Do you think vulnerability matters? Do you relate to people better when you feel that they have similar interests to you or you can relate to them on some level? What factors help you develop that know, like, and trust?
Does Celebrity Status Make You Untouchable?
A colleague and I were having a discussion about celebrity status, the design of a person’s website, and developing content for your site. People who are celebrities are still like you and I – they eat breakfast, take vacations, and deal with the occasion temper tantrum from their kids. They are people would grew up having hopes and dreams just like you. One of the main differences is that they have been featured in a variety of media venues or they have been on film, highlighted in sport, or in the newspaper. Did you hear about them before they were in their feature film? On the hockey team? Or in the newspaper? People need to hear about you too. You are a celebrity in your own world.
I know people who shy away from asking people to be featured on their blog talk radio shows, interviews, or to share an idea because they think, “Why would they talk to me; they are a celebrity?” I cannot speak for all celebrities but several wonder why people do not ask more often. You are missing out on an opportunity. Celebrities are people who can share their journey so others can learn from them. They are celebrities because of their role or the work that they do.
What Makes Vulnerability Attractive?
When you share your journey and some of the ups and downs you have faced in growing your business people can relate to you. I love hear about how people have built businesses that started from a napkin over a couple cups of coffee. You do not always hear about all the late nights and obstacles that these people face. I find people are more endearing when they show you what it really takes to get things done. I am not saying you have to share every fine detail of your life but sharing a few of your trials and celebrations while stepping into who you are is what matters.
Don’t you want to relate to the person you work with and know that they understands your needs and have similar values to you? Your blog posts on your website should be written in the first person and written in conversation with your reader. Do not wait for perfection before you post or design your website. It is you people are waiting for – step into your celebrity status! Be YOU!
You build you know, like, and trust factor by being you first and sharing your business second!
This sort of reminds me of a conversation I had with a friend, just yesterday! 🙂 Showing up as the Real You, taking action (Imperfect Action) is risky, and vulnerable. But it helps people connect to your true heart. Thanks for this! And for being YOU! ~ Loralee
What a wise conversation! Love your feedback about being the real YOU! You are awesome!