Author Archives: Debra Kasowski

5 ‘TED Talks’ Every Entrepreneur Must Watch

The most successful business owners and entrepreneurs know it is important to commit to lifelong learning to be successful. One of the most accessible curated variety of resources lies in TED Talks. TED Talks are a nonprofit devoted to spreading ideas and they cover a wide range of topics in business, technology, educations and so much more. I was fortunate to attend one a few years ago and was inspired by many of the speakers’ journeys and messages. I hope one day I too will share an idea worth spreading in a TED Talk.

Entrepreneurs think much differently than the Read the rest

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Episode 73 – Something Is Better Around the Corner

It can be disheartening when you put in so much effort in only to not get the results that you were hoping for. Country singer, Garth Brooks has a song called Unanswered Prayers. This song reminds me that there are reasons why things do not sometimes turn out the way we want them to. He talks about how some of God’s greatest gifts are unanswered prayers. You can substitute the Universe or whatever you believe in. Sometimes we do not always understand them – we … Read the rest

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Episode 72 – Sell the Experience

I have to admit when I first dived into the entrepreneurial world I did not know much about sales. I thought you make a product and you introduce a service – and you simply share it with the world. I had a few sales here and there. I had a lot to learn and I am continuously learning…it was much different than health care yet there were some similarities. The similarities have to do with how you feel when you feel that you have been taken … Read the rest

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9 Unconventional Ways to Showcase Your Business in the Marketplace

If you are running a business, you should be spending most of your time focused on sales and marketing NOT on operational functions. We tend to get caught up in the operations making sure that everything is functioning like a machine. It is easy to feel exhausted by the end of the day and then realize that you did not put in the time into your sales and marketing efforts. You need to be doing one action step every day or else you can become irrelevant quickly.

Your marketing efforts do not have to take up every waking moment. It Read the rest

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Episode 71 – Leveraging Your Social Media Presence

What was once believed that social media was only a trend that the “kids” were using is now considered a valuable business tool. People are making more of their buying decisions based on what they learn and see through digital media. Social media is not going away so instead of resisting and why not learn more about leveraging it for your business, organization, or brand. We are human and we have the need to be social.

In today’s podcast, I want to talk about some of … Read the rest

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Episode 70 – Picture Your Prosperity with Ellen Rogin

 

 

Meet Our Guest:

Ellen Rogin is the co-author of the New York Times bestselling book: Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality.

Ellen challenges you to look at your money through a wider lens, break through your barriers to success and think beyond the traditional approach to personal finance and prosperity. Chockfull of financial credentials – she is an MBA, CPA, and Certified Financial PlannerTM – Ellen also has deep-seated certainty of the importance of money mindset and … Read the rest

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Episode 69 – Supercharge Your Networking Experience

  “Becoming well-known (at least among your prospects & connections) is the most valuable element in the connection process.” 

Jeffrey Gitomer

For some people, the thought of networking makes them sweat. Not just a little perspiration on the brow, but clammy hands and nervous pacing of the hallway wondering if they can go into the room. It can be nerve-racking meeting new people and learning what to say. Reading about it is one thing – jumping in and introducing yourself to strangers takes courage. It can … Read the rest

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Are You Giving Away the Farm?

How much is too much? As a business owner and entrepreneur I have asked myself this question over and over. In my mind the voices battle it out saying, “Don’t be too salesy. You are a teacher at heart.” When it is right to sell and when is it right to educate?  How much should I be sharing?

I say…give it all away!

No, I am not talking about giving away all your products and services for free!

I am saying you need to be sharing your best stuff! Your best information, tips, and techniques!

I can hear you from Read the rest

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Episode 68 – Keeping Up with Client Needs (or Demands)

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ~ Jeff Bezos

There may be days that you don’t know which way to turn your head or what which direction you should go with the project as your client may have ever changing demands and needs. Before you feel like you’re going off the rails, remember that you are a client to … Read the rest

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How to Get Rid of the Fear of ‘Putting Yourself Out There’ Once and For All

Anyone who wants to grow in their business or in their leadership skills has to learn how to put themselves out there. Putting yourself out there doesn’t mean exposing yourself and every little intimate detail of your life. It is about getting out amongst people and learning about the world around you. The secret sauce is about being curious about what matters most to people and putting yourself out there.

