your work so you can fund your dreams. The situation is temporary but your dream will last forever.
Would you regret not taking action and going after your dream if you knew you could had it if you only took ACTION?
If you are ready to take the next step, find a coach that resonates with you.
Learn more about coaching
Work life balance. I have heard many people scoff at the term is as they believe there is no such thing.
They often tell me, “Not in my life anyway.” I simply smile because I know that we all make choices you the time we have. I have also learned that some of these choices that we make are not helping us get closer to the dreams we wish to achieve .
I believe that every woman (moms included) can achieve a sense of harmony doing the work that they do and in life they wish to create.
Considering that we all have the same amount of time, I have noticed that people spend a lot of time distracted by e-mail notifications, social media update and replies, chat conversations, and meetings that they really don’t need to be attending.
Time is a commodity.
Entrepreneurial women are passionate about the work that they do . They are creative innovative individuals who want to make a difference with their products and services . These women are often self proclaimed workaholics.
Although being a workaholic may seem productive and profitable , it can be a detriment.
Work can become all-consuming and take over your life and your health – and even what matters – most your family.
The entrepreneurial mom focuses on what matters most while achieving her dreams .
Some of the tips and tricks for creating the harmony of work life balance start with personal habits.
Take an inventory. What is working ? What is not working ? What do you need to stop doing ?
Plan and prepare ahead. You cannot skip this step!
Plan out your calendar of events for the next 4 to 6 months. Make your family a priority by booking dates with your spouse or partner and each of your children individually. What networking events do you plan to attend ? Mark them on the calendar. Consider meal planning as well.
If you are familiar with the Pareto principle , you will learn that 80% of the results that you get will have to do with the 20% of time that you spend planning and preparing for your harvest.
Step out of your comfort zone.
Not stepping out of your comfort zone , is the number one thing that holds the entrepreneurial mom back from achieving their dreams. They live their lives based on the fears of what ifs and guilt that they should have been doing something else to support their families .
This can be paralyzing – they just don’t know what to do.
I have been there and I have learned that reading books and listening to audios can help trigger thoughts and ideas but I learned that having accountability of a coach can make a big difference in having the support to take the next step.
Ask for the help you need and hire out what you can – involve your family members if you cannot take the step to hire out. Get them to takeout the trash, stamp the mail, run small errands, or clean the house so you can focus on what you need to do in order to reach your customers.
Make a choice to create a business and life that you love.
Embrace the concept of balance each day by creating habits that support your dreams. After all, you are in charge!
In the world of business, there are good books and then there are great books! I discovered a great book entitled, “Get Clients Now!” by C.J. Hayden.
Marketing is one of the key pieces to being successful in business.
In this book, there are four simple action plans that can transform your business in the next 28 days. I know firsthand as a business coach that these small shifts are worth their weight in gold . The small shifts start with discovering what is holding you back from your ultimate success .
When you discover your greatest fear, you can challenge the fear and realize it wasn’t as big as you thought.
The 4 steps discussed in this book are :
If you feel that your business has hit a plateau or is not generating the income you would like it to have , you definitely want to take a look at where you are not giving 100% accountability to these four areas . Why wait until your pipeline is dry to step out of your comfort zone and achieve what you want ?
The magic formula lies in the universal marketing cycle.
Think about the ways you are filling your pipeline with clients. How are you reaching out to them? Remember your client is listening to , “What is in it for me ?” They do not want to hear about every accolade you have. Yes it is important to share your successes and accomplishments with your followers , however , if the message is one-sided or not coming from a place of service – they will just tune you out .
They want to know that you are able to help them achieve the results that that they want.
Take a look at your newsletter and ask yourself, if you are you writing it from the perspective of giving a hand up versus putting your hand out.
Follow-up tends to be one of the weakest links in the sales cycle. There was a time when I would feel weak in the stomach when it came to follow up and I would talk myself out of it due to the fear of rejection. I also learned that if I don’t follow up and offer to help someone achieve their dream with my knowledge and skill, I am robbing someone of the greatest gifts I can give. If you if you can relate, imagine the impact you would have by not only helping one person achieve what they want but many. This can also create a ripple effect. Many of the people that you impact, will want to share their experience with others.
One of the greatest actions that you can take is having the sales conversation. The actions can be as simple and asking for an appointment, sending follow-up letter or email, or soliciting testimonials . See a pattern here – everything is about relationship marketing and caring about people and what matters to them.
Finally, who could resist the topic of profits and closing more sales, especially if you are running a business. There are some people who are afraid to talk about wanting money in their business for fear of being labeled as materialistic or greedy . Businesses are meant to make money providing a solution to a clients problem or pain. If you are not making money , perhaps, you are dabbling in a hobby and not as serious about running your business and you say you are.
Build the relationships in your network and discover ways you can help others get to their goals. The more you help others in the process, the more you will attract clients to your pipeline.
Go out and make a difference like I know you can!
You have probably heard the phrase, “They may not remember what you said, but they will always remember how you made them feel.”
The funny thing is many people have gone into presentations with fact, details, and numbers and unless those items are the most important pieces to your agenda your presentation will not be memorable.
When you are presentation making a , you are presenting yourself as a credible expert and sharing the message that is informative and perhaps even entertaining.
Avoid clichés as they can be overused.
They can almost be like missing the punch line altogether.
Make your presentation memorable.
I know you can do it as you probably already share some of those stories with your family and friends.
Look for the lessons that you have learned and how you can teach others to achieve the same.
How has storytelling help you in getting your message across?