Tag Archives: building credibility

EPISODE 8: Why Credibility Matters

What is credibility? It is the quality of being believable or worthy of trust. The root of credibility is “credo” which means “I believe” in Latin. I was really excited about this because there is a local coffee shop called Credo so I had to go look at their vision and mission statement to see if there was something with the word believe in it. I found out it was Credo – coffee you can believe in so I knew they had done something … Read the rest

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