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Debra Kasowski

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9 Great Reasons to Hire a Coach

January 19, 2014 by Debra Kasowski 2 Comments

The world of coaching is a growing profession. You can hire a coach for many different areas of your life. Olympic athletes have a coach. Businesses hire business coaches to build their leadership team. Life coaches can help you through life’s challenging lessons or transitions. Career coaches can help support you in discovering a new career or changing your existing one. Coaches help you see challenges from a different perspective and see situations from a more forward thinking position.

Coaches provide a safe confidential space for you be share your challenges or barriers holding you back from the outcome you desire. They ask the right questions to help you get unstuck and move forward to get the results you want. Coaching is about working in partnership helping individuals work toward a common goal.

Courtesy of Posterize/freedigitalphotos.com
Courtesy of Posterize/freedigitalphotos.com

Coaches help you to:

  • acknowledge your successes
  • encourage action steps
  • hold you accountable for following through on what you say you are going to do
  • brainstorm strategies to move through challenges
  • improve performance and productivity
  • develop clarity when assessing decision making and direction
  • set clear goals and achieving them faster and for effectively
  • move ahead professionally
  • create balance and improve well-being
  • increase your income

The coaching experience is about gaining awareness about what your priorities are, creating strategies to create a life or business you want, and knowing how and when to shift gear when you get off track. The action comes from you. Coaches do not have done what you are planning to do to support you.

Coaches ask the right questions based on what you share that you want to discuss. Coaching is an investment but the return on investment can be infinite and overflow into many other areas in your life. My experience with coaching was positive. I learned to get clear about what I want, set boundaries, speak up for myself, or as Sheryl Sandberg would say, ‘Lean In to the Table” and let my voice be heard. You would be surprised how coaching sparks the motivation to go after what you want. Hiring a coach has been of my best investments in myself and my business.

What gets me is that there is so much support to be had from coaches but not everyone takes advantage of the opportunity to have someone there to help take them to the next level of reaching their goals.

What have you gained from a coaching experience?

Filed Under: Blog Tagged With: benefits of coaching, coaching, hire a coach, impact of coaching, productivity

9 Surefire Money Saving Strategies to Create a Life You Love

January 18, 2014 by Debra Kasowski Leave a Comment

I want to dedicate this post to all the women entrepreneurs I have met and coached over the years and my past self. Oh how much I have grown! As entrepreneurs, we know that the flow of money can ebb and flow; this is why it is so important to know your numbers in business. You may not like numbers and yes you can outsource to a bookkeeper but you need to know enough about your numbers so others are not taking advantage of you. Do not give the power of monetary decisions without knowing about your return on investment and the risks involved. This deferred action can mean financial suicide. You are a strong independent woman – be in the know- think like a business owner. Whether we are talking personal or business numbers, the same principles apply.

Courtesy of ImageryMajestic freedigitaldownloads.net
Courtesy of ImageryMajestic freedigitaldownloads.net

Too many women are saying but I have no money…but you see them shopping regularly, going to get their nails done regularly, and even going to the spa regularly. I am not saying that doing these things are not fun and rewarding. I just do not want to hear how hard up you are for cash when there are things you can be doing to get what you say you want. Yes, I know not all women are doing these things but if you track your finances and pay attention to where the money is going you can identify the “leaks” – in other words, where frivolous spending may be occurring.

During a recent trip, I read an article in the Financial Post – Personal Finance section, The Small Things are Sinking our Budgets. The writer wrote about a 25 year old real estate agent and her room mate who frequent a high end frozen yogurt shop 3-4 times a week costing them up to $4160 per year. Shocking I know! A little treat here and a little treat there -all add up!

Just think of all the things you could do with all the extra money – take a vacation, invest in real estate, hire a coach, pay off your mortgage or student loan, or save up for your child`s university or college fund.

Here are 9 money saving strategies:

  1. Make & Take Your Lunch. Some women will try and justify this with I work so hard at work and home I should be able to treat myself. I know you work hard but this alternative is easier on the pocketbook and healthier for you. Plus, you know what you are eating. Personal trainers and other health and wellness experts share the same philosophy of packing a cooler especially if you are running errands. If you find taking a lunch daunting, start gradually by decreasing the amount you are eating out to 2 times per week. Track your money and weigh scale. Take leftovers. Better yet, put food in a crockpot – seriously, a mom`s best friend.
  2. Cut out or cut down on the daily lattes or teas. Have you ever looked at the extra number of calories in a double double. Drink water; it is better for you!
  3. Avoid buying in bulk. You may think you are saving money but there are times that by the time you actually use all you have purchased that it has spoiled or gone stale and then you are just throwing it out.
  4. Cut out on convenience foods. Think about the price you pay for a bag of salad versus a head of lettuce. Big cost difference.
  5. Avoid going out for drinks regularly. Drinks often cost anywhere from $8-12 per glass. Have a glass of wine at home before going out and ensure you have a designated driver. Do not drink and drive.
  6. Take out books, movies, and magazines from your local library. Many women have multiple magazine subscriptions or buy books and movies but never get a chance to read them. Donate them or sell them if you do not plan to read them.
  7. Shop intentionally for what you need and want.
  8. Consign household items, jewelry, and clothing that no longer fits or you no longer want. What you do not want, can be another person`s treasure.
  9. Declutter your space. Sell off items that no longer have value to you.

