endorsements Archives - Debra Kasowski

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“Strive not to be a success, but rather to be of value.”
― Albert Einstein

Leaders, business owners, managers, and entrepreneurs are often striving for new ways to deliver value to those they serve. When your customer or client receives the value from your product service or offering, you will notice an increase in your profits and sales. You may even develop a consistent and loyal following. Thin about the brands and products you invest in. Do you have an emotional or social connection to them or is it because of the function it offers?

The Merriam-Webster Dictionary Online:

“Simple Definition of value

: to make a judgment about the amount of money that something is worth
: to think that (someone or something) is important or useful”

How does one create and deliver value? Value is in the perception of the client or customer. It is up to you to determine and learn what your customer value. Some customers are on the lookout for price savings. Whereas others are looking to save time or decrease the amount of stress that they may be occurring in their life or business. Another group of individuals may value increased efficiency and performance through creativity and innovation. Customers and clients are always looking for why something is relevant to them. The common question is “What is in it for me?” When they discover the value that it brings, the value you deliver goes up. Delivering value is not a one-time event, you need to be consistent in your delivering of that value.

Inspire your customers or clients through your “why”. Share why you do what you do and why it’s important to you.

Share your core values. When you share your core values, you are demonstrating how you and your company operate and make decisions. Core values help determine whether or not your client or customer is the right fit for your company.

Deliver on your promises. It is much better to under promise and over deliver than to over promise and fall short on delivery. Adding that element of surprise or over delivery makes a statement and makes something memorable.

Be consistent in your delivery and your messaging. Share testimonials in your marketing. You make decisions easier for your clients when they’ve heard what others have said about their experience of working with you and the benefits they have received. Consistency also demonstrates credibility. As people get to know you, they’re developing that know like and trust factor.

Save your client or customer time, money, or decrease their stress level. People are willing to pay sometimes more money than what others offer because it gives them peace of mind, increases efficiency, and increases performance.

Allow people to experience the benefits. People tend to see themselves in the testimonials and endorsements found in your marketing materials. If you offered a solution to one person, you may be providing the same solution to the person that is focused on in the marketing. This creates a very powerful experience as it drives an emotional connection to you.

Deliver to your client’s true need. Collaborate with others to discover you customers/clients’ needs, wants, and true need. Your client may describe a need or want but it’s important to really dig deeper into why they need it or why they want. When you are able to help your client to achieve their true need, they will champion you.

Ways You Can WOW Your Customer/Clients by Delivering High-Value Content

Articles-Share tips and strategies to help your client with the challenge or to improve. You can share them on LinkedIn, selfgrowth.com, other article directories, or your website.
Newsletters-Use your newsletter to communicate upcoming events and educate them on a specific topic.
Video-Create videos that motivate, inspire or educate your clients or customers.
Facebook Live – Share behind the scenes work or introduce members of your team and what they do.
Infographics-Infographics are great for those who are visual. They provide quick snippets of information along with the visual icon or picture which people can relate to.
Books – Send your customer a book you have read that may be a solution to a challenge they may be facing.
Testimonials/Endorsements– Use testimonials/endorsements in your marketing materials or visuals online. Word of mouth is one of the most powerful methods of marketing.
Visuals– Use visuals. People like and retweet an average of 35% more when a tweet or post has a visual.
Social Media – Demonstrate and share the value and benefits that your product or service provides. Be the solution.

Ensure you are focusing on your customer or client and NOT how much money they are making you. It is so important to trust the process and detach from the outcome. If you attach to the outcome your decisions with being based on fear and it may come across as an entitlement instead of delivering value and coming from a place of service.

We would love to have you subscribed to the Success Secrets newsletter on my website at www.debrakasowski.com where you’re going to get us free MP3 download 10 Surefire Strategies to Power Up Your Productivity and Performance. I would love to hear about this podcast has impacted your life. E-mail me at Debra@DebraKasowski.com. Thank you for listening to The Millionaire Woman Show where we talk about leadership, business, and human potential to help you live rich from the inside out. Subscribe to The Millionaire Woman Show. Share it with Your Friends. Give us a 5-star rating!

DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com

Time: 12:51 min

Keywords:testimonials, endorsements, Client Value Creation, Drives Value for Clients, Creating Value for the Customer, Providing Value to Customers, Marketing and Customer Value, Marketing Creates value by, How Do You Create Value, How Does Marketing provide Value

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Let’s face it we all have been influenced by feedback or testimonials offered by credible individuals who must know the benefits of using a product or service. You see celebrities and athletes endorse products and services so they must be great right? You figure in their putting their reputation on the line. Learn how you can use the power of testimonials or in other terms references to get more clients and stir up interest in what you have to offer. You can do this by using the stories from past and current clients.

What do testimonials do?

Testimonials build trust and credibility. If people are putting their name to a product or service, you start to believe that the person who’s endorsing is credible so the product or service must be credible too.

Testimonials help people relate to that outcome and results. People want to see themselves in the story. They want to see growth, an increase in the # of clients, any increase in money gained, and the solution to their challenge or problem. They want to experience similar success.

Testimonials offer social proof and often address objections about whether or not a product may work for them or not. When people see that others have benefited from a product or service, they start to believe that it might be possible for them as well.

Testimonials make your product or service come alive. If people haven’t had a chance to meet you or have been exposed to your product or service. .A testimonial could be very powerful in building that know- like and trust factor.

Many individuals do not use testimonials enough to promote their business. Testimonials are a free and powerful marketing tool that can be pivotal in your business.

What does the great testimonial look like?

Testimonials are stories of a person’s experience with you. A great testimonial is relatable and specific to the problem being solved. It addresses objections or skepticism that a person may have in using your product or service. It explains how you helped overcome someone’s challenge or hurdle to be successful.

The best way to get a great testimonial is to tell people what you need specifically. Think about some of the objections that customers have happened or one’s that you believe people may have in the future.

A great testimonial will:

Describe the benefits and results of working with you or your products and service,
Address obstacles or objections that have been overcome and how you were the solution to the problem.
Persuade others with the reasons why someone should use your product or service.
Draw an emotional connection.
Increase engagement and social media efforts.
Focus on why the person chose your product or service and what they liked the most.
Focus on the timeliness and the impact of working with you, your product, or service.

Testimonials need to be believable before people can see themselves in the story. Some people make claims that are so outrageous that this will just add to the skepticism of whether or not your product or service will work for the person reading it. Position your powerful testimonials on your website, in your newsletter, and on your social media. Get testimonials on a regular basis and have them rotate in your marketing.

Are you just getting started? No problem. Provide the prospect or customer with a sample of your product or services either for free or discounted rate in exchange for a testimonial. Make sure your client or customer is aware that you will be sharing this testimonial for marketing purposes. Ask people to write, record audio, or video testimonial to be used on your website and other marketing materials. Audio and video have a big impact in creating engagement and credibility. If you get a written testimonial, ask if you can use a picture beside it. People like to identify with where the positive feedback is coming from.

Start leveraging the power of the testimonial in your marketing materials. Start positioning yourself and stepping into your own power.

Time: 10:00 min

Keywords: endorsements, power of testimonials, testify, review, rating, reference, word of mouth, credibility, testimony, recommendations

Episode 41- How to Deliver Value

Episode 35 – The Power of Testimonials