“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.”
An entrepreneur does not make money without attracting the right customers to pay for it. There is more to attracting the right customer than focusing on your profit. Profit is a measure of the value you provide for others. When you are first starting out you may think you need to work with anyone who is willing to pay you. Wrong! This decision can cost you time and energy – the money will not be worth it. You may even be chasing them to pay you. Do you want that hassle? Why not attract the right customers for your business?
Know WHO your customer is. One of the most important position tools in business is to know WHO you customer or avatar is. Do you work with men or women or both? Do you have a specific age range of your ideal customer is? Are they married or single? With Children? Pets? What job, career, or business do they have? What are their needs? The more you know about your customer (avatar) the more you will know about providing the best solution. Learn where they shop, dine, or network. What are their likes or dislikes? What charities or causes are they passion about? Find out what their needs are right now. Listen carefully to what drives them and even annoys them. Discover a way to help! You can have more than one customer type or avatar.
Position Yourself as the Answer – Showcase your expertise by writing articles, commenting on blogs, becoming a guest blogger, and speaking at local events or conferences. Let people experience you through video, written word, or podcasting to get to know, like, and trust you. Most people do not buy the first time they meet you.
Get Out There – Back Away from the Computer! You have heard the saying, “Like attracts like.” Be the example! Go and live life! Go to the gym, get on the golf course, or volunteer and the road race or art gallery event. Do you! Do the things you are passionate about. Be curious about people, ask questions, and learn about them. People will be attracted to the energy, enthusiasm, and the passion you have in life. They will say to themselves, “I would like some of that.” No different than magazine ads or TV commercial. They sell the feeling – “What will you feel like if your have this product or service?”
Open the Conversation. Follow up with the people you meet to continue the conversation to build rapport and trust. They are not the only ones determining whether they like, know, and trust you but you should be doing this as well. It was Theodore Roosevelt who said, “People don’t care how much you know until they know how much you care”. What is frustrating or irritating them right now? What are their needs or pain points? What can you offer as a solution? What ways do you let prospects know what you offer? As you start learning more and deepening the conversations, you can do many unique things to attract the right customers who will resonate what you are offering.
Depending on the type of industry you are in, consider the following creative ways to attract the right customers:
Support a local artist or someone on Etsy to design a special thank you or follow up card for your business.
Do a Facebook Live Video and draw for a free book for all those who, like, comment, or share your video.
Sponsor a sports team or an award.
Offer a scholarship.
Put your customers in your marketing with testimonials, videos, or pictures of them with or using the product.
Give away your BEST stuff! Share your articles, interviews, or videos.
Send articles that are relevant to a conversation you had with someone you met.
Offer to demo your product or service.
Collaborate with complementary services. You are partnering up or cross promoting with individuals who are not your competition but complement the work that you do. For example, a blind installation company may consider connecting with a window installation company or a window cleaning company or someone in interior design.
Use creative software applications to create stunning attention grabbing social media posts like Canva or PicMonkey.
Send out a Warm Letter letting people know what you are up to.
Ask for referrals or offer a free gift or bonus for every qualified lead that does business with you.
Offer a free e-book or write a blog post specific to common themes your avatar faces.
Get creative and create curiosity about around your offer. Pique their interest. People will want to learn and do business with you.
What ways do attract the right customers for your business?
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DEBRA KASOWSKI, BScN CEC is an award-winning best-selling author, transformational speaker, blogger, and Certified Executive Coach. She has a heart of a teacher and is certified in Appreciative Inquiry and Emotional Intelligence. Her writing has been published in a variety of print and online magazines. Debra Kasowski International helps executives, entrepreneurs, and organizations boost their productivity, performance, and profits. It all starts with people and passion. Sign up the Success Secrets Newsletter and get your free mp3 download today! www.debrakasowski.com