Start putting your money into creating a life you love. Your money is a tool that needs to be used wisely so you can be, do, and have what you want and need. Let the SMALL money strategies lead you to the BIG things you want in your life.

What is one strategy that you have used to gain more control over your money Comment below.

 

Filed Under: Blog Tagged With: money, money saving strategies, pay off debt, saving money, spending

4 Smart Ways to Nurture and Build Business Relationships

January 12, 2014 by Debra Kasowski Leave a Comment

Business is not business without prospects or customers. Business is all about relationships and how you can serve others with your message, mission, products, and services. I learned long time ago that you need to build these relationships before jumping in and sharing some of your products and services. Business relationships are built on trust and rapport also known as the “know, like, and trust ” factor.Social network

Many people go wine and dine and even schmooze at networking events but never follow up with the people they meet. There is more to networking than the food and drink. You want to build and nurture the relationships almost like courting. It is important for you to have strategies in place to nurture your relationships. Strategy and not schemes. Strategies are intentional plans of continuing to build relationships to you understand how to serve your audience and the persons in relationship with learn what you do, what your needs are and how they may help you as well. Relationships take time to build. They say it can take 7-9 touches or interactions with someone before they will do business with you. There are many smart ways to make them happen!

Business Relationship Building Strategy #1 – Get to Know Your Audience

Getting to know your audience begins with active listening and paying attention. Think about the information they like, share, or pin on social media. Develop a dialogue online and ask a question to learn preferences, likes, and dislikes.

Small Action Step

Send a direct message on social media to someone you have conversed with in person or online asking them about their business goals and how you may support them. Another idea you may try is blogging about a recent book you read and asking others for their feedback on the book or what books they would recommend.

Business Relationship Building Strategy #2 – Follow Up Phone Call or Send an Email (BUT do NOT hide behind the computer)

Follow Up is the key to business success. You can do this with a simple phone call or an email referring to your meeting or follow up on the discussion you had. Perhaps you promised to send them some information or you agreed to check your calendars to meet for lunch or coffee and you were just following up. Ideally, follow up should occur within 24-48 hours. Life are busy – try to make your follow up timely.

Small Action Step

Call the last person you met at a networking event. Arrange to meet for lunch or coffee to learn more about them and the business. Always come form a place of service first. You may want to do business with them or you may keep them in mind for someone who does.

Business Relationship Building Strategy #3 – Send Nice to Meet You or Thank You Cards

Send out “Nice to Meet You” or “Thank You” Cards to people you have just met or people you have done business with. How often to you get mail from someone you have just met or you have done something for? Most people tend to say not too often. I know that this practice can change your life. Not only does sending a card make you feel good, you will make someone else’s day.  I use a distribution service called SendOutCards. I can send small tokens or appreciation or gifts.

Small Action Step

Purchase 5 Thank You or Blank Cards and write out a heartfelt message in a card to the last 5 people you had interaction with. They may be some you met at a networking meeting, a member of your team, someone who provided you with exceptional customer service, or someone who has made a big impact in your life.

Business Relationship Building Strategy #4 – (ONLINE) Write Content Rich Articles for Your Audience

Article marketing is a great way for others to “get to know your voice” and learn about how “you think” about the world. There are many article directories that you could submit article to. Ezine Articles and Self-Growth are two directories I submit content to.

How to articles are some of the most searched for forms of content.

Small Action Step

Write an article about something that people often ask you about. I bet this will be pretty easy as you already do this naturally. What are 3 tips or words of advice that you have recently given someone? How do you explain it to them?

Business relationships are key. Although some social networking can be done on the computer it is best to get out there and do some face to face communication, so people can get to know like and trust you. Are you in!

I would love to hear your comments about how you nurture your relationships. Leave your comments below.

 

Filed Under: Blog Tagged With: appreciation marketing, business relationships, networking, social networking

5 Foolproof Ideas for Driving Traffic to Your Website

January 8, 2014 by Debra Kasowski 2 Comments

I know many women entrepreneurs who thought they would build a website and the traffic would come.

Guess what?

No one came, unless you count their mother.

Courtesy David Castillo Dominci/freedigitalphotos.com
Courtesy David Castillo Dominci/freedigitalphotos.com

If you do not let anyone know who you are or tell anyone what you are doing no one is going to find you!

You need to develop a plan or strategy so this awesome global tool makes you really global not taking up a page in the galaxy of internet pages.

In order to drive traffic to your website, you need to create compelling valuable content which inspires, educates, or entertains. You need to be able to solve a problem that your potential client has. You may even compare and contrast different approaches to a problem and how you and what you offer would be the solution your audience is longing for. Content can come in many forms such as ebooks, special reports, or teleclass series. Keep the content fresh and up to date.

You may have even attempted a few things but have not really seen a bang for your buck!

I hate to be the bearer of bad news – you cannot dabble on Facebook or Twitter and expect a huge following.

You need to be focused on your audience and consistent with your message.

Take a good look at what they want, what they need, and how you can deliver it to them.

Here is 5 Foolproof Ways to Get Going:

  1. Article Marketing. This technique is by far the most cost effective marketing tool you can use. Write or outsource your writing (if it is not your fancy). Ensure your article is content rich and you assign keywords and phrases in which your audience would search for content. Your author bio should have a call to action directing readers to your website. Article marketing sites like Self growth and Ezine Articles are great places to get started and position yourself as an expert.
  2. YouTube. Video marketing is one of the most powerful marketing tools on the internet today. Video increases your ranking in the search engines. Again, you should be creating video that inspires, entertains, or educates. Many people are watching more on YouTube than they are their own televisions. A call to action is essential at the end of your video and in your video description. What do you want the viewer to do after they watch your video? Repurpose your videos and put them on your website or blog. Traffic comes from a variety of places – help serve them better by being accessible.
  3. Irresistible Opt-In Offer. What are you willing to give someone in exchange for their name and email? How will you serve them? A free audio, video series, ebook, or special report may be just what you internet savvy entrepreneur is looking for. You want to provide value so they will come back for more.
  4. Social Media. Facebook, Twitter, Instagram are social networking tools that are not going away. Learn to use and leverage them in building relationships, sharing your products and services, educate, inspire, or entertain. I have made numerous connections and created opportunities by connecting with others on social media.
  5. Word of Mouth. No matter what is going on in the world, word of mouth is still the most powerful marketing tool and now opinions and information via this method can come in the form of video, audio, and social media posts. This is why customer service excellence plays such an important role.

There are many ways to drive traffic to your website, I would love to learn some of the methods you use. Comment below.

If you have not downloaded the Resolutionary Breakthroughs to Profit and Prosper, go to The Millionaire Woman page NOW.

 

Filed Under: Blog Tagged With: article marketing, content marketing, create compelling content, Google rankings, YouTube

6 Powerful Reasons to Take Decisive Action NOW

January 6, 2014 by Debra Kasowski Leave a Comment

We can all come up with an excuse as to “why” today might not be the right time or place to take action.

I am tired of hearing excuses from people with so much potential to make positive change in the world. Many sit on the sidelines just waiting for life to say “Hello, it’s your turn.” These people have worked hard long hours yet continually postpone their success. Why?

Time stops for no one.

Why wait?

“The possibilities are numerous once we decide to act and not react.” – George Bernard Shaw

You may even challenge my reasons for taking decision action – NOW but that’s okay. That is my intent! When you question, thoughts and beliefs you can gain a whole new perspective and – even get out of the rut you may have found yourself in. Life is way too short not to do something!

  1. You have been getting the same results and feedback over and over. It is hard to gain momentum when you have hit a plateau and you are not going anywhere. This is a time when it is crucial to examine your results and feedback. Discover what is working and not working? Do a little bit research of current best practices. Better yet, get your creative juices going and innovate. 

    Courtesy of stockimages/freedigitalphotos.net
    Courtesy of stockimages/freedigitalphotos.net
  2. You Get What You Put into Life. If you are not taking action with 100% effort, you cannot expect to reap 100% results. You need to plunge into your goals and dreams with heart and passion. Make 100% commitment to achieving them.
  3. It is your life SO do something about it. There are 7 billion people on this planet – who are you going to give your power to? Do not wait for the knight in shining armour, the damsel in distress, or the silver platter handing you success. It’s your life so take control and take 100% responsibility for your actions.
  4. The right time happens when you make the choice to make it so. There never seems to be a right time or place to get what you want. Make the right time your time. You are in control of your choices. Plan, prepare, and decide.
  5. If you decide to quit, you let the competition win. Nothing spurs me on more than rehearsing this statement in my head. Do you really want to give it all away? You have come so far; your success may be a result of your next action. Are you willing to let it all go for temporary defeat?
  6. What you know means nothing unless you do! You can have all the knowledge in the world but nothing really happens until you apply what you learn. 

Now is the perfect time to chart your course and take action. What is your reason for taking massive decisive action TODAY?

 

 

Filed Under: Blog Tagged With: choices, decisive action, feedback, get out of a rut, personal accountability, possibilities, right time

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