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EPISODE 101 – Behind the Buy – Is the Why

“A budget tells us what we can’t afford, but it doesn’t keep us from buying it.” – William Feather

People make purchases and decisions based on different reasons with one thing in common – emotions. In today’s episode, I wanted to talk about what motivates people to buy from you. People wonder why people do not buy from them at first encounter. There are two main reasons: they need to know, like, and trust you and that can take 5-12 touches (times of contact – email, phone, … Read the rest

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