“Believe that if you make courageous choices and bet on yourself and put yourself out there, that you will have an impact, as a result of what you do. And

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EPISODE 67 – Raise the Bar of Excellence

“If we don’t fight for what we ‘stand for’ with our passionate words and honest actions, do we really ‘stand’ for anything?”
Tiffany Madison, Black and White

It is not until you start working with others that you realize that not everyone has the same work ethic as you do. Sometimes I hear people complaining and wishing that they had more in life yet they’re not willing to examine the obvious. It is easy to see what’s outside of us versus looking inside. What … Read the rest

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Episode 66 – The Driving Force – Pain versus Pleasure Principle

“One must learn to give up momentary, uncertain and destructive pleasure for delayed, restrained, but dependable pleasure.” Sigmund Freud, Pain-Pleasure Principle 1922

When we’re faced with a decision, we often make choices based on previous experiences and how we link pain or pleasure too. In Tony Robbins’ book, Awaken the Giant Within, he states “if we link massive pain to any behaviour or emotional pattern, we will it avoid indulging in it at all costs. We can use this understanding to harness the force of … Read the rest

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Episode 65 – The Rollercoaster Ride of an Entrepreneur

“There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” – Phil Libin, CEO of Evernote

When you became an entrepreneur, you never bargained that your choice would be compared to that of the roller coaster ride. I not a big fan of roller coasters; however, when my kids wanted to go on them, I would pull out my watch and I would look at how … Read the rest

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Episode 64 – Discovering Your Entrepreneurial Self with Calvin Correli

 

Meet Our Guest:

Calvin Correli is an artist, entrepreneur, and the CEO of a holistically focused, multi-million dollar software company called Simplero. Calvin is passionate about helping online business owners do exactly what brings them most alive and is currently working on branching out to bring all of his talents — including music, spirituality and personal growth into an exciting new service for entrepreneurs.… Read the rest

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EPISODE 63 – Efficiency Improves Performance

businessman showing Stop doing what doesn't work wordsPro athletes are always looking for ways to improve their performance. Improving performance isn’t only for the pro athlete. It is for the business owner, entrepreneur, and executive of an organization. We are all looking for ways to fine-tune the systems we use to execute what we need to accomplish to reach our goals.

Even though were all given the same amount of time, it appears that some people are able to master their time better than others. So I wanted to share some tips, tricks, … Read the rest

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Episode 62 – Fueling the Entreprenuerial Fire Within with John Lee Dumas

Meet Our Guest:

John Lee Dumas is the host of EOFire, where he interviews today’s most successful Entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business with over 1500 interviews and 1.5 million monthly listens. His latest project is The Mastery Journal: Master productivity, discipline and focus in 100 days. Learn more at TheMasteryJournal.com!… Read the rest

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Collaboration versus Competition – Which One is Better?

We’ve all heard about having the competitive edge. When it comes to business and the work being done in organizations, the competitive edge occurs when each individual is honing their own skills therefore enhancing the effectiveness of teamwork.

Collaboration is often referred to as the new competition. Shifting from a “Me to We” mentality. The problems faced tend to be more complex and one person alone can’t always come up with a solution. It is becoming more important to tap into the diversity of your people. They come from diverse backgrounds, have a wide variety of knowledge, skills, and Read the rest

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Episode 61 – Master Your Time Minimize Your Stress

“Time is the most valuable coin in your life. You and you alone will determine how that coin will be spent. Be careful that you do not let other people spend it for you.”
Carl Sandburg

17054934 - time in business illustration with clock in hands of businesswomanDo you waste time? We all talk about how we wish we had more time yet we all are given the same amount of time. It is about how we allot that time to what’s important to us. People like Mother Teresa, Martin Luther King Junior, Michael Jordan, and … Read the rest

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Episode 60: Becoming a Business Rockstar with Guest Nicole Holland

 

 

Meet Our Guest:

Nicole Holland helps busy CEOs increase their visibility exponentially to create greater impact, influence, and income. Proud to have been named in the Huffington Post as one of “50 MUST-FOLLOW WOMEN ENTREPRENEURS IN 2017”, Nicole inspires entrepreneurs all around the world through her popular podcast, The Business Building Rockstars Show, and her annual online summit, The Business Building Rockstar Summit.… Read the rest

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Episode 59: Painful Truths Why People Fail to Meet Their Goals

“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.” – Tom Landry

Goal setting can occur at any time of the year. People seem to think that New Year’s resolutions or goals are only set when the clock strikes midnight; however, the resolutions are things that you’re wishing to happen there are no definite measurements or time frame in which you wish to achieve it. There’s no game plan. It is simply … Read the rest

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