leverage social media Archives

Social media is where the action is so if you have not started yet you better get tweeting. Twitter is adding 500K new followers every day. Twitter is real time conversation sharing but it needs to be used with a strategy to be successful in business. There is no sense in tweeting your update if no one is going to pay attention to it. If you do not tweet intentionally, you are wasting value time and even money.

To get the most out of the Twitter experience, you need to know the 5 Rights in order to get the biggest bang for your dollar especially if you are hiring someone or the biggest bang for your time.

#1 Right Platform

Is Twitter where you target audience hanging out? Think of Twitter as the real time discussion around the water cooler in 140 characters or less and 120 characters if you want your message to be retweeted. If most of your followers are on another social media platform, is Twitter where you should be dedicating your time?

#2 Right Time of Day

Learn more about your audience. What time of day are they tweeting? Are they only checking their Twitter accounts while they grab lunch or when they are running off to a meeting? Are they checking their accounts early in the morning or after supper? The timing of your tweets can make sure your message gets shared at the right time for the greatest impact.

#3 Right Message

Are you providing value to your audience? What advice or information are they seeking? Content rich tweets are ones that save people money, time, inspire, educate (the how to), or entertain through pictures, articles, external links, or retweets. Give a shout out to those who retweet your content. Everyone loves to be appreciated and to know the information they are sharing is making a difference. Promotion should only be about 10-20% of your tweets otherwise people will unfollow or even block you for blasting their Twitter Feed.

# Right Hash tag

Are you using the right hash tag to get your message out? hash tags not only let people know what is trending on Twitter but it is also a way to promote your business and share valuable information.

Hash tags like #biztip for business tips, #B2B business to Business, #Business for Business news, or #Howto for sharing information can help optimize the way you use Twitter. A hash tag is like a naming convention of a folder with a great deal of information inside. If you use it properly, the information and research inside may boost your business’ bottom line.

#5 Right People

Are you following everyone who follows you or are you being intentional? Are you following people who have not been active on Twitter for a long time? Make room for those who you want to follow you. Ensure you are targeting your messages, hash tags, and messages to your audience. Your tweets say a lot about you and your brand – your reputation. Make it great! Make it memorable.

Twitter can be a very powerful and robust tool to have in your social media toolkit. Know your rights and you will make an impact!

What hash tags do you use to promote your business message?

You are putting out all of this great content but are not see a return for your investment of time and probably thinking to yourself, “Is anyone out there?” “Is anyone listening to me?” or “Am I helping anyone?”

Well you are not alone!

Consistent action is the name of the game but if you do not have a plan or strategy in place you could be spinning your wheels for a while.

You may have heard terms like SEO and wondered what am I suppose to do with that. I know there are 3 reasons you are not getting the traction that you want.

Courtesy of digidreamgrafix/freedigitalphotos.net

1. Search Engine Optimization (SEO) is a term used to optimized your website or blog post so search engines can find it. You want to be using keywords that people would be using to find information about your topic or speciality. When writing articles or blog posts, you want to be sure to use your keywords in your title, first couple lines, and last couple lines of your postings.

2. Leverage Social Media – You need to share your content. A general rule of thumb I have seen used is 80 percent information and 20 percent promotion of product, services, or offerings. Share your best stuff because you know there is more where that came from! You can use URL shorteners like www.bit.ly.com or www.tinyurl.com to save on the number of characters in a post.

3. Call to Action – Your biography should position you as the expert but you need to give people a reason to connect with you. Instead of them reading it and saying “Oh that’s nice.” You need to provide value and substance – provide an offer or a giveaway to drive traffic to your website. People need more. This can be in the form of a free e-book, special report, video class, or checklist. Tell people what you want them to do next.

Give value and drive traffic to your website. You have a talent and an expertise that people need – leverage what is out there!

Share what you use to drive traffic to your website and better yet – share this post with others in your community. Let’s get the conversation started.