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Tag Archives: marketing
“A budget tells us what we can’t afford, but it doesn’t keep us from buying it.” – William Feather
People make purchases and decisions based on different reasons with one thing in common – emotions. In today’s episode, I wanted to talk about what motivates people to buy from you. People wonder why people do not buy from them at first encounter. There are two main reasons: they need to know, like, and trust you and that can take 5-12 touches (times of contact – email, phone, … Read the rest
Meet Our Guest:
Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She’s helped increase the visibility and profits of a wide range of clients — including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.”… Read the rest
How much is too much? As a business owner and entrepreneur I have asked myself this question over and over. In my mind the voices battle it out saying, “Don’t be too salesy. You are a teacher at heart.” When it is right to sell and when is it right to educate? How much should I be sharing?
I say…give it all away!
No, I am not talking about giving away all your products and services for free!
I am saying you need to be sharing your best stuff! Your best information, tips, and techniques!
I can hear you from … Read the rest
“There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” – Phil Libin, CEO of Evernote
When you became an entrepreneur, you never bargained that your choice would be compared to that of the roller coaster ride. I not a big fan of roller coasters; however, when my kids wanted to go on them, I would pull out my watch and I would look at how long it … Read the rest
The economy is constantly changing whether it is due to the current political party or available resources. It does not matter if you have right sized, downsized, or any sized, you need to adapt to the fluctuation of the marketplace. If you are a business owner, you know that you can’t sit around and wait for the timing to be just right.
You’ve probably learned that there are times you have needed to dig deep and tap into creativity and lead the way in innovation. You may have heard the entrepreneurial saying, “build the plane as you fly”. Entrepreneurs are … Read the rest
I remember when I first heard people talking about a marketing funnel and filling your pipeline. It all sounded more like oil pipelines and striking it rich with oil that it did about marketing. I now think of the analogy more like striking it rich due to consistently delivering and serving my market.
“By failing to prepare, you are preparing to fail.”
― Benjamin Franklin
Too many business owners are walking around without of plan of action. They are taking stabs in the dark by trying out random marketing tactics once or twice and abandoning them if they do not … Read the rest
“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
… Read the rest
Your brand is everything from your business card to how you do business. There comes a time when new marketing strategies come into practice. The re-branding process can make you feel like a bundle of nerves and very excited at the same time. For me, it is going to be transformational. A fresh new look – new life.
Years ago, I started “The Millionaire Woman”
In the world of business, there are good books and then there are great books! I discovered a great book entitled, “Get Clients Now!” by C.J. Hayden.
Marketing is one of the key pieces to being successful in business.
In this book, there are four simple action plans that can transform your business in the next 28 days. I know firsthand as a business coach that these small shifts are worth their weight in gold . The small shifts start with discovering what is holding you back from your ultimate success .
When … Read the rest
Marketing is the key for positioning your business in the marketplace.
Many small business owners are leaving money on the table for not effectively positioning themselves and getting the word out about their businesses.
Here are three places you should be marketing your message consistently:
- Your Business Card – Use both sides! One side for your name, what you do, and contact information. You may even want to put a picture in there. The back side should ask the most common pressing questions you clients ask? What solution you provide? Or an offer to redirect them to
Are you wanting to grow your business and taste how sweet success can be? You will definitely want to know how to learn about marketing pie! Marketing is an important part of your business operations. Your marketing strategy is the part of your business that attracts clients to you and your products and services – it is how they get to hear about you and get to know you. Marketing helps you build your list or database and then key in your follow-up.
The marketing pie is a tool that I use to help me focus on my business and … Read the rest
There are times when I feel like I am running a marathon and other times I feel like I am standing still even though many things are getting done because I delegated them. Continuous consistent movement is the key in business. You can STAND:
STILL: You should always have some reflection throughout your day, your week, and your month. Take 10-15 minutes to sit in silence and even journal to clear your head of all the brainstorming that is cluttering your mind. Ideas need to be transcribed onto paper otherwise they may remain as ideas and “Poof! They … Read the rest
Do you believe in moments of serendipity? Do you believe in the law of attraction? Do you believe that gestures of kindness go a long way in becoming known, remembered and even talked about? I want to share with you the tale of two purses. A couple months ago I was visiting my sister and her family. We were walking along a rocky beach when my purse strap snapped and my purse dropped to the ground. I looked around for a purse for several weeks and started to get a bit frustrated because I could not find one I liked.… Read the rest
Gail Z. Martin shares tips from her book, 30 Days to Social Media Success with Debra Kasowski.
Facebook is truly just another form of business networking. Don’t be afraid of it because it is on the internet. If you can go to a networking luncheon or an after hours event and talk to people and get them interested in what you do and the problems you solve. You can do the same thing on Facebook.
Be of service. It is not just about going out and selling. It is about seeing how you can make a personal connection and build … Read the rest