I know many women entrepreneurs who thought they would build a website and the traffic would come.
Guess what?
No one came, unless you count their mother.
If you do not let anyone know who you are or tell anyone what you are doing no one is going to find you!
You need to develop a plan or strategy so this awesome global tool makes you really global not taking up a page in the galaxy of internet pages.
In order to drive traffic to your website, you need to create compelling valuable content which inspires, educates, or entertains. You need to be able to solve a problem that your potential client has. You may even compare and contrast different approaches to a problem and how you and what you offer would be the solution your audience is longing for. Content can come in many forms such as ebooks, special reports, or teleclass series. Keep the content fresh and up to date.
You may have even attempted a few things but have not really seen a bang for your buck!
I hate to be the bearer of bad news – you cannot dabble on Facebook or Twitter and expect a huge following.
You need to be focused on your audience and consistent with your message.
Take a good look at what they want, what they need, and how you can deliver it to them.
Here is 5 Foolproof Ways to Get Going:
- Article Marketing. This technique is by far the most cost effective marketing tool you can use. Write or outsource your writing (if it is not your fancy). Ensure your article is content rich and you assign keywords and phrases in which your audience would search for content. Your author bio should have a call to action directing readers to your website. Article marketing sites like Self growth and Ezine Articles are great places to get started and position yourself as an expert.
- YouTube. Video marketing is one of the most powerful marketing tools on the internet today. Video increases your ranking in the search engines. Again, you should be creating video that inspires, entertains, or educates. Many people are watching more on YouTube than they are their own televisions. A call to action is essential at the end of your video and in your video description. What do you want the viewer to do after they watch your video? Repurpose your videos and put them on your website or blog. Traffic comes from a variety of places – help serve them better by being accessible.
- Irresistible Opt-In Offer. What are you willing to give someone in exchange for their name and email? How will you serve them? A free audio, video series, ebook, or special report may be just what you internet savvy entrepreneur is looking for. You want to provide value so they will come back for more.
- Social Media. Facebook, Twitter, Instagram are social networking tools that are not going away. Learn to use and leverage them in building relationships, sharing your products and services, educate, inspire, or entertain. I have made numerous connections and created opportunities by connecting with others on social media.
- Word of Mouth. No matter what is going on in the world, word of mouth is still the most powerful marketing tool and now opinions and information via this method can come in the form of video, audio, and social media posts. This is why customer service excellence plays such an important role.
There are many ways to drive traffic to your website, I would love to learn some of the methods you use. Comment below.
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Good post with lots of straightforward advice. I’d also recommend asking all of your friends and contacts to visit the site as well. This helps get the site visits up. Also, some of them might not know exactly what you or how good you are at it.
Great words of advice John! Thank you.