In the digital world in which we live, it is very rare to find someone with a business without some form of online presence like a website. If you do not have one, may I suggest your consider starting one. There are many websites and hosting programs that could get you started in a couple hours. One of the easy ways to get a site up and running is by starting a blog either through Word press which I recommend or Blogger. There are others like Tumblr, Typepad, or Live Journal but I am not as familiar with them.
Now if you are looking to have an impact in the marketplace, there are are a few must have items. Think about the way people learn information. Some learn visual and some by audio – why not use both? You may not agree with all the suggestions but I have noticed these suggestions to be great must haves for your site to get noticed and remembered.
- Welcome Video – Let people get to know about you and your business What do you do? What do you want them to do when they get to your site? Why should they take a look around? Do you have a call to action so they can join your list to receive more valuable information from you? Some people will watch the video and some will read what is written. The video allows for a one on one connection. They get to know you – it creates the first impression.
- Contact Information – Remember people do not always come to your site from the “Home Page” or what I like to call the “front door”. Do you have a physical location? How can they contact you?
- Call to Action – How do you get them to come back to your website? How do you let them know that you are here to give VALUE and OFFER them an opportunity to continue a connection with you well beyond a meeting or sale? Can they follow you on social media? What will you give the visitor for sharing their information with you that is of value?
These must haves will help you stand out from the crowd. I am not sure if you noticed some keywords in business in regards to the must-haves. They have to do with nurturing relationships, educating, and providing value. Inspiration is always an added bonus! Create a connection that lasts beyond a handshake, smile, or meeting. Be memorable and people will come back for more.
What do you think must be on a website to make you come back for more?