Build Your Expertise Through Education on a Shoestring Budget

Are you on a shaky financial ground? Have you been stretching your marketing budget or spending money from your business in your personal life and going through tough times? Do you need more education or knowledge to build your credibility as an expert? Many women in business have been in your position at one time or another.

“If knowledge is power, where do you get some. ” –  Debra Kasowski

There are several ways you can build your credibility as an expert. Develop a presence of being a go-to or knowledge expert. People are looking for people who deliver results. You must be confident in your abilities and be able to demonstrate this to others both on-line and off-line.

Educate yourself to be the best:

• You Tube Videos or TED talks

– Watch videos about the expertise you are trying to develop or hone. There are many tips and techniques out there.

• iTunes – Podcasts also have valuable information. Listen and take notes. Remember knowledge is only good if it has been applied and works for you.
• Books, Articles, Magazine, & Newspapers – Learn from the experts already out there. Find out what you need to learn and work toward honing that skill with one action step each day. 
• Google – The best resource out there. How many times have you heard, “Just Google it!” For example, you might want to learn about blogging. Think of the questions you might have about starting a blog. What? Where? When? How often? How can I do it? Why blog? Who is your audience? Type in what you want to learn, there are literally hundreds of websites and blogs like this sharing information.
• Networking Events and Conferences – There are often speakers at networking events and other experts like yourself. Go for coffee or lunch with one of them and learn about their business.
• Study the experts. Success leaves clues. What are they doing that you could be doing to build your business? Go to their websites they often have a free newsletter or other resources that you can use.
• As you are growing, you will need to invest in yourself in other ways by attending conferences and seminars. My greatest growth came from working with a coach who has been where you want to go and done what you want to do. You want to be able to have the knowledge so you can leverage opportunities and give the people you serve the results they